Using Social Media for Promoting your Business
10 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by ward Hudson
Scoop.it!

World First Solar Powered Fashion Show


Jessica Minh Anh is no stranger to extraordinary catwalk in the best places. The July 17, 2015, the model and the contractor will be history making 10th generation in the middle of the solar power plant Gemasolar win in Seville, Spain. Unlike previous fashions Jessica at the Eiffel Tower, the Tower Bridge in London, Grand Canyon Skywalk, and One World Trade Center, J Summer Fashion Show 2015 not only presented a combination of art, architecture, culture and fashion, but also celebrate the best of advanced technology and environmental preservation. With backdrop of famous film central tower and thousands of advanced mirrors, the gateway to the sun must redefine the standards of modern fashion.

J Summer Fashion Premiere in June 2015 fashion collections and exclusive jewelry in Europe and Asia. Focusing on the art of minimalism, Ekria Turkish jewelry brand presents a collection of highly futuristic gold laser cut and silver. Rather, the Spanish sensation Paloma Sanchez, who has traveled the world in search of the most precious stones, present a luxurious and colorful collection. Heavily influenced by Chinese culture and dedication to perfection, the jeweler combines Eastern European charm and sophistication to make all women feel like kings. Returning to the single gateway Jessica Minh Anh, Pakistani Haute Couture designer Syeda Amera continue their creative approach to training, gold glitter embellishments, bold cuts, and abstract patterns. Adding a Spanish touch to the big window, very clean designer Vera Pilar Sevilla will present some of the most dynamic, dramatic, romantic and especially Flamenco dresses. Youth collection pays homage to the textile crafts, traditional sewing techniques and floral prints with an emphasis on the sensual silhouettes. “Jessica Minh Anh embodies fluid movements, class and elegance that resonate with my collection. I look forward to its main other models on the podium in my multilayer signature red doll dress,” said Pilar Vera.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

5 Impactful Digital Marketing Takeaways from MNSearch Summit

In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives. The search landscape is quickly evolving and sometimes what you need is a helping hand from some industry experts to set you down the path to success.

Amazingly, that is just what we experienced at this years MNSearch Summit. Alexis Hall, Evan Prokop, Joel Carlson, Kat Steiner and I took a leap across the river into St. Paul Minnesota for a day filled with actionable information that can be used to improve any digital marketing program.

If you were not able to attend, or maybe didn’t get to see all of the sessions that you would have liked, we’ve provided a helpful roundup of 5 of the takeaways that we believed were most impactful for digital marketers.


Team Member: Alexis Hall

Session: The Data-Driven Content Marketer – Sean Callahan, LinkedIn

The statement exemplifies the pain marketers have been feeling for over 75 years. Imaging the glory days of a 1950s Don Draper, when advertising was based on gut feel, seeing into the soul of the customer. Some things worked and some things didn’t.  The problem was – it was very difficult to tell which was which.

As savvy content marketers today, we certainly know more about performance than the 1950s ad man, but many of us still feel a gap when it comes to measuring content. We are ready to move beyond page views and social shares to find out if our content is really working.

Enter – big data. It’s no surprise that the amount of data is ramping up:

5 Quintillion bytes of data created every day across the globe 90% of existing data has been created in the last 2 years 90% of buyer journey completed by the time a prospect reaches out to a salesperson

Throughout his presentation, Sean provided examples of companies like Netflix, Google, Zendesk and many more that are using data to guide their content marketing strategy.

He explained that one approach to creating relevant content is the Big Rock Approach, when one big piece of content in a period feeds other content marketing efforts.

The Big Rock Approach follows these steps:

Start with keyword research: Find out what your customers asking and where that intersects with your business. Repurpose content like leftover turkey: Use tactics such as slide presentations, blogs, infographics, webinars and videos. Then drive your audience back to a gated piece of content to drive conversions. Use turkey slides to fuel your content hubs: Examples would include: Company pages Sponsored updates LinkedIn Groups SlideShare

When you are able to merge a data driven approach with truly relevant content then you can make your marketing really meaningful.

Team Member: Kat Steiner

Session: How to Win with the Unexpected in PPC – John Gagnon, Bing

In his session, Bing Ads Evangelist John Gagnon offered sound advice to help marketers look at solving problems in unique ways.

There were three strategies that John discussed including voice search, brand term bidding and offsite tagging. All of which can be used to help companies stay competitive with their online properties in the current digital landscape.

Voice Search

According to Gagnon, the increase in the use of voice search will alter how marketers strategize on behalf of their clients. Currently, 25% of inquiries come from a voice search. It is essential that steps are taken to target this specific audience segment.

The use of voice search is different from a typed inquiry in the following ways:

A searcher is mobile, so the results will change accordingly A searcher is looking for local results The search inquiry is shaped in a more conversational format

Brand Term Bidding

When looking to attract traffic for branded search, companies still need to utilize paid search opportunities in addition to organic strategies. By bidding on the highly visible paid space, companies can ensure less clicks go to their competitors.

Brand term bidding gives marketers control of what landing page a visitor arrives on. By maintaining visibility in the paid space for branded terms, a marketer can influence the first impression a visitor has when they arrive on their website.

Offsite Tagging

When looking for remarketing opportunities, marketers can utilize the websites of relevant business partners to gain insights. Marketers can tag the site of the business partner to see how visitors are interacting, then start collecting information to build out the audience and report on their behavior. Once relevant audience members are identified, these individuals can be retargeted at a later date.

Team Member: Ashley Zeckman

Session: Email Marketing Trends, Tactics & Opportunities for Search Marketers – Loren McDonald, Silverpop

Loren McDonald provided some great insight into email marketing trends, as well as the convergence of email marketing and search. What stuck with me the most from his session was the opportunity for email marketing and search teams to work together, and the fact that most simply aren’t.

Below is some of the low hanging fruit that Loren mentioned in his presentation:

Landing Pages: You can build a dynamic email based on the search terms that consumers used to get to your landing page. Lead Scoring: If marketing automation is being used, begin incorporating keywords into lead scoring. Keywords can be scaled higher or lower based on what was used to drive the consumer to your website. Keyword Driven Email Content: There is also an opportunity to incorporate the keywords used in search results to drive the content of your email campaigns.

Team Member: Evan Prokop

Session: How we Can Tell a Compelling Story with our Google Analytics Data – Jeff Sauer, Jeffalytics

There are many steps involved in collecting, cleaning and categorizing data in a way that makes it prime for storytelling. Jeff Sauer provided many actionable tips in his presentation to help marketers get more from their Google Analytics data. When it comes down to it, how can marketers use data to tell a compelling story?

In order for data to be valuable, it needs to tell a story. “Traffic is up 50% over last month” doesn’t say much, but “referral traffic from the ebook campaign we launched last month helped to drive a 50% increase in total website traffic, 20% increase in soft leads and 10% increase in revenue compared to the previous month” tells a much more compelling story.

A good web analytics story not only summarizes the current situation, it leads to actionable next steps. Taking the example above, a logical and actionable next step would be to allocate additional budget to the content marketing team to concept and launch additional ebook campaigns.

That’s the kind of story that drives business decisions and leads to results, and that’s what all digital marketers should be striving for from their web analytics.

Team Member: Joel Carlson

Session: The Power of Real-Time Content For Any Organization – Bob Stanke, Minnesota Timberwolves

The ability to respond to a story in real-time is an incredibly difficult task. In fact, AdWeek reported that only 4% of marketers are able to create content for breaking news in real-time.

Bob Stanke opened up his session by reminding the crowd of the heart wrenching story of the Chilean miners that were stuck underground for two months in 2010. He also highlighted that Oakley quickly jumped into action and provided the miners with sunglasses to help their eyes adjust once they were finally freed. This seemingly small investment and goodwill move on Oakley’s part led to an approximately $41 million return for the company.

In his position at the Minnesota Timberwolves, Stanke and his team have to be able to respond quickly and effectively to breaking news. Below are some of the ways that they are able to set their team up for success:

Real-Time Content the Timberwolves Way

Conduct weekly content meetings Include representatives from over 7 different departments Discuss various what-if scenarios Give attention to crossing storylines (Ex. Does a current player live or did they live in an area that was just hit by a disaster) Focus on human-interest topics as they relate to the organization Discuss ways to use exclusive content and how will it be distributed A Behind-the-Scenes Snapshot of #MNSummit

The speakers at MNSearch Summit covered email marketing, PPC, using data for storytelling and so much more. Which tip above most closely aligned with your current digital marketing needs?

Disclosure: LinkedIn is a TopRank Online Marketing client.

Header Image: Shutterstock

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2015. | 5 Impactful Digital Marketing Takeaways from MNSearch Summit | http://www.toprankblog.com

The post 5 Impactful Digital Marketing Takeaways from MNSearch Summit appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Content Marketing: 4 Tips for Creating B2B Content When You’re at a Loss for Words

Content marketing has rapidly become an essential piece of the B2B marketing puzzle. Buyers are more connected and more self-directed than ever before, and informative, engaging content is key to making sure your organization becomes part of the buyer journey.

Creating a steady stream of quality content can be challenging for any marketer, but especially for those in B2B marketing, where buyers expect to be informed and entertained at the same time. So it’s no surprise that Content Marketing Institute’s latest report found that 54% of B2B Marketers rated producing engaging content as a top challenge, and 50% said producing content consistently is a challenge.

If you’re a B2B content marketer, sooner or later you’ll likely find yourself facing a blank screen with a head full of complex information that won’t move to the keyboard. So what do you write when you don’t know what to write? Here are a few strategies to remove the block between your brain and your fingertips:

#1 – Start with Structure

If you’re like me, you hated writing outlines for school assignments. I would always draft first, then reverse-engineer the outline.

But as a professional content creator, outlines are your new best friend. Take your complex topic and imagine what your sub-headings should be to discuss the topic. That way, you won’t get hung up on word choice or phrasing and can focus on the key information you want to get across. Once the structure is in place, it will be far easier to fill in the content.

#2 – Write the 5-Year-Old Version

Recently I was writing content for a client about the importance of balancing marketing efforts across the top, middle, and bottom of the sales funnel (sometimes called ToFu, MoFu, and BoFu marketing). I was having trouble explaining it in a clear and concise way. Finally, I thought, how would I explain this to my 5-year-old son? In a matter of minutes, I wrote the following little fairy tale:

“Once upon a time there were three little goats named Tofu, Mofu, and Bofu. Tofu trip-trapped happily through the meadow all day, blissfully unaware of the troll under the bridge nearby. Mofu knew the troll lived under the bridge, but wasn’t sure how the troll affected his day-to-day life and wasn’t ready to do anything about the monster. Only Bofu had seen across the bridge to a beautiful meadow of green grass, and was ready to take steps to get rid of the troll.

