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Rescooped by Genna Bennett-Burkhardt from social media marketing campaigns
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Social Media Campaigns and Emotional Appeal - OperationOffers Blog - The Companion Site to OperationOffers.com

Emotions in social media have been around for many years. Are you using emotions in your social media to the best of your abilities.


Via Pamela Carvell
Genna Bennett-Burkhardt's insight:

A very interesting article on how to incorporate emotional branding into social media. Studies have shown it can be a very influential way to engage with consumers, as emotional states are said to be highly effective when spread viral over the social internet, therefore changing the emotion of all those reached! a believe this find could be a blessing and a curse! @ashali

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Pamela Carvell's curator insight, March 27, 2014 2:23 AM
Interesting article
Rescooped by Genna Bennett-Burkhardt from Pervasive Entertainment Times
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Wonderful experiential 'film' marketing real world setup - of course this tweet is part of the campaign!

Wonderful experiential 'film' marketing real world setup - of course this tweet is part of the campaign! | Digital Marketing | Scoop.it
What if telekinesis was real? How would you react? Our hidden camera experiment captures the reactions of unsuspecting customers at a New York City coffee sh...

Via Gary Hayes
Genna Bennett-Burkhardt's insight:

A very clever way to use digital marketing as an amplifier for an experiential marketing campaign. Unknown to the customers, it was a promotion for the Carrie remake in 2013. This video went viral, however and did loose some of its message about the film along the way. BUT was still a clever idea, with a good strategy, but was not executed in a way that the promotional aspect was known. But was this a good or bad thing? Can't be sure! @ashali89 

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Gary Hayes's curator insight, October 7, 2013 7:10 PM

Quote "Customers at a cafe in New York City’s West Village were shocked to watch an angry young woman use her “telekinetic powers” to lift a man off the ground and cause other supernatural trouble in an elaborate staged prank. The stunt was made as a clever promotion for Carrie, the upcoming remake of 1976 horror flick of the same name. The movie opens in theaters on October 18th, 2013."

Rescooped by Genna Bennett-Burkhardt from Social Media, SEO, Mobile, Digital Marketing
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How to Repurpose Blog Content for Social Media

How to Repurpose Blog Content for Social Media | Digital Marketing | Scoop.it

Do you spend a lot of time writing blog posts and creating social media content? This article shows how to repurpose blog content for social media.


Via Kamal Bennani
Genna Bennett-Burkhardt's insight:

An interesting perspective of how to repurpose quality content on the web, and why it actually can be a good thing!  OF corse it must be quality content, but adapting it to suit your brands personality or image can make it more engaging for your audience. @ashali89

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Scooped by Genna Bennett-Burkhardt
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Why Smart Brands Are Leveraging User-Generated Content

Why Smart Brands Are Leveraging User-Generated Content | Digital Marketing | Scoop.it
Whether your brand is paying attention or not, the people who love your company are online creating content for you by sharing photos on Instagram or Twitter, using relevant hashtags on social media,…
Genna Bennett-Burkhardt's insight:

This article discusses 4 Reasons why customer created content is essential for increasing online presence and brand equity. From improved efficiency, having to spend less time creating content, to your customers feeling as though they are part of a community of people who also love the brand. Overall leveraging user generated content by using the transparency of an online media is a very easy effective for your brand!

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