Use of graphic design in everyday life
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Use of graphic design in everyday life
how it impacts our society in everyday life
Curated by Nina Corsale
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AIGA | What is graphic design?

AIGA | What is graphic design? | Use of graphic design in everyday life |
Suppose you want to announce or sell something, amuse or
persuade someone, explain a complicated system or demonstrate a
process. In other words, you have a message you want to
communicate. How do you “send” it?
Nina Corsale's comment, March 17, 2013 8:33 PM
The two ways designers communicate with the audience is by image- based design and type-based design. With images they transform a picture to display a message the client wants communicated. With typography, they use words to advertise but not in the way that writers use words.
Nina Corsale's comment, March 17, 2013 8:43 PM
The use of images can be very compelling tools in connecting to peoples moods and emotions. "People respond to images instinctively based on their personalities, associations, and previous experience. For example, you know that a chili pepper is hot, and this knowledge in combination with the image creates a visual pun." This is used with many image-based advertisements in the food and fashion industry.
Nina Corsale's comment, March 17, 2013 8:53 PM
In type-based design, the way the words look are as important as what they say. The design of the letters is very important to communicate a message effectively. Some examples are attracting attention to a poster, identifying a company on the side of a truck or package, or even the way the running words on a book are portrayed. "Designers are experts at presenting information in a visual form in print or on film, packaging, or signs."
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The Influence of Graphic Design in our world

The Influence of Graphic Design in our world | Use of graphic design in everyday life |
Imagine a society where there is no sign to direct people as they go on the streets, not even a printed handout, or every house you see is built just the same size the same colour, and the same sha...
Nina Corsale's comment, March 15, 2013 1:56 PM
It is difficult to imagine our world without street signs, printed handouts, or houses that all look the same. How would society function without the use of different car brands, shops, products and establishments? We would live in confusion and it would be very unpleasant.
Nina Corsale's comment, March 15, 2013 1:58 PM
"Another area where Graphic design has gain high prominence is the Digital Media which is a range of discipline grouped together; this includes Graphic design, art, sound production, sound media, film production, web publishing etc." These advancements help modern artists, writers, and publishers to work easily and efficiently.
Nina Corsale's comment, March 15, 2013 2:00 PM
A quote from this article states, "Graphic design is seen as water is to life, unavoidable and vital. It is meant to beautify and to solve the problems of communication, information, awareness, clarification of views whether abstract or philosophic and to pass future knowledge." It also helps to transfer information by branding logos used in all media productions.
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Adam Kipple- Graphic Designer


Nina Corsale's insight:

Nina Corsale <>Mar 13 (5 days ago) to adam    Hi, my name is Nina Corsale and I am a senior at Penn Trafford High School.Mrs.Haberberger gave me your e-mail address a while back and I was wondering if you are willing to answer a couple of questions about the graphic design and advertising industry for my senior research project?If you would please reply to my e-mail and let me know if this would be okay.Thanks,Nina    Adam Kipple via Mar 14 (4 days ago) to me    No problem. Let me know what you need me to do.

Adam J. Kipple   Nina Corsale <>Mar 16 (2 days ago) to Adam    Here are my questions. You don't have to answer all of them, just the ones you think you can answer the best!  Nina 1. What do you do on an average day of work?
2. How has technological advances changed the industry? 3. What advice do you have about future students going into this field? 4. Do you have any suggestions about students searching for a job in this field? 5. What sort of environment can you expect to be working in if  you do choose this career path? 6. How do you see graphic design evolving in the future? 7. In what ways do advertisers and designers target their audiences? 8. In what ways has false advertising influenced society? 9. How do companies use false advertising to make their product appealing? 10. What do you have to say about your overall experience in the designing field?

Tami Yaklich's comment, March 25, 2013 9:48 PM
Interview results???
Tami Yaklich's comment, March 25, 2013 9:48 PM
Interview results???
Tami Yaklich's comment, March 25, 2013 10:10 PM
I got your email with the answers to your interview questions
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The Value of Graphic Design In Everyday Life

We live in a world of technology and with that technology has come a lifestyle that has been surrounded by graphic designs.  Life on the web is all about the
Nina Corsale's comment, March 16, 2013 10:27 AM
The use of graphic design is not limited to the web. In books we read, the simple pictures and covers which help create the story are all graphically designed. It is also used in movies and t.v shows, and even the most simple design on a newspaper. Essentially anything that is used to catch the consumers eye.
Nina Corsale's comment, March 17, 2013 9:03 PM
It would be hard to imagine a commercial with just voices telling about the product and no visual aspect to it. Chances are it would not be a very big seller. Without the red and white design on Coca Cola, or the trademark swoosh for Nike, the consumers would not feel connected to the product by the way it looks. There is a power behind graphic design to make people feel moved by a certain product.
Nina Corsale's comment, March 18, 2013 11:45 AM
"The work of graphic designers is used everywhere. From the simplest of road signs to the ATM’s at banks they all have some sort of graphic to get your attention. We use graphic design to teach our kids in schools. Graphics are one of the earliest teaching tools used for kids with shapes and colors being portrayed in school books all over the world"