The local heroes who got rid of trolls focused their attention on Bofu exclusively. He knew he had a problem and wanted someone to solve it. The heroes didn’t see that it was important to offer their services to Tofu and Mofu, and so they missed out on getting the other two goats to start thinking about their troll problem. The heroes would have had better luck selling their services to all three goats.”

Obviously, I didn’t forward my fairy tale to the client. But writing it enabled me to lay out the argument for full-funnel marketing that I was trying to make, and I finished the client draft within the hour.

The “5-year-old-version” strategy helps you to explain what you’re trying to write to yourself, which makes the grown-up version far easier to write.

#3 – Write the Conversational Version

If you don’t have a 5-year-old in your life to use as an imaginary sounding board, write the way you would talk to an old friend. You don’t ever have writer’s block in a casual conversation, right? So write the way you would talk. Even better, exaggerate the tone—let yourself be silly. Try to make yourself smile.

For example, when I get stuck I’ll write something like: “Okay, so check it out bro, this new eBook is the bomb dot com. I know you’ve got some mad problems with your content marketing, but this book is gonna drop knowledge on you. Get it, yo!” After about a paragraph of that, I’m ready to reign it in and write the professional version.

#4 – Write the Garbage Version

Voltaire said, “Perfect is the enemy of good.” Sometimes the source of writer’s block is that perfect version of the content you see in your head. So you write a few lines, they don’t measure up to the standard, and you erase everything. It’s easy to convince yourself that the version in your head is so much better than anything you could put on the screen.

But the truth is, any version of the content that exists is better than something that isn’t real. So don’t let that imaginary ideal form of the content stop you from writing.

When you get stuck trying to write the perfect words, turn off your inner editor and just write garbage. Type with your eyes closed if you can, so you’re not tempted to edit. Whatever clumsy, error-riddled, clichéd garbage you put on the screen is still better than a non-existent perfect piece. And now you have a start, something you can edit and refine until it’s worth showing to the world.

Content marketing is a business function, but it’s also a creative endeavor. As such, it’s just as subject to writer’s block as any other form of writing. When you’re stuck with that blank screen, stop thinking about creating the perfect finished piece and try for a different perspective. Write an outline to make sure your structures solid, or write a simplified version to help organize your thoughts. Write a silly version, bro, for reals. Write absolute trash. Just write something. Even the messiest first draft is the start of creating an amazing piece of content.

What is your favorite way to get past a block in your writing?

Image: Shutterstock

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2015. | Content Marketing: 4 Tips for Creating B2B Content When You’re at a Loss for Words | http://www.toprankblog.com

The post Content Marketing: 4 Tips for Creating B2B Content When You’re at a Loss for Words appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Blockbuster Content Marketing Success: Xerox Marketing VP Jeannine Rossignol #CMWorld

Everything is bigger on the silver screen: hopes and dreams, heroes and villains, successes and failures. Simple human drama can become mythical when projected onto a giant movie screen. We go to the movies to laugh, cry, and gasp along with our fellow moviegoers, all of us sitting in the dark together sharing the experience. It’s a powerful example of how great content can create an experience that not only informs, but makes you feel. Creating those experiences is a whole crew of specialists, actors, director and producers, each playing their part.

Similarly, every successful content marketing program has a team of people working behind the scenes to create quality content that connects with customers. One trailblazing example of a marketing leader creating great content experiences is Jeannine Rossignol, VP of Marketing for Large Enterprise Organizations at Xerox.

Jeannine will be making her first appearance at Content Marketing World this year, discussing how senior marketers and CMOs can structure marketing around content. I connected with Jeannine to talk about content marketing strategy, top challenges facing content marketers, and content marketing lessons to be learned from Charlotte’s Web.

I work with amazingly talented people to tell stories that start conversations with the right people.

Can you share a little more about your role at Xerox and what you enjoy most about it?

At Xerox I lead demand gen, content marketing, digital, social and sales enablement globally for our Large Enterprise Operations division. I work with amazingly talented people to tell stories that start conversations with the right people. I get a rush when I think about all the changes that have happened to the practice over the past few years and can’t wait to see what the future holds… and maybe even help shape it a bit.

The key is that content provides insight, and valuable information they need.

How do you define content marketing?

Content marketing provides our clients and prospects with the insight they need to make a decision. It doesn’t have to be the decision to buy. The key is that the content – whatever form it takes – provides insight, and valuable information they need. Otherwise, we’d simply keep calling it marketing brochures (collateral). When you’re elbowing for position in the early stages of the consideration, good content marketing works hard. It creates brand awareness, differentiation and credibility.

When it comes to approach, never forget the customer is in charge.

It seems many brands’ approach to content marketing has focused mostly on creating more content with a recent emphasis on better quality content. What do you think are the major drivers for content marketing strategy and approach to content?

I have a hunch that the brands producing the most content are often the ones that lack a clear content marketing strategy. A clear strategy should include who you target, what their buyer’s journey looks like, and most importantly, what are the questions they need to answer to move from one stage in the journey to the next. Every piece of content should go back to that strategy.

When it comes to approach, never forget the customer is in charge. Be engaging. Add humanity.

Content is an integral component of every aspect of marketing.

How does content marketing relate to the overall marketing pie?

Content is the golden thread that brings marketing together, not just marketing but marketing and sales. It isn’t a separate program, but rather an integral component of every aspect of marketing.

Content marketing is growing for two reasons. 1) Many disparate marketing components are now taking roles within a larger content marketing strategy. With some adjustments and refocus on customer interest, they have become content marketing tools. 2) Content marketing is also taking on a bigger role because so much of it can be tied to measurable results.

We have to recognize that not everyone wants to consume information the same way.

How important are non-text content marketing assets to your marketing? For example: audio, video, and interactive.

Critical. We have to recognize that not everyone wants to consume information the same way. Just as important as understanding the type of content your audience wants, you also have to know what format they prefer it in. Added to that, we are a visual society. Memes. Instagram. Buzzfeed. Pinterest. Emoticons. They help us connect in ways that can often feel more real than words. Which is great news for international marketers, by the way.

What are some of your own content marketing examples that you’re proudest of?

In B2B marketing, especially for services, we talk to our clients about their challenges. We took a different angle with Optimism. One that is focused on the opportunities for that business … looking past the challenges and focusing on opportunities … We were excited about it, our management and sales organizations were excited, and the feedback we’ve received from customers demonstrates they like it as well.

We brought the idea of Optimism to life with a publication called Chief Optimist.   We needed to get in front of decisions makers with our content. The idea of the publication seemed like a great way to get past the gatekeeper and end up in the “to-read” pile. We partnered with Forbes to publish the magazine. We knew their name would add credibility to the magazine, and most of all it would help us supplement our original content with theirs. As it turns out by partnering we are more credible than trying to do it on our own.

Do you have any advice for marketers who feel overwhelmed by the challenge of consistently producing a variety of engaging content?

Don’t do it alone! Partner – internal SMEs, 3rd party experts, your agencies, trusted business resources, analysts, etc. Editorial calendar – map it out for the year, it won’t seem as overwhelming Remember at the end of the day it is a person reading your content. Make sure it is interesting and has a point. Never be afraid to fail. In today’s digital world it is easy to make course corrections, but you can’t correct (or learn from) what was never done.
Great technology can’t fix bad content, nor can great content deliver results without technology.

What are some of the biggest content marketing challenges facing large companies today? Or the biggest misconceptions. What should they do about it?

Content marketing can expose your “ugly baby.” If you have a product or service that doesn’t have a unique value prop or truly meet the needs of the marketplace, coming up with insightful content will be near impossible.

Great technology can’t fix bad content, nor can great content deliver results without technology.

Data hygiene is critically important. The best content is highly targeted and relevant. But if you can’t trust your data, you can make some silly mistakes on a massive scale.

Forgetting the first rule of content marketing: take your brand out and put the customer in.

Companies seem to be most challenged by measuring content marketing performance and ROI. What advice can you share?

Marketing went from not being able to measure anything, to being able to measure everything. It is overwhelming, but pick a place to start… pick one question you want to answer and go from there. Get it roughly right, and keep refining.

What are you presenting on at Content Marketing World? What do you like best about the conference?

I’m on the panel discussing “How Senior Marketers and CMOs Are Structuring Around Content Marketing. This will be my first CMWorld. I’m beyond excited; it has been on my list to attend for years. I would love to hear from veteran attends, tweet to me what you like best about the conference.

In the spirit of the CMWorld conference theme of vintage Hollywood “Big Lights, Big Content”, what is your favorite movie?

There are so many to choose from… I’m the mother of 4 small children so bear with me; the only movies I see these days are children’s movies! Let me give you a favorite that is not only a great movie/story, but also a great example of content marketing in action: Charlotte’s Web. Charlotte’s content, the words she spun in her web were creative, powerful and beautifully targeted to save the life of Wilbur the pig. It perfectly showcases that content can deliver powerful results, or in this case, save lives!

Ready to Become the Star of Your Brand’s Content Marketing Movie?

Reserve your space at Content Marketing World 2015 to learn strategies from over 200 top experts in the industry.

For a preview of coming attractions before the conference, dim the lights, silence your electronic devices, and read our new eBook, Measuring Your Content Marketing Box Office Success.

Binge Read the Entire Content Marketing World Triple Feature!

Sometimes when you get really into a series, there is nothing more tortuous than waiting for the next release. By clicking any of the links below, you’ll get immediate, on-demand access to each of the eBooks in our series.

The Big Picture of Content Marketing Strategy

Making Content Marketing the Star of Your Marketing

Measuring Content Marketing Box Office Success

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2015. | Blockbuster Content Marketing Success: Xerox Marketing VP Jeannine Rossignol #CMWorld | http://www.toprankblog.com

The post Blockbuster Content Marketing Success: Xerox Marketing VP Jeannine Rossignol #CMWorld appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Solar Panel For Home

Learning that the solar panel for home, a person can use in a DIY situation, pay attention to the parts of the solar cell is essential.

