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8 Studies Demonstrating the Power of Simplicity — PsyBlog

8 Studies Demonstrating the Power of Simplicity — PsyBlog | User Friendly | Scoop.it

Psychological research on cognitive fluency shows why easy to understand = more profitable, more pleasurable, more intelligent and safer. 

 

Like mathematicians searching for the shortest formula to describe a complex phenomenon, we should all be obsessed with simplicity, because in simplicity lies beauty and the human mind, as we've just seen, finds it difficult to resist.

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With beauty and brains, new MySpace seems too good to be true (review)

With beauty and brains, new MySpace seems too good to be true (review) | User Friendly | Scoop.it
Editor's Pick This is no redesign. It's a new product with a new purpose and a design meant to evoke emotion. And, if you have the patience to get used to a whole new experience, it's addicti...
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