"This study presents the results of the largest survey ever conducted in Europe and elsewhere about people’s behaviours, attitudes and regulatory preferences concerning data protection, privacy and electronic identity, both on the Internet and otherwise in their daily lives.


The report draws conclusions in direct relation to four key Digital Agenda areas: Authentication and Identification, e-Commerce, Social Networking Sites, and Medical Information as Personal Data.

The survey was conducted in the 27 Member States of the EU between the 25 November and 17 December 2010. 26,574 Europeans aged 15 and over resident in each EU Member States were interviewed. The methodology used is that of the Standard Eurobarometer.


On June 16, 2011, top-line results from the survey were published in the Special Eurobarometer 359 and announced through an European Commission press release.


The survey was a long time in the making, starting in 2008."