A photovoltaic cell, also called a solar cell, is the main component that generates electricity in a solar panel. Photovoltaics is a term that refers to the production of electricity at the junction of two semiconductor silicon is exposed to light (not necessarily sunlight) and comes from the word “photo” means light and electricity, meaning “voltaic “. When grouped together, they form a module which can then be inserted into a frame to a solar panel. Solar cells are found in some computers, satellites, and even in the Mars rovers are also called solar cells or panels. Any light that hits a solar cell can cause a reaction in the creation of electricity. The light source would be the most effective sun.

Parts of a solar cell are:

1. P-type Semiconductor

– This is a very thin layer comparable to the thickness of a paper or a card that is designed to have a false and move the positive particles called “holes”. Imagine this layer positive particles that want to bond with people who are negative and keep moving until they find an inverse correspondence takes.

2. n-type semiconductor

– This is essentially the same as the p-type layer, except that carries “electrons” free movement. Imagine a being that carries negative particles that are also always looking for positive partner face. This is also the part of the cell where the light passes through.

3. PN junction

– This is the part of the solar cell that is created when the P-type semiconductor and N-type are connected. This is where the electric field is created and separated “holes” (positive) “e” (negative). This splitter or union is then affected when hit by light causing the particles to move passion on either side of the partition.

4. Positive Lead

– This is the layer at the bottom of the P-type semiconductor and functions as a way for the particles to pass from P to N, or vice versa. This is where the positive cable is connected.

5. negative lead

– This also serves as a route for the same particles as the positive conductor layer. This part of the solar cell is generally represented by the bands above the N-type semiconductor, in which the light is emitted. This is where you connect the negative cable.

6. antireflective coating

– Silicon may reflect an estimated 35% of sunlight and hence a layer that can prevent this must be put in place. This is the task of the anti-reflection layer where sunlight is issued, effectively providing a better basis for semiconductors.

How do they work these parts is very simple (but can be complicated in detail); P type containing the positive particles while maintaining the N-type negative effects; They are then moved when the light hits the PN junction; the movement is then extended to channels that are the positive and negative conductors that create the electrical current when intercepted can be used to power electrical devices.

The solar cell can be combined to make a chain which can also be combined with similar channels creating a module that, when mounted in a frame, makes a solar panel, which, in turn, can be connected to other solar panels creating a solar panel. Provided the cells are combined, the output power increases, thus providing a plurality of devices, or even an entire city. You are now on track to build the right solar panel for the house.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Interview: Content Strategy Words of Wisdom from Kristina Halvorson #CMWorld

When it comes to content strategy for the web, Kristina Halvorson wrote the book. Literally. Now in its second edition, Content Strategy for the Web is widely recognized as the go-to resource for content strategists all over the world. Kristina is also the CEO and Founder of Brain Traffic, and the founder of the Confab conference series.

We sat down with Kristina in advance of her upcoming keynote presentation at Content Marketing World (September 8-11) for her no-nonsense, no-holds-barred-or-prisoners-taken opinion on the current state of content marketing. Read on for her thoughts on challenges content marketers face, how to really listen to customers, and why a sensible marketing approach is better than a sexy one.

When you first founded Brian Traffic, were you planning on becoming a content strategist?

No, I started out as a freelance copywriter. The reason I picked BrainTraffic.com was there were too many ways to misspell KristinaHalvorson.com. So my only goal was to figure out how to make a living as a freelance web copywriter. My, how things have changed!

What are you passionate about in regards to content marketing and content strategy?

I’m really interested in advocating for going beyond “we’ve got to deliver valuable content to build a customer relationship.” I think we need to take several steps back and find out what the customer wants from us.

Everyone is so enthusiastic about content marketing that it can be difficult to ask the tough questions. But I think we need to be really brave about asking those questions and willing to hear what the answers are. It’s easy to get excited about tactical stuff, and start executing without asking really tough questions about what is and is not something we should be spending money on.

What are some of the top-line measurement opportunities that warrant a lot of attention? What metrics should content marketers be concerned with?

Well, first I should say my work as a content strategist is not only in marketing. We work with folks all across the board, so marketing is only one part of what we do. But no matter what industry you’re in, there is always an end user. There’s a customer, even if it’s an internal customer or an employee.

So the shared metric across the board is customer satisfaction, for me. I think we need to look at sales support as part of the equation. We should be retrieving and reviewing ongoing customer feedback to really measure our content success.

I think customer satisfaction is very difficult to measure on the very front end of customer engagement when we’re still doing awareness and discovery phases. It becomes about getting people’s attention or getting the referral. So the follow-up needs to go beyond the lip service we sometimes pay to sales support.

What does content success mean to our customers?

I think that it only falls into a couple of categories. One is post-sales support. By that I mean ongoing customer relationship support, not just “engagement.” It’s a huge area we sometimes miss as purveyors of content. There are no blanket strategies or tactical initiatives that make sense for everyone.

Like, we often hear “there is no marketing left but content marketing.” That’s a blanket statement which may not apply to every single brand. Like, if my kid has a toothache, I’m not going to Crest.com to read about what to do. But at the same time, if I’m shopping at Banana Republic, I sure do want to read an article.

What are some of the challenges facing organizations as they develop a content strategy?

There is a lot of pressure to go after the next big thing: You’ve got to be on Facebook; you’ve got to be on Twitter; you’ve got to be on Vine. People are scrambling from thing to thing. Then suddenly you have content in a lot of different places and you haven’t touched it in years.

Our company infrastructures are not set up to deal with our websites, let alone any gigantic content marketing commitment. Sometimes, people rush after new opportunities without really cleaning house first. Businesses can end up spread thin across the content marketing landscape. And who decided that was what their customers wanted?

What does a successful situation look like, where someone is approaching content with a customer in mind?

I think that a real opportunity and one that is really difficult to get is going and asking customers “what do you want?” Because oftentimes the answer is either critical of what we’ve been delivering, or it has nothing to do with what we have been marketing.

And I also think it’s easier to listen to more things we could build versus more things we could fix. A lot of the stuff we should be doing for customer support is just not that sexy. Marketers are aspirational, we want creative opportunity, we are curious individuals who want an outlet for brand expression, and to represent what we spend day-in and day-out doing. And if our customer says, “put your coupon offer on your home page” versus “your fancy Instagram account,” that’s not as sexy. But that’s the kind of feedback we need to hear to be effective.

What’s the most common advice you find yourself giving in a marketing context related to content strategy?

Talk to your users. Over and over and over. Talk to them. Don’t run a poll. Don’t do “social listening.” Because then you’re only going to hear the super unhappy or the super happy people, not the people who don’t really care, whose attention we’re trying to get. Go out and just talk to them.

I think the number one reason we don’t talk to our customers is we’re really afraid of what they’re going to say. The number one thing they might say is “I don’t care.” But that’s exactly what we need to know.

Who comes to your mind as a great example of an organization listening to customers and taking action in the way they’re creating content?

Speaking as a consumer, somebody who has delivered useful content since way before the internet is USAA. I would expect based on their bundle of services and their niche market that they would be delivering very custom, targeted, educational content. And that comes in the form of their magazine. I still get their print magazine. They’re one of the original content marketers.

Room & Board send their people on the delivery trucks into people’s homes to find out how they live, what they want, what makes them happy. They’re seeing in a real setting how people use their products.

Would you say content strategy is more important than ever, with the content production overload that exists today?

Oh yes. The role of a content strategist is to help launch a scalable, sustainable content marketing program within your organization in context of everything else you’re already committed to, keeping in mind the skill-sets you have. Or, maybe after you do an analysis, you decide to make less of a commitment because there are other priorities.

The role of a content strategist is ensuring that business goals are very clearly articulated, that user needs and what they want from your product/service have been clearly articulated. We help identify scalability, internal capability, realistically what it’s going to take to make this happen. And then helping organizations to make decisions not only about what they are going to do, but what they’re not going to do. It’s making sure the content plan is in line with what, ultimately, the end user wants and needs.

Reserve your space at Content Marketing World (September 8-11) to hear Kristina Halvorson’s keynote, as well as insights from over 200 content marketing thought leaders.

For more content marketing strategies that don’t require booking a flight to Cleveland, read the full eBook, The Big Picture of Content Marketing Strategy.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2015. | Interview: Content Strategy Words of Wisdom from Kristina Halvorson #CMWorld | http://www.toprankblog.com

The post Interview: Content Strategy Words of Wisdom from Kristina Halvorson #CMWorld appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

New Report Reveals the True Impact of Social Media Marketing for Business

The way social networks have impacted our personal and professional lives is far greater than most of us could have anticipated. While we were battling with our friends over getting cut from their top friends list on their Myspace profile, we couldn’t have imagined the impact of social media today. The evolution of social networks in the past 10 or even 5 years has been truly remarkable.

Social Media Examiner’s 2015 Social Media Marketing Industry Report holds valuable insight into how marketers are incorporating social media, how much time they’re spending and what is on the horizon.

With  92% of marketers reporting that social media is important to their business, it’s clear that marketers believe social media holds weight, but what is the true impact on their business?

Top 5 Benefits of Social Media Marketing

The 3,700 marketers surveyed as part of this report had a wide range of experience and goals for social media. However, the actual impact that social media had on their business can be broken down into 5 easy to understand benefits.

#1 – Increased Exposure

With a whopping 91%, increased exposure was the top benefit that marketers participating in this report have seen from deploying social media marketing efforts. Many of the respondents stated that as little as 6 hours per week invested in social media created an increase in exposure.

Social media marketing presents a unique opportunity for companies to stay top of mind with current customers and get on the radar of new customers on their preferred platforms.

#2 – Increased Traffic

70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging in social media activities for a year or more reported an even bigger increase in traffic.

Encouraging social media users to leave a social media platform and visit your website is no easy undertaking. A solid mix of engaging content and well formulated ads with a compelling call to action can help encourage consumers to visit your web properties.

#3 – Developed Loyal Fans

Not surprisingly, B2C marketers (73%) were more likely to develop a loyal fan base than B2B marketers (63%).

It is no mystery that most social media users engage on social platforms for personal needs first. B2B marketing often involves multiple decision makers at different stages in the purchasing journey. Fortunately, social platforms like LinkedIn and Facebook are beginning to make it easier for marketers to target audiences based on interests, job titles and demographics. This opens the door for B2B marketers to segment individual messages based on need.

#4 – Provided Marketplace Insight

68% of marketers felt that social media provided market insight that they did not previously have or reaffirmed what they already knew.

Social media enables you to see your consumers in their true habitat. It is easy to uncover who else they interact with, what their favorite movies or tv shows are, where they work, the list goes on and on.

#5 – Generated Leads

Over 50% of marketers who have been utilizing social media for over a year were generating leads through social media.

