User Experience Research & User Centered Design (UCD)
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User Experience Research & User Centered Design (UCD)
UX /  DCU / HCI / usability / accesibility
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The A/B Testing Framework So Good It Got A Codename

The A/B Testing Framework So Good It Got A Codename | User Experience Research & User Centered Design (UCD) | Scoop.it
Traffic is worthless unless it converts. Luckily you don’t have to guess what works for increasing conversions.
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Marketing Persona vs UX Persona - GetResponse Blog

Marketing Persona vs UX Persona - GetResponse Blog | User Experience Research & User Centered Design (UCD) | Scoop.it
Learn how a marketing persona and a UX persona are used through a real-world example, so we can see the similarities and differences in detail.
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Most Common UX Design Methods and Techniques – UX Planet

Most Common UX Design Methods and Techniques – UX Planet | User Experience Research & User Centered Design (UCD) | Scoop.it
The list below contains most common methods and techniques used by UX Designers as they create great experiences for users. For each item on the list you’ll see additional links with some of the best…
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Facebook for Developers - Measure the Complete Customer Journey with Facebook Analytics

Facebook for Developers - Measure the Complete Customer Journey with Facebook Analytics | User Experience Research & User Centered Design (UCD) | Scoop.it
-People use multiple channels across different devices throughout their customer journey. Learn how Facebook Analytics can help you simplif
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The Top UX Design Trends for 2016 - Content Science Review

The Top UX Design Trends for 2016 - Content Science Review | User Experience Research & User Centered Design (UCD) | Scoop.it

UX Lead Joseph Dickerson of Microsoft shares his perspective on the top UX design trends for 2016.

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Startups Are Rebuilding The Healthcare User Experience - Forbes

Startups Are Rebuilding The Healthcare User Experience - Forbes | User Experience Research & User Centered Design (UCD) | Scoop.it
The big healthcare incumbents struggle to become consumer-centric: it is now top-of-mind, but they have a long way to go. Start-ups and entrepreneurs are filling the gap.
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The 5 pillars of interaction design - The Next Web

The 5 pillars of interaction design - The Next Web | User Experience Research & User Centered Design (UCD) | Scoop.it
The five key aspects of good interaction design and how to incorporate them into your website.
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Google Maps: ahora con asistente de carril para no equivocarse - Andro4all

Google Maps: ahora con asistente de carril para no equivocarse - Andro4all | User Experience Research & User Centered Design (UCD) | Scoop.it
Aunque existen alternativas como Here Maps de Nokia, lo cierto es que el que probablemente sea el más usado sea Google Maps ya que además de venir instalado por defecto cuenta con actualizaciones...
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DIY Service Design, the toolkit (euroIA 2014, Brussels)

In this euroIA workshop, you will learn the methods and techniques to create an optimal service experience for your customer. During the exercises, you will be…
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Breaking Web Design Conventions = Breaking the User Experience

Breaking Web Design Conventions = Breaking the User Experience | User Experience Research & User Centered Design (UCD) | Scoop.it
Bucknell University caused a stir with its unconventional responsive redesign, but at a high cost to usability, as shown in tests with students and parents.
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User Experience on Smashing Magazine

User Experience on Smashing Magazine | User Experience Research & User Centered Design (UCD) | Scoop.it
An overview of all articles tagged with "User Experience" on Smashing Magazine.
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How Users Read on the Web

Users don't read Web pages, they scan. Highlighting and concise writing improved measured usability 47-58%. Marketese imposed a cognitive burden on users and was disliked.
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Rescooped by Maria S. Lopez Oller from Web Analytics and Web Copy
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Parallax Scrolling Websites and SEO - A Collection of Solutions and Examples

Parallax Scrolling Websites and SEO - A Collection of Solutions and Examples | User Experience Research & User Centered Design (UCD) | Scoop.it
I have observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both techniques together.

Via Pedro Da Silva, paulo oliveira
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Five Models for Making Sense of Complex Systems – Christina Wodtke – Medium

Five Models for Making Sense of Complex Systems – Christina Wodtke – Medium | User Experience Research & User Centered Design (UCD) | Scoop.it
In one of the classes I teach at CCA, students were confused by mental models, conceptual models, concept maps, etc. I ended up drawing a taxonomy for models on the whiteboard, and it may help others…
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The Rise of Comparison Shopping on Mobile: Which-One's-Best Moments

The Rise of Comparison Shopping on Mobile: Which-One's-Best Moments | User Experience Research & User Centered Design (UCD) | Scoop.it
New research on how digital, especially mobile, affects comparison shopping and what retail marketers can do about it.
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Translating UX Goals into Analytics Measurement Plans

Focus on UX goals to drive analytics measurement plans, rather than tracking superficial metrics. Identify the design’s core goal to meaningfully measure it.
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5 ways to speed up your design with UI kits | UX | Creative Bloq

5 ways to speed up your design with UI kits | UX | Creative Bloq | User Experience Research & User Centered Design (UCD) | Scoop.it

Laura Busche of Creative Market explores the many ways UI kits can aid your design process.

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Six Simple Rules for Better Navigation UX

There are many rules for navigation UX; some of them complex and only used in very specific circumstances. Yet, there are some rules which will apply to nearly every situation.

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Thorntons vs. Hotel Chocolat: user experience comparison

Thorntons vs. Hotel Chocolat: user experience comparison | User Experience Research & User Centered Design (UCD) | Scoop.it
“Come with me, and you'll be, in a world of pure imagination...”
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Improving the multichannel customer experience

Improving the multichannel customer experience | User Experience Research & User Centered Design (UCD) | Scoop.it
Whether you realise it or not, your company is in the user experience business.
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UX Maturity Model: From Usable to Delightful

UX Maturity Model: From Usable to Delightful | User Experience Research & User Centered Design (UCD) | Scoop.it
User Experience Magazine - The Magazine of the User Experience Professionals Association
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Decision Making in the E-Commerce Shopping Cart: 4 Tips For Supporting Users

Decision Making in the E-Commerce Shopping Cart: 4 Tips For Supporting Users | User Experience Research & User Centered Design (UCD) | Scoop.it
Enable decision-making in the shopping cart by providing product detail, allowing access to product pages and letting users easily delete items.
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Transforming Customer Experience: From Moments to Journeys

Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand…
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An E-Commerce Study: Guidelines For Better Navigation And Categories - Smashing Magazine

An E-Commerce Study: Guidelines For Better Navigation And Categories - Smashing Magazine | User Experience Research & User Centered Design (UCD) | Scoop.it
Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it.
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The canvas library for visual thinking

The canvas library for visual thinking | User Experience Research & User Centered Design (UCD) | Scoop.it

Via Ana Cristina Pratas
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Dave Wood's curator insight, May 6, 2014 1:54 PM

These  business  model canvasses can be very effective tools in the context of coaching individuals, teams or large groups.  They cab be used in difeerent sizes varying from A4 right up to large wall charts (which is my preferred option)

Emeric Nectoux's curator insight, May 8, 2014 6:52 AM

A great library  of visual thinking canvas. 

Rowan Norrie's curator insight, May 21, 2014 6:34 AM

Good set of visual tools to use online or adapt for your own use.