Check out Sam's use of ScoopIt: he created all posts himself, rather than just "curating" other scoops. He creates a communication vehicle around the Urban Agriculture community:

http://www.scoop.it/t/plants-fungi-urban-agriculture

 

And check out David's use of ScoopIt: his topic is a way of informing his bosses at Inc. about topics they've hired him to work on: 

http://www.scoop.it/t/storytellers-and-service-providers-re-imagining-the-publisher-paradigm

 

SO --> What are some creative and novel ways YOU can come up with to use ScoopIt for storytelling?