Of all the benefits in the top five list, this one has the largest impact on the bottom line. In order to generate qualified leads through social media, your community has to trust you, be engaged and have a need for what it is that you offer.

What other benefits made the top ten list?

Improved Search Rankings – 58% Grown Business Partnerships – 55% Established Thought Leadership – 55% Improved Sales – 51% Reduced Marketing Expenses – 50% Additional Report Must-Knows

Top 3 Most Important Social Platforms For Marketers

Facebook – 52% LinkedIn – 21% Twitter – 12%

B2C Vs B2B: Platform Breakdown

B2C and B2B marketers may be using the same social media platforms, but their efforts differ between platforms and which they consider to be the most important.

Investing in Paid Social

The vast majority of marketers surveyed (84%) said that they use Facebook Ads , with Google ads in at a cool 41% and LinkedIn ads at 14%.

Looking for More Social Media Insights?

To learn more about how your marketing peers are performing on the top social platforms and what is on the horizon for 2015, download the full report from Social Media Examiner.

A primary takeaway from this report is that many marketers are finally beginning to justify time and resources invested on social media marketing because they’re finally able to quantify a return based on objectives.

What results from this survey surprised you the most?

Top Image: Shutterstock

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2015. | New Report Reveals the True Impact of Social Media Marketing for Business | http://www.toprankblog.com

The post New Report Reveals the True Impact of Social Media Marketing for Business appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

A company wants to make Melbourne’s trams solar-powered

A company introduced a bold new proposal to the state government of Victoria in Australia, which iconic Melbourne tram network made entirely Solar power in the space of a few years.

According to the court, the public transport network would be managed by the energy produced two new solar farms built near Swan Hill and Mildura, in the northwest of the state. Together, these proposals farms would be able to generate 80 gigawatt hours of electricity per year needed to run the tram network, which is the largest in the world.

According to the Solar Group of Australia – the company behind the offer – if approved, the plan would reduce emissions of 100,000 tons of greenhouse gases per year. Impressive, would also not increase the cost of public transport in the city.

“It was a condition that is given to us as part of the mission that we could not increase the cost of travel,” Dave Holland, co-founder of the Solar Group of Australia, said Sophie Vorrath of RenewEconomy. “We have shaped the history and the future contract price … and [the result of] what has been a driving force behind the project.”

The company has already invested USD $ 3 million in the project, and another US $ 70 million guaranteed to build solar farms, which will happen if the government owned Public Transport Victoria is committed to buying your energy for the next 20 years.

In relative terms, the trams are already a very efficient form of transportation, but the fact that currently require electricity comes from burning coal means they are still responsible for significant emissions.

The alternative to this, the Australian solar panel believes, is two 20 MW solar farm set in 80 ha plots, using 130,000 photovoltaic panels to follow the sun throughout the day.

His proposed Swan Hill site has full approval of the farm to be built, and permissions are in place to Mildura, according to Holland. “The first site is ready to go, we could start work immediately … literally website in the week,” said RenewEconomy. He predicts that construction will take about six months. Once created, the two solar farms could supply power to the network, which offset the energy needs of the tram network.

So what is the probability that the Victorian government get behind the proposal? Tom Arup surplus reported that Transport Minister Terry Mulder sent a letter to the city council in Melbourne last October saying he was interested in the project because it fits with its environmental objectives, but that the proposal be “measured against the availability of lignite and natural gas for many years gave Victoria a relatively cheap source of energy. ”

Fingers crossed that the government sees the long-term cost and environmental benefits of having one of their main transport networks run entirely on solar energy. Because it is the best idea I’ve heard in a long time.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search

Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC] – Influencer marketing is growing like crazy. Will it become the next golden ticket? Check out this infographic to find out. The Shelf

Google Webmaster Tools Rebrands To Google Search Console – Google aims to get more users on Google Webmaster Tools by renaming it to Google Search Console. Search Engine Land

Twitter’s Objective-Based Ads Are Now Available To All Advertisers – Company officially launches beta program that it says has helped improve efficiency and cut costs for advertisers who pay only for certain types of engagement, like website clicks, conversions, lead generation or video views. Marketing Land

Tweets Now Appear In Google Search – Twitter and Google announced that tweets now appear in mobile searches. They will make their way to desktop searches in the future. Find out more about how they’ll be appearing. Twitter

Google to Add ‘Buy’ Button to Search Results Within Next Few Weeks – Within the next few weeks Google will be rolling out a “buy” button that will allow people to purchase certain items directly from its search results pages. Search Engine Journal

YouTube Adds Click-to-Shop Button to TrueView Ads – YouTube is tweaking its commercials to be more like interactive infomercials. Ad Age

Google Launches Shopping Ads For YouTube, Integration With Merchant Center – Thursday, YouTube announced a version of product listing ads are coming to retailers’ video ads with TrueView for Shopping. Search Engine Land

Google Upgrades AdWords Editor to Support Labels – Google has made a worldwide update of AdWords Editor that will offer labels, support for upgraded URLs, call-only ads, in-app mobile ads, and custom affinity audiences. Search Engine Watch

Pinterest to Enhance Promoted Pin Ad Capabilities – The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these updates? Pinterest is going to make promoted pins more appealing to advertisers by adding a new suite of ad solutions. ClickZ

Google Says Its Google Preferred Viewers 29% More Likely To Visit Brand Sites After Watching YouTube – According to a study conducted by Google this year, nearly one in ten of its Google Preferred desktop viewers do not watch traditional TV. Marketing Land

The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results – Tweets now appear for trending topics in a new carousel format. Twitter doesn’t earn directly off display but will gain new traffic. Search Engine Land

Facebook Now Lets People Call Businesses From News Feed Ads – The social network adds “Call Now” button, enhancing the local awareness ad program for local businesses. Marketing Land

From our Online Marketing Community:

In response to Content Marketing: 6 Steps for Building a Massive Audience, Jason Quey said, “Great insight Evan, just buffered this! I believe many should focus on the right strategy to a good content foundation.”

On Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage, Sebastian Mealer shared, “I love the advice and framework. I took the test and arrived at the two advantages I expected. What I think is great about this is communicating and displaying your strengths, and remembering to focus on them in messages as well as time. Very helpful in distilling unique strengths and value into a concise statement.”

And Daniel Dessinger commented, “Some great tips here. I missed this session at the conference. Thanks so much for sharing with us. I definitely think #4 is our greatest opportunity. It’s easy to focus on competitors and peers and to make sure one is doing what they do. It’s not a creative stance, but it’s more of a CYA approach. Realizing that the REAL success lies in differentiation is a GREAT way to break out of the mold and begin paving a better path for one’s business.”

Then in response to Dr. Evil’s Guide to Landing Page Design and Optimization, Monica Michaela said, “Hi! I totally agree that “confusion is the enemy of action”. Being very clear helps you build trust between your company and your potential customer.
I also believe that having security badges or/and money-back guarantees on your landing page definitely increases the numbers of conversions because everybody wants to feel safe and trust the company they are buying from. Who wouldn’t? =)”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: The Shelf

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2015. | Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search | http://www.toprankblog.com

The post Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage

Why is Jägermeister the bestselling liquor brand that no one likes?

Because it’s toxic taste is what sets it apart from all the other liquor choices behind the bar. The worst it tastes, the more people talk about it. That creates a unique experience that people seek out.

This illustrates what Sally Hogshead suggested in her opening keynote at Authority Rainmaker – different is better than better. Sally is a best selling author, keynote speaker and marketer who has consulted for brands ranging from BMW to Target.

Sally says that the uniqueness of a brand is what can be translated into their competitive advantage. When you are able to put that competitive advantage into words, it translates into something people will evangelize and purchase.

The same logic for brands can apply to individuals too. Your unique advantage is what will makes people hire you, promote you and remember you.

The key is knowing what your unique advantage is, how to describe it and harness it to focus on doing what you are good at.

Sally Hogshead tell us how to leverage your Fascination Advantage® in order to stand out and transform your career.

What is the Fascination Advantage?

In ancient Latin, facsinare means to bewitch or hold captive so people are powerless to resist.

Sounds pretty powerful, right? Your fascination advantage, is the thing about your authentic self that will allow you to captivate.

According to Sally, there are 7 primary fascination advantages. For most people there 2 advantages where they communicate most confidently and effortlessly.

The 7 Fascination Advantages:

Innovation: Creative brainstormers Passion: Relationships builders with strong people skills Power: A leader who makes decisions Prestige: Over achievers with higher standards Trust: Stable and reliable Mystique: Solo intellect behind the scenes Alert: Precise detail manager

The combination of your primary and secondary advantage are what create your archetype. Once you know your archetype, you can open the door to harnessing your best self.

Find out your type here: howtofascinate.com/you (Code: copyblogger)

10 Things you Can Do Better Once You Know Your Fascination Advantage

Once you know your fascination  archetype, you know what differentiates you from others. Remember, different is better. Once you know what makes you better, you can leverage that to do even more.

Number 1: Create your anthem

An anthem is a very short phrase that describes how you are different. It is the easiest way to describe your unique value.

Typically a combination of an adjective (describes you) and a noun(describes what you do). For example Cutting Edge Social Strategist.

Number 2: Update your marketing copy

One you have your anthem update your LinkedIn profile or resume to speak to your unique advantage.

Number 3: Stand out to get hired and promoted

Now that you have been able to condense and communicate your unique advantage, continue to leverage that in the job you choose and the tasks you complete. When you focus on being the best authentic you, it becomes very easy for the right people to hire you to do the right things.

Number 4: Don’t become a commodity

A commodity is interchangeable. Competing with everyone else who is saying the same thing you are, is a hard way to make a living. Use your Fascination Advantage to side step the competition, as you offer a unique value proposition.

Number 5: Avoid tasks that do not speak to your strengths

If you are a Catalyst (Passion + Innovation), then be careful of tasks which focus on very detailed follow up. Focus on your strengths and if possible, pass the tasks you are less adept on to someone who is the best at them.

Number 6: Be more convincing and confident 

When you are at your most authentic and natural you will be most convincing. For example, an Innovation archetype will be at their most compelling when speaking about creative ideas, rather than the details of a project (leave that to the Alert archetypes).

Number 7: Build better teams

Great teams are built on diversity. Having a balanced team will allow others to take the lead where you are not comfortable. If you only hire people who speak the same language as you, you’ll be at a disadvantage when completing tasks that require other skills. For example, if the primary advantage of your whole team is passion, there will be great banter, but not much follow through.

Number 8: Convert People into advocates

Powerful brands aren’t merely purchased, they are evangelized. Honing in on what you excel at, will encourage people to not only hire you, but to spread that word around. Good word of  mouth, is a great way to build your career and business. If you can’t offer value on a project, it’s best not do it at all.

Number 9: Do more with less (less money, less words, less time)

If you are able to harness your Fascination Advantage, you can do more with less. Fascinating brands get more reach and recall with less budget. You can do the same by focusing on your strengths, spend less time communicating is words and platforms that are ineffective.

Number 10: Take advantage of a short attention span

The average human attention span in only 9 seconds today. With only 9 seconds, what is the most fascinating thing you can say? Speak the language of your advantage and you will be more likely to captivate your audience in a very short time period.

Imagine that you as an individual can be as compelling as some of the most powerful brands in the world. Look inward to your natural self, in order to determine, develop and harness your competitive advantage for marketing, for business and for personal success.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2015. | Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage | http://www.toprankblog.com

The post Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Top 3 Solar Energy Breakthroughs to Watch Out For

Solar power remains untapped genius we need for sustainable clean energy. After the discovery, the cost and effectiveness, even cosmetic-continue to advance this technology as a generator fully commercially viable and sustainable energy.

Getting Skyscrapers in downtown

It will not be long before our cities become independent power, requiring little or no power unsustainable. Gone will be miles of pylons transmission unsightly piles of coal and wind turbines. Such a scenario could be possible in the not too distant future when the solar windows reach their full potential. Professor Henry Snaith, co-founder and scientific director of Oxford says Photovoltaic solar coating technology developed in Oxford PV could transform buildings and skyscrapers of glass covered with a city in power plants. Our future cities glow with the colors of the rainbow, as the buildings on the supply of glass multi-shaded from the sun. According to Oxford PV, some color treatments result in more efficient electrical conversion: black treatment on top of the list, green and red are in the middle, and blue is less effective.

Coming soon: completely transparent solar panels

Ubiquitous Energy, an MIT startup plans to fully transparent market using innovative technology that changes the way cells absorb sunlight solar panels. The new panels use the invisible part of the solar spectrum, while allowing ordinary visible light to pass through. The breakthrough called transparent luminescent solar concentrator (TLSC): use organic salts which absorb wave lengths of invisible ultraviolet and infrared light. These wavelengths of infrared light reflected luminescence not visible in the panel edge, and converted to electricity by the ordinary solar cells.

3D Printed solar tree

Researchers from VTT Technical Research Centre of Finland have joined solar technologies today 3D printing and print trees harvested energy. The leaves of these trees are specially designed and able to generate enough solar energy to power most mobile devices today and LED bulbs. Trees capture the kinetic energy, even against the wind and thermal energy from the ambient temperature changes. The new solar trees are the product of biomimetics, the new science of copying nature. And biomimicry exploit these new trees come as a Nanoleaf. Unlike conventional solar photovoltaic (PV) cells, lens half the wave length of infrared energy rich Nanoleaf. Equally impressive is the piezoelectric Nanoleaf petiole. When the wind whispers a Nanoleaf return, the mechanical stress resulting in the petiole, branch and branch converts this motion into electricity.

The sun bathes the Earth continuously to 800 terawatts of power. Wind energy is unfortunately untapped. Is not it time that we use more of that free energy?

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

{online marketing companies|online marketing company|social media marketing companies|social media marketing company|internet marketing company|internet marketing companies|marketing company|affili...

Salon {Internet marketing|Online marketing} {using|utilizing|making use of|employing} a {vehicle|car|automobile} like YouTube as a {business|company|enterprise|organization} tool can prove {to be|to become} {very|extremely|really|quite} {profitable|lucrative}. A {key|important|crucial|essential} aspect to video creation is {having|getting|possessing|obtaining} endless {topics|subjects}. Endless {topics|subjects} equals endless {amount of|quantity of|level of|volume of} {money|cash|funds|income}. Why you ask? {Because|Simply because|Since|Due to the fact} the {more|much more|a lot more|far more} {topics|subjects} {you have|you've|you've got|you might have} the {more|much more|a lot more|far more} videos {you can|you are able to|you'll be able to|it is possible to} {create|produce|develop|generate}.
more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Online Marketing News: Google+ Gathers Collections, Mobile Beats Desktop, Pinterest Pins New Platform

Turn Leads Into Brand Advocates in 4 Steps [Infographic] – Social media marketing provides many opportunities for lead generation, sale conversion, and creating engaged brand advocates. An new infographic from Bluenose, a customer success platform provider, demystifies lifecycle marketing and shows marketers each step in the journey. SocialTimes Study: Accurate Location Can Boost Mobile Conversions By [...]

The post Online Marketing News: Google+ Gathers Collections, Mobile Beats Desktop, Pinterest Pins New Platform appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Using Solar Power in Your Home

Residential solar power is becoming an attractive option for many people. They can use the sun’s energy to operate various devices and to heat their homes. It is also earth-friendly and economical way to bring the power in your home. Solar energy can help reduce external energy consumption by 50-70 percent. There are several different ways you can use solar energy in your home, which may include the use of solar panels and solar thermal systems to produce electricity.

Once you have installed solar power in your home, you can use water heated by solar energy to produce hot water and heat your home. There will be a collector mounted on an elevated area, such as the roof, and is used to absorb thermal energy from the sun. Often increases the heat and stores the resulting hot water. This heat can be piped through radiators to heat the house and provide hot water. Besides reducing your electricity bills, it can add value to your home if you decide to sell your home.

The main reason why many people are using residential solar power is helping to reduce the cost of their utility bills. Depending on the type of solar system used in a dozen years, the solar panels can pay for themselves. The Department of Energy United States hopes that by 2020, solar energy will become common place in homes. They also expect to see the normal cut energy consumption by seventy percent in that time.

The solar electric panel is the technology used in solar power, which uses photons to produce electricity. Solar electric panels, known as photovoltaic panels (PV) can be installed in a variety of ways, such as:

• Free standing rigid sheets
• Adjust your ceiling
• peel and stick laminate

How dependent are installed ceiling. The captured energy is converted into electricity through a modified grid system. It has an installed meter that reads the amount of solar energy used in your home compared to normal electricity used. The meter will then subtract the power of solar energy is used and what is left is then applied to your electric bill.

Most solar energy systems that are used are also able to store some of the energy they generate so if there is a surplus of energy can be used at a later time. Besides using the stored energy to generate rooms hot water and heat, it can also supply for other electronic equipment and light your home. The main cost of solar energy is the cost of installing the system and solar panels.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

#CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing

There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a skyscraper-climbing giant gorilla. Knowing how the trick is done somehow makes the finished product even more satisfying. That’s especially true if you’re a kid with a camera trying to bring your own dreams to the silver screen.

In the newest eBook series co-produced by TopRank Marketing and Content Marketing Institute, we asked content marketing wizards to take us behind-the-scenes and show us how they make their own brand of magic. Their advice is inspiring to anyone who wants to create great content that connects with an audience.

The infographic below contains content marketing tips from the entire eBook triple feature and features 12 of the speakers from the upcoming Content Marketing World conference. Let their expert advice inspire you to create your own blockbuster content marketing.

Here are some tweetable takeaways from the infographic:


Sarah Compagnoni: “Great content marketing strategy starts well before anyone clicks a link.” @SarahCompagnoni tweet this


James Moat: “The power of employees generating & sharing content is a greatly undervalued strategy.” @digecomm tweet this


Brian Clark: “Put yourself in the customers’ shoes to experience the content marketing journey from their perspective.” @brianclark tweet this


Cleve Gibbon: “Be clear on what you need to say & why it’s relevant to your audience at that point in their lives.” @cleveg tweet this


Ann Handley: “Your story is the thing that sets your content marketing apart. What’s your story? And how do you tell it?” @annhandley tweet this


Jeffrey Rohrs: “Scene stealing content marketing is sales activated, marketing promoted, optimized & reported.” @jkrohrs tweet this


Amy Higgings: “Before publishing content, follow a launch plan checklist to make sure you haven’t left out steps.” @amywhiggins tweet this


Ken Wincko: “Successful content needs to be the 3 C’s: Credible, Compelling, & Consistent.” @KenWincko tweet this


Lee Odden: “For content marketing success, make all content accountable & measurable to attract, engage, & convert.” @leeodden tweet this


Todd Wheatland: “Link content marketing strategy to results by using a repeatable process & collecting the measurements that matter, in real-time.” @ToddWheatland tweet this


Julie Fleischer: “Content marketing success starts by first determining what critical measurements drive spending decisions.” @jfly tweet this


Joe Pulizzi: “If you’re trying to measure the value of your content marketing, create a subscription program.” @joepulizzi tweet this

View the Full Infographic Feature

Create Blockbuster Content Marketing – CMWorld 2015 Infographic from Content Marketing Institute

Experience the entire thrill-a-minute eBook trilogy on-demand:

The Big Picture of Content Marketing Strategy

Making Content Marketing the Star of Your Marketing

Measuring Content Marketing Box Office Success

For more information on the speakers and their sessions, check out the Content Marketing World 2015 website.

See you at the movies!

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2015. | #CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing | http://www.toprankblog.com

The post #CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Joe Pulizzi (The Godfather) Discusses the Content Marketing Revolution #CMWorld

Without anyone accusing me of exaggerating, I can safely say that Joe Pulizzi is a bona fide content marketing visionary. Joe started using the term “content marketing” in 2001, long before the rest of the industry caught on to its potential. In the past decade and a half, Joe has firmly established his thought leadership in the field, earning the nickname “The Godfather of Content Marketing.”

In 2007, Joe founded the Content Marketing Institute (CMI), which has grown into a vital resource for thousands of marketers worldwide. In addition to building a massive hub of marketing resources, classes, and training programs, CMI produces Content Marketing World, the world’s largest content marketing event.

I recently sat down with Joe for a sneak preview of his keynote address at the 2015 Content Marketing World. Read on for Joe’s thoughts on how content marketing is evolving, the strategies that led to CMI’s success, and how to become an “octopus of content love.”

If you focus on a subscriber approach to audience development, you can go deeper with your content and emphasize value.

Without giving too much away from your keynote, what are 3 exciting evolutions for content marketing that you see on the horizon?

I’m really interested in the merger and acquisition scene. It’s going to hit people like a big surprise, especially in B2B. Particularly in tech, companies will see content factories already built and those will be attractive acquisitions when considering the time it takes to build. Only 30% of marketers have subscription growth as a key metric. It speaks to where we are with content marketing. The notion that we need to build content for the buyer’s journey and different stages has been overblown. It’s easier to simplify that idea and just become an ongoing guide and resource and we touch the customer with value – every day, every week. They’re going to create their own buyer’s journey anyways. If you focus on a subscriber approach to audience development, you can go deeper with your content and emphasize value. Instead of focusing on 57 segments and 5 stages, create an incredible experience for your customers and you’ll have an amazing outcome. Simplify and create more value. I’m excited about the field of journalism again. Marketers are bringing in professional journalists that have a nose for stories. The media business model is broken, but media itself is flourishing. There’s never been lower barriers to entry and easier ways for customers to access it. The more journalists in marketing, the better. If they want to tell great stories and have funding to do so, the opportunity is there.
Digital publishing has become more popular because we can, and not for the right reasons.

Based on your recent report at CMI, it appears that B2B and B2C marketers alike are continuing to struggle with measurement of content marketing activities. What do you believe are the biggest barriers to either collecting the data or focusing on the right metrics?

The clear majority of marketers have no documented content marketing strategy. If we can start with documenting the why, the business goal and audience, then you can begin to develop an action and execution plan that includes measurement. Digital publishing has become more popular because we can, and not for the right reasons.

People implementing content marketing do so because they’re told to, without understanding why. Content marketers need to ask the right questions relevant to achieving business goals.

We want to be an octopus of content love to provide them with options.

What are the biggest challenges that your own company faces when it comes to content creation, promotion and measurement?

Choosing the right activities – there are so many things we could do. Our key metric to everything is based on subscribers. I’m focused on creating a unique story that subscribers can’t get anywhere else. I’m focused on looking at subscribers and how we can improve.

Those people that engage with at least 3 different types of content, they are way more likely to attend CMI or buy something from us. We want to be an octopus of content love to provide them with options. The more we can do that the more positive results we’ll see.

Brands with huge budgets are struggling because they are so campaign focused.

What is the single most important thing you’ve learned in your journey from publishing to becoming the “Godfather of Content Marketing”?

If you build a loyal audience over time, you can sell them whatever you want. Focus on a content niche relevant to an area of business that you’re focused on, and develop an audience. As you build that audience, you can figure out what best to sell to your community.

Brands with huge budgets are struggling because they are so campaign focused.

There’s convergence – media companies are becoming product and product companies are becoming media companies. Soon you won’t be able to tell the difference.

What Content Marketing mix is CMI currently experiencing the most success with?

The podcast has been a pleasant surprise with a consistent flow of sponsorship that’s growing. In person events that I and Robert Rose speak at. The masterclass series of small workshops in different cities across the U.S. have been successful for driving registrations to the CMWorld event.

We have one person in charge of Internal content curation and repurposing that drives subscribers.

Do you believe that email marketing is dead or still very much alive? Why?

Not at all. It’s the most important thing we do. It’s harder to cut through the clutter but if you do, you get the lion’s share of attention.

Ready to Up Your Content Marketing Game?

Be sure to reserve your space at Content Marketing World for thought-provoking presentations from Joe and over 200 other luminaries in the content marketing industry.

Get a preview of Content Marketing World’s blockbuster lineup with Measuring Your Content Marketing Box Office Success, featuring advice from industry thought leaders Michael Brenner, Julie Fleischer, and of course, Joe Pulizzi.

Access All Three eBooks On-Demand

If you missed the premiere of any one of the eBooks in our triple feature, you are in luck! You can access all three of them anytime, anywhere. Select the links below, grab some Junior Mints and dig in.

The Big Picture of Content Marketing Strategy

Making Content Marketing the Star of Your Marketing

Measuring Content Marketing Box Office Success

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2015. | Joe Pulizzi (The Godfather) Discusses the Content Marketing Revolution #CMWorld | http://www.toprankblog.com

The post Joe Pulizzi (The Godfather) Discusses the Content Marketing Revolution #CMWorld appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Most Efficient Solar Panels

In trying to create the most efficient solar panels, pay special attention to the portion of the backsheet of the panels.

A backsheet layer is the solar panel which solar cells are arranged. The other side of this backsheet, more precisely in the upper middle area is the junction box. A backsheet are often made of vinyl fluoride or PVF which is similar to PVC, or polyvinyl chloride, the material used in pipes and water pipes. P.V.F. It is commonly used in aircraft interiors and vehicles.

DuPont, the US chemical company founded in 1802, created in the 1940s, polyvinyl fluoride polymer (PVF). After about 10 years, they have begun to develop products according to the invented material. 20 years after the invention, the trade name Tedlar was finally registered by DuPont in the United States. Finally, Tedlar has become the first choice of material for the back sheets of solar panels and is also recognized as the standard in other industries it serves.

Polyvinyl fluoride (PVF) has excellent release properties so it is easy to clean. It is also weatherproof and can prevent water from entering the solar cell. It also does a good job keeping the steam penetrate. Another important feature of the FSP is their low thermal resistance, which is essential in the operation of solar cells. Low heat resistance means that the material is capable of supporting the solar cell heat transfer that can affect layers that compose it. This is also why some solar panels do not work as expected when the temperature exceeds 25 degrees C (77 degrees F). All solar panels on its data sheet have a term called “temperature coefficient Pmax” and this determines the percentage of yield reduction for each additional degree above 25 degrees Celsius. If the “temperature coefficient Pmax” is -0.47%, the maximum power from your solar panel is reduced by 0.47% for each degree increase in temperature (Celsius). Conversely, when the temperature is less than or equal to 25 degrees Celsius, the most efficient solar cells and may increase above its nominal power.

Making the most efficient solar panels requires high quality materials such as Tedlar, but if you make one on your own, an alternative would be just a plain plywood. This painting plated against, with a protective coating such as acrylic latex paint to do the job in UV resistant and prevent water ingress. Plywood is also nonconductive, but may not have low thermal resistance that has PVF.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Climate Change – The Real Deal

It was in the spring of 2011 which was long remembered by the scale and horror of many violent tornadoes that tore through the Midwest and parts of the eastern United States. With the massive flooding of the Mississippi River in Illinois all the way to New Orleans created a catastrophic disaster. It seems like every spring has seen its share of storms where torrential rain causes immense suffering and loss of life. Once again we have drought conditions in many areas of our country and through out the world.

We realized that climate change increases the risk of hostility and conflict. The sea level rise today already cover the coastal landscapes around the world forcing people to leave their homes. In general, we are seeing migration, while due to the rising waters forced. This migration of refugees of climate change continues to grow each year. With drought conditions worsen shortages have become the strongest fresh water and food. Consequently, there has been and still is an increased competition for remaining resources never there. And this increased competition continues to exacerbate tensions, not only in all the countries concerned but throughout the world.

To understand the impact of climate change today is that one of its consequences has led to instability in Nigeria. This instability, now operated by the terrorist group Boko Haram continues to exasperate economic conditions worsen and throughout Africa. The drought and subsequent food shortages not only rising food prices intensified, has helped fuel the riots in early Syria. Today, with the country torn by civil war and the rise of ISIS caused serious risks, not only for the global economy, but has also had disastrous effects on humanity as well.

In the US, it has not been since 1920 in this country has experienced such devastation of nature in many places in a short period of time. Following all this devastation left much of the United States almost helpless. Too many lives lost, so much destruction, and many livelihoods in ruins was the result. Today, nature in all its fury unleashed chaos and destruction that continues to shake that nation. Man-induced climate change is attributed to a global quagmire of misery and death?

Throughout the centuries mankind has continued to upset the balance of nature. Man laid the foundation for the natural disasters that have transformed our world. Each nation is guilty of some environmental atrocity of one kind or another. Voluntarily or not the man continues to pollute, destroy, steal and our environment without worrying about the consequences of our actions, inactions and now to facilitate the devastation. To speculate that the Earth goes through its normal cycle of climate change as the reason why there are so many homes storms, longer droughts, earthquakes or massive flooding is too casual.

Monetary restrictions imposed by the reactions always change in the environment caused by human interference. The tragedies of humanity are imbued with blatant disregard for the environment, nature and all the inhabitants of the earth. Even with all the currently available more pollution than any other period of history is continuously discharged into our rivers, streams, lakes and oceans causing catastrophic damage to marine life technology, people from coast, all economies around the world . The need is very obvious, the technology is available, and resources can be provided to eliminate global pollution that threatens our very existence.

What it has happened since the arrival of the first industrial revolution in which man continues to drain the oil fields, groundwater deposits of coal and other minerals, which is a parody of our planet. Our continued reliability of fossil fuels on earth creates large gaps that contribute to the movement of earth plates along the lithosphere resulting from earthquakes, tsunamis, and even sink holes that cause terrible damage man and the nature. We also have to realize what humanity has done to the tropical forests of the Amazon. Destruction and almost total annihilation of the greatest resources of the stability of Earth’s climate, now it has become the greatest threat of the planets climate instability.

To not capitalizing the already abundant, automatic replenishment, and environmental sources of renewable energy humanity has made the land can not remain stable. Of course, the planet has experienced throughout the history of climate change, but mans continued escalation of fossil fuel consumption only increases and accelerates a change in the climate of the earth. When the weather changes drastically in a relatively short time period of great upheavals they have always happened. Worldwide, more frequently and with greater intensity have become. Always in the most horrible human suffering, nature and the environment and it is almost powerless to restore stability. All this while the costs to restore balance and stability today far exceeds the cost that would have been spent to prevent such disasters from happening in the first place.

All that is needed is the will of nations once and for all band together to solve the climate of the earth is directly related and influenced by human interference. To curb the acceleration of global warming, end the catastrophic pollution, and restore our depleted forests every nation must help restore the delicate balance of the earth. This, for humanity now be able to end the massive human suffering that causes more aggression and destabilization of nations worldwide-out. All this can be done using the technology available today. By making the sources of the first and second electrical obsolete industrialization is the fastest way to restore stability worldwide. The availability of solar, wind, hydro electric, magnetic energy and other green energy sources are easily available now. All that is needed is the political will to make them more accessible and affordable. The ability to restore the balance of nature on earth is at hand. And doing so could only alleviate many human tragedies that have placed man about to fall back into the caves of the Neanderthals.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Online Marketing News: Buy Button Bonanza, Everyone’s Getting ‘Near Me’, Facebook Snags The Spend

How to Write Better Titles Using Data-Driven Strategies [Infographic] – How much time did you put into the title of your last blog post? If your answer was, “Not much,” don’t worry — it’s often the most overlooked component of content. Check out this infographic to learn more. Search Engine Journal

Google Says “Near Me” Searches Have Doubled This Year – Search queries that contain a location qualifier such as “nearby” or “near me” have doubled in the past year, according to Google Trends data from March. Eighty percent of those searches come from mobile devices. Search Engine Land

STUDY: Different Engagement for Different Types of Content on Facebook – Do different types of content on Facebook lead to different types of engagement? Social media news aggregator NewsWhip has the answer. SocialTimes

Twitter Brings Programmatic to Social With Amplify Update – The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage their campaigns in real time. ClickZ

Facebook Video Soars Past 4 Billion Daily Views – Showing no signs of slowing, daily video views on Facebook have jumped 1 billion since January. Marketing Land

Twitter Unveils Official Consulting Partners: IBM Is First Up – IBM has worked with Twitter as a strategic partner since October, and the relationship has helped the social-data purveyor recognize something important: Twitter needs more preferred consulting partners. Ad Age

Pinterest Unveils New ‘Action Buttons’ – The social networking site revealed the plan for its long-awaited revenue-generating feature. Inc.

The Majority of B2B Companies Are Using Incomplete Data – Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex. Direct Marketing News

Twitter Unveils New Audience Insights Dashboard – Twitter is looking to entice more advertisers to the platform with a new Audience Insights dashboard, covering a wide range of analytics options. Similar to Facebook insights, Audience Insights includes an overview of various demographics, interests and purchase behaviour data, enabling Twitter advertisers to dig deeper into their audience and better target their content – both through paid and non-paid means. Twitter

Facebook Accounted For 75% Of Social Ad Spending Globally In 2014 – The global social advertising market grew 41% to $15.3 billion in 2014; Facebook is maintaining dominance despite lack of presence in the giant China market. Marketing Land

STUDY: Interaction with Instagram Posts Trounces Facebook, Twitter – When it comes to interaction with posts, Instagram blows away parent company Facebook and Twitter, according to a recent study by social analytics provider Quintly. SocialTimes

Uber Partners With Foursquare to Combine Local Search and Transportation – Uber has formed yet another partnership, this time with local search recommendation app, Foursquare, that will give the car service an even greater advantage over competitors like Lyft and Curb. Search Engine Watch

Facebook Adds “Call Now” Click-to-Call Feature to Newsfeed Ads – Local advertisers now have a new tool for converting social network users to leads and sales, thanks to Facebook’s new ‘Call Now’ button for News Feed ads. Mobile users who tap the button call the business immediately. Social Media Today

Google Confirms “Buy” Button Is Coming To Search Ads – Google has just confirmed the report that it will enable “buy now” buttons on some mobile ads. Marketing Land”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Marketing Domination Media

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2015. | Online Marketing News: Buy Button Bonanza, Everyone’s Getting ‘Near Me’, Facebook Snags The Spend | http://www.toprankblog.com

The post Online Marketing News: Buy Button Bonanza, Everyone’s Getting ‘Near Me’, Facebook Snags The Spend appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Why Digital Marketing Podcasts Belong in Your Learning Routine

Marketers are always looking for new and efficient ways to learn. As a marketer, I’ve recently begun working podcasts into my ongoing learning routine. I’ll admit, I resisted for awhile (which was dumb). I think it’s because I have an aversion to books on tape/CD, which comes from being forced to listen to children’s books on repeat during annual family trips up and down the Oregon coast.

A realization hit me one day when I was reading entertainment “news” and taking a quiz to find out my spirit animal. I spend an exorbitant amount of time consuming a lot of content-light when I’m on the go, when I should be using that time to keep up to speed with what’s going on in my industry.

Do any of you feel the same way?

What Makes A Good Podcast?

For me, that answer is partially dependent on what setting I’m in while consuming the content. If I’m driving to work I enjoy listening to a podcast that offers quick tips and news highlights. However, If I’m walking my dog or sitting at my desk, I prefer listening to interviews or more in-depth analysis of marketing topics.

Ultimately though, the format is not as important as the foundation. A good podcast should have the same elements as any other form of content marketing and should answer the following questions:

What is it? Defining the topic that will be covered and the people involved. How does it help the listener? Provide valuable information that helps solve a marketing problem that you may have. What’s the next step? Encourage the reader to listen to more podcasts, implement the tips learned and then come back for more or visit other content marketing assets created by the podcaster.

Expert podcaster Jerod Morris believes that there are four elements that create a remarkable podcast:

Authenticity Usefulness Sustainability Profitability My (Current) Top 5 Favorite Digital Marketing Podcasts

Understanding what makes a good podcast is important because you can very easily begin going down the rabbit hole and spend an entire hour listening to information that gets you nowhere. Below are some of my favorite digital marketing podcasts:

This Old Marketing Podcast: Joe Pulizzi and Robert Rose have great banter and provide a healthy mix of content marketing smarts and lively discussions about the latest news. Marketing Smarts: MarketingProfs’ podcast features interviews with some of the top marketing experts in their fields. The in-depth interviews provide a real look at the subjects and their journey to success. The Sophisticated Marketer’s Podcast: Jason Miller of LinkedIn has only aired two episodes of his new podcast, but I’m already a fan. The way that Jason approaches interviewing his guests incorporates a lot of humor and natural conversation. Online Marketing Made Easy: Amy Porterfield is so easy to listen to. When she’s talking about social media, lead generation or content marketing, it feels like she’s speaking directly to me which makes it hard to tear myself away from listening. Unpodcast: Alison Kramer and Scott Stratten’s podcast is reminiscent of your favorite morning radio talk show, filled with humor, awkward tangents and oh yeah, marketing! Best & Worst Times for Listening to Podcasts

Unfortunately, I now want to listen to podcasts all the time. Through a series of trial and error, I was able to uncover some of the best and worst times to integrate podcasts into your routine:

Best Times for Listening to Podcasts

When you’re sitting in seemingly endless traffic: hook up your smartphone to your car stereo and you’re good to go. Hitting the pavement or the treadmill at the gym: catching up on Keeping up with the Kardashians can wait. Walking your pet: I’ve found that listening to a podcast while walking my Puggle is better than music. During your lunch hour: It’s finally nice out, so I’ve been enjoying spending some time taking a walk outside, listening to digital marketing podcasts and soaking up some sun.

Worst Times for Listening to Podcasts

While trying to write emails, marketing content or your name: podcasts and writing are not a good mix. When you’re in an important meeting: this one should be obvious right? When you’re reading a news article, book or pretty much anything: unfortunately you won’t retain much from either. What Are Your Go-To Podcasts?

We asked, and you answered! Thank you to the members of our online community that shared your favorite podcasts with us. Below are some of the responses:

Amber Jones: Oh yes, I love marketing podcasts! They let me “tune in” and learn something new while I continue to be productive. My faves are Why I Social (hosted by Christopher Barrows), iSocialTalks (hosted by Brian Fanzo), and the UnMarketing podcast (hosted by Scott Stratten and Alison Kramer)

Craig Johnson: Marketing Smarts and HBR Ideacast

Doug & Emily Allison: Home Business Profits with Ray Higdon!

If you didn’t have a chance to tune-in earlier, now is your time to share. What are your favorite digital marketing podcasts and what keeps you coming back?

Disclosure: LinkedIn is a TopRank Marketing client.

Image: Shutterstock

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2015. | Why Digital Marketing Podcasts Belong in Your Learning Routine | http://www.toprankblog.com

The post Why Digital Marketing Podcasts Belong in Your Learning Routine appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Pakistan Turns Desert Into a Sea of Solar Panels

ISLAMABAD- One of the world’s largest solar plants in Pakistan to provide clean, reliable and help reduce chronic power shortages in the country opened.

The plant, spread over 200 hectares of desert land in the southern Pakistani province of Punjab, which will generate 100 megawatts (MW) in its initial phase and more than 300 MW by the end of the year, according to government officials.

More than a third of Pakistan’s population has no access to electricity, and power shortages are a serious obstacle to economic growth.

Advertising

Inaugurating the plant, Nawaz Sharif, Prime Minister of Pakistan, said: “Since I am the prime minister, my only goal was to remove the darkness in Pakistan and make the lights back home.”

Mushahidullah Khan, Federal Minister for Climate Change, told the New Climate Network that the government is determined to make use of what he sees as a huge potential for solar energy in the country.

Energy crisis

He said: “The fight against energy crisis is the top priority of this government that we believe is essential for economic growth, reduce poverty, increase agricultural production and industrial water supply, solar energy reduce the country’s carbon footprint. ”

The plant – known as Quaid-e-Azam Solar Park – was built in less than a year by an electrical appliance Tebian Stock Company of China, at a cost of $ 131 million.

“Solar energy is particularly suitable
in remote areas
where it is difficult connectivity to the national network ”

China has forged closer economic ties with Pakistan as part of a plan to connect the Xinjiang region, in western China Pakistani port of Gwadar, on the Arabian Sea. The government in Islamabad said that China will invest more than 30 billion in solar projects and other Pakistan in the coming years.

At present, over 60% of the power in Pakistan is generated from oil and gas, and about 30% of hydropower.

Pakistan is considered one of the countries of the Asia-Pacific region the most vulnerable to climate change.

Irregular flow

In particular, the flow of water in the river Indo-on which millions depend on hydropower and irrigation of crops became increasingly erratic due to the variability of rainfall, melting of glaciers in the Himalayan region Western and impact of widespread deforestation.

Government officials say they are determined to go ahead with the projects more solar and wind energy across the country.

Asjad Imtiaz Ali, president of the Board of Alternative Energy Development in Pakistan, said that the development of solar and other renewable energies has been hampered in the past by the inconsistencies in government policy, and lack of understanding of clean energy.

“Solar power is especially suitable for remote areas where it is difficult connectivity to the national grid, as the Punjab, Balochistan and Sindh,” he said.

As part of the campaign for solar projects, the government recently announced the elimination of import duty on solar panels.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Top Digital Marketing Takeaways From Authority Rainmaker

What does it take to become an authority in your industry? How can we make better sense out of an integrated approach to digital marketing?

According to the presentations we saw at Authority Rainmaker 2015, it takes the passion to learn and pursue knowledge, the expertise that warrants credibility and respect of your peers and the time and effort to earn your place as an industry thought leader.

While only in it’s second year, Copyblogger’s Authority conference brought the passion and expertise that will no doubt result in achieving authority status among digital marketing events in the industry.

Alexis Hall, Lee Odden and I had the pleasure of representing TopRank Online Marketing for this informative and entertaining event, which took place at the beautiful Ellie Caulkins Opera House in downtown Denver Colorado. We met interesting people, created great blog and social content and learned lots of great digital marketing tips to share with our agency team.

Here are some of our favorite takeaways:

Buyers Hold the Power – Daniel Pink

Today’s buyers are extremely savvy. They have access to information and tools, that previously were only available to the sellers. Marketers have an enormous opportunity to begin serving these customers in a more meaningful way.

Find out how by reading The New Era of Sales and Content Marketing – Daniel Pink

Content Marketing Pros Follow Similar Paths to Success – Joe Pulizzi

Content marketing has exploded in popularity and for very good reason. Done right, it gets huge business results at a fraction of the cost of more conventional marketing tactics. Several trail-blazing businesses and thought leaders have been instrumental in driving the adoption of content marketing by not only proving the model, but in many cases defining it.

For companies who have yet to achieve content marketing greatness, make sure you’re on the right track by following Joe Pulizzi’s 6 Steps to Building a Massive Audience

Cleverness Doesn’t Pay When it Comes to Landing Pages – Sonia Simone

Clever titles may work great for BuzzFeed and Reddit content, but they can be confusing in the context of landing pages. The goal of any landing page isn’t to get a laugh, it’s to motivate action and confusion is the enemy of action.

Learn how to turn your landing page CRO up to 11 in Dr. Evil’s Guide to Landing Page Design and Optimization.

Search Engines Are Getting a Lot Smarter – Danny Sullivan

As powerful and revolutionary as search engines are, the past year has seen some truly game-changing upgrades at Google. From the Hummingbird algorithm update which moved Google ranking factors far beyond just keywords and links, to the Mobile Friendly update which is helping to usher in a new era of mobile friendly websites, search marketers have had plenty to keep them busy.

Learn more about the where search is now and likely to be going in: Danny Sullivan on the State of Search Marketing in 2015 

Craving More Authority Rainmaker Insights?

This eBook features additional insights and tweetable tips from the marketing experts that appeared at Authority Rainmaker 2015.

Complete List of Coverage From Authority Rainmaker 2015

Below are links to the presentations we covered at Authority Rainmaker:

Daniel Pink: The New Era of Sales and Content Marketing (Evan) Pamela Wilson: 3 Ways to Create a Lasting Customer Relationship Online (Alexis) Jerod Morris: How to Create a Remarkable Content Experience with Podcasting (Alexis) Sonia Simone: Dr. Evil’s Guide to Landing Page Design and Optimization (Evan) Sally Hogshead: Stand Out or Don’t Bother: Harnessing Your Fascination Advantage  (Alexis) Joe Pulizzi: Content Marketing: 6 Steps for Building a Massive Audience (Evan) Danny Sullivan: The State of Search Marketing in 2015 (Evan) Ann Handley: Good Content Vs. Good Enough Content: A Fight for Sore Eyes (Alexis)

Thank you to Brian Clark, Jessica Commins and the Copyblogger team for putting on a such a great event! I know most of the attendees would agree, this is a digital marketing event worth repeating and we’re looking forward to what’s in store for next year.

Whether you attended Authority in-person or vicariously through social shares and posts like this, what were your favorite takeaways from Authority Rainmaker?

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2015. | Top Digital Marketing Takeaways From Authority Rainmaker | http://www.toprankblog.com

The post Top Digital Marketing Takeaways From Authority Rainmaker appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

Dr. Evil’s Landing Page Optimization – Sonia Simone

Copyblogger’s Sonia Simone kicked off her Authority Rainmaker presentation with a question that has certainly been asked before.Is marketing evil? Unfortunately we’ve all come across misguided campaigns that seem intended to trick people rather than help them. But that’s not how it’s supposed to be.

“Like brushing your teeth before going out on a date, marketing is about putting a good face on what you have”, explains Sonia. You may be able to pull the wool over people’s eyes in the short term, but tricking your audience is a sure path to failure in the long run. Every brand’s reputation is pretty easy to research on the internet these days and people just aren’t dumb enough for a truly ‘evil’ strategy to work.

So, effective digital marketing is decidedly not ‘evil’, but can we learn something from evil people? According to Sonia, we certainly can. Drawing on some classic villains including Dr. Evil and the Joker, Sonia laid out how well-meaning digital marketers can benefit from adding just a little ‘evil’ to their landing pages.

Always Try to Shoot Fish from a Barrel

The best way to generate conversions from your landing pages is simply to make it easy for people to convert. Like a barrel, a well-constructed landing page puts visitors directly in the firing line of your offer and doesn’t include ‘leaks’ or distractions to divert them from converting.

To get more ‘fish’ into your barrel, it needs to be inviting to your audience. Make sure your landing pages (and by extension your whole website) look professional, are easy to use and load fast. Test your forms across all major devices and browsers, then test them again. Even better, ask your grandma to test them.

Also, your offering needs to be something that people actually want. As Sonia explained, if you’re trying to sell broccoli ice cream, it doesn’t matter how well you market it, because nobody wants that.

Social Proof is Scarily Effective

Just like nobody wants to miss a party that they know their friends will be attending, people are much more motivated to join a list, download an ebook or sign up for an offer if there is evidence that others like them have already taken the same action.

Smart marketers have been aware of the power of social proof for a long time and the really smart ones are incorporating it into their landing pages to help them convert better.

A few ways to take advantage of the evil power of social proof:

Endorsements from influential people in the industry Case studies Social share count widgets Facebook Like Boxes

 

Don’t Be Too Clever

Catchy clickbait headlines may work well for BuzzFeed, but they are notoriously poor performers on landing pages.

One of the fundamentals of high-converting landing page is clarity of messaging. While clever headlines may be attention grabbing, they are often confusing and confusion is the enemy of action.

In addition, confusing messaging can lower the perceived trust people have for your company, which is absolutely the last thing you want when potential business is on the line. Would you prefer to trust your health to a doctor who knew her craft, or one who could entertain you with jokes?

There’s a time and place for cleverness, but landing pages are rarely a good fit for either.

 

A Good Call to Action is Like Jedi Mind Control

When it comes to landing pages, your biggest competitor is inaction. Everyone’s attention is extremely limited, so make sure you aren’t wasting your audience’s time by being confusing or ambiguous with what they are supposed to do by including a good call to action.

Really killer calls to action have the following attributes:

Incredible clarity A clear benefit Builds trust Provide Multiple Paths to Your Evil Lair

Any evil genius with any credibility has at least a few routes to reach their lair. There’s the hallway with spikes that pop out, the ventilation shaft hidden behind a bush and of course the front door (with lasers or something…).

Each of these distinct paths to the inside of your lair appeals to a different kind of secret agent or commando. The cautious and pragmatic spy will likely prefer to take their time and slink in through the ventilation shaft, while the overpowered bruiser henchmen will crash their way through the front door.

Similarly, visitors to your landing pages are likely to respond to different paths to conversion. Varying degrees of experience with your brand, places in the sales cycle and personal values are a few factors that can cause people to respond better to different messages or formats.

Boiling it down, Sonia says there are two major categories which your visitors are likely to fall into:

Already sold – These are the people who know what they want, know you can deliver it and are ready to convert. Make sure you have a direct, frictionless, straight-to-the-point path to conversion for these visitors. Don’t waste their time. Need some convincing – There’s a reason these people made it to your landing page (perhaps a useful blog post, ebook, or webinar you created?), but they’re not quite sold yet. A softer call to action will likely work much better for these visitors to help convince them it’s worth it to become a customer. Make People Feel Safe

In order for evil geniuses to be successful, they must be able to build trust. In order for your landing pages to convert visitors into customers, you have to do the same.

According to Sonia, your audience’s single biggest fear is feeling stupid. Most people want to believe that your offering is everything you claim it is, but they can’t be sure until it’s too late. What if they buy your product and it doesn’t work? What if they join your email list and receive nothing but spam? What if they come to your webinar and you share incorrect or unhelpful information?

All of these unfortunate outcomes can make someone feel pretty stupid. Unfortunately, anyone who has used the internet for a while has probably been in at least one of these situations before, so they have built in wariness about it happening again. Therefore, in order to convert visitors to customers, you need to help them overcome the fear that you’ll make them feel stupid again.

In order to help your audience feel safe to do business with you, make sure your landing pages:

Project credibility Include visual indicators such as security badges and privacy policy links. List endorsements from trusted authorities. Include references to other clients you work with. Reverse the risk Offer a money back guarantee. Start with a free trial.

The objective of any strategic digital marketing campaign is to translate attention into action. A well made landing page can be scarily effective at doing just that. But, as the decidedly non-evil superhero Spiderman famously said, “with great power comes great responsibility”, so please make sure to use these evil landing page optimization tips for good.

Keep your eye here on Online Marketing Blog for coverage of Authority Rainmaker as well as on Instagram, Flickr, Pinterest and Twitter @TopRank.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2015. | Dr. Evil’s Landing Page Optimization – Sonia Simone | http://www.toprankblog.com

The post Dr. Evil’s Landing Page Optimization – Sonia Simone appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

The Art of Repurposing Content – 5 Creative Tips for Content Marketers

Many companies chasing the “brand publisher” approach to content are running out of steam and troubled by their inability to tie content to marketing ROI. The most recent B2B content marketing study from from CMI and MarketingProfs shows the biggest challenge with content marketing is measurement (51%) followed by not being able to produce engaging [...]

The post The Art of Repurposing Content – 5 Creative Tips for Content Marketers appeared first on Online Marketing Blog - TopRank®.

more...
No comment yet.
Scooped by ward Hudson
Scoop.it!

How to have more Sales to your Salon using Social Media?

We already understand that numerous of your clients are on social media platforms, so I’m not going to commit time jumping into the stats and numbers of how much time a person spends on Facebook daily. I'm nevertheless, shocked to find out that you'll find nevertheless a lot of hair stylists and hair salon owners who doubt the strength of social networks and each of the new clients it can have sitting in their chairs. This short article is for those of you who have either embraced social marketing, or have come towards the conclusion that you just have to quickly make moves to capitalize on it is enterprise prospective. Outdoors in the individual social media stats, it’s critical to understand that the odds of somebody performing enterprise with you increases by 51% if they study anything optimistic about you on Facebook, and they increase an amazing 68% if they read about it on Twitter.
more...
No comment yet.