Usability, AB + MVTesting, CRO
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Usability, AB + MVTesting, CRO
News about Usability, A/B and MV testing, and Conversion Rate Optimization
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Flat UI Elements Attract Less Attention and Cause Uncertainty #usability #eyetracking #nngroup

Flat UI Elements Attract Less Attention and Cause Uncertainty #usability #eyetracking #nngroup | Usability, AB + MVTesting, CRO | Scoop.it
In an eyetracking experiment comparing different clickability clues, weak and flat signifiers required more user effort than strong ones.
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Your frequently asked conversion optimization questions, answered! - WiderFunnel Blog

Your frequently asked conversion optimization questions, answered! - WiderFunnel Blog | Usability, AB + MVTesting, CRO | Scoop.it
Get answers to 29 of the most common conversion optimization questions we hear at events. Is yours on the list? If not, ask it in the comments!
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13 Persuasion Techniques to Convince Ecommerce Visitors to Buy More – Shopify

13 Persuasion Techniques to Convince Ecommerce Visitors to Buy More – Shopify | Usability, AB + MVTesting, CRO | Scoop.it
Use psychology to persuade your visitors to buy. Here are 13 persuasion techniques for ecommerce. Find out what they are, why they work and how to use them.
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Product Page UX: All Products Need at Least One 'In Scale' Image (28% Get It Wrong)

Product Page UX: All Products Need at Least One 'In Scale' Image (28% Get It Wrong) | Usability, AB + MVTesting, CRO | Scoop.it
42% of users will try to grasp the size of a product by looking at its product images — yet this is almost impossible without
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Usability from NNGroup - Seamlessness in the Omnichannel User Experience

Usability from NNGroup - Seamlessness in the Omnichannel User Experience | Usability, AB + MVTesting, CRO | Scoop.it
Companies must support painless transitions across channels in order to create a usable omnichannel experience.
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Flat-Design Best Practices

Flat-Design Best Practices | Usability, AB + MVTesting, CRO | Scoop.it
Avoid the negative side effects of flat design by clearly differentiating between clickable and unclickable elements.
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The Psychological Triggers Cheat Sheet #gpecsummit

The Psychological Triggers Cheat Sheet #gpecsummit | Usability, AB + MVTesting, CRO | Scoop.it
Use this FREE psychological triggers cheat sheet and worksheet to optimize your landing pages, sales pages, pricing pages and any online asset you have.
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How to Design the Perfect Checkout Page | Inspirationfeed

How to Design the Perfect Checkout Page | Inspirationfeed | Usability, AB + MVTesting, CRO | Scoop.it
A checkout page is a webpage specifically used by online businesses. This is where shoppers are redirected during the checkout process. If you have bought
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Empathic Design: Mapping Your Brain, Brand, and Data

Empathic Design: Mapping Your Brain, Brand, and Data | Usability, AB + MVTesting, CRO | Scoop.it
What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good be
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The Impact of Tone of Voice on Users

Tone of voice in web content impacts user perceptions of brand friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best.
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Mobile conversion rates remain low for e-commerce

Mobile conversion rates remain low for e-commerce | Usability, AB + MVTesting, CRO | Scoop.it
This story was delivered to B
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How to Get Attention in a World that Suffers from Attention-Deficit Disorder

How to Get Attention in a World that Suffers from Attention-Deficit Disorder | Usability, AB + MVTesting, CRO | Scoop.it
The world is suffering from a chronic case of attention-deficit disorder. Everybody is screaming for attention, but very few get it. In order to make a sal
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20 Reasons Why Most Experiment Programs Are Setup for Failure - Martijn Scheijbeler

20 Reasons Why Most Experiment Programs Are Setup for Failure - Martijn Scheijbeler | Usability, AB + MVTesting, CRO | Scoop.it
Over the course of the last few years I worked on over 200+ experiments, from a simple change to a Call To Action (CTA) up to complete design overhauls and full feature integrations into products. So far it taught me a lot about how to set up an experiment program and what you can mess … Continue reading 20 Reasons Why Most Experiment Programs Are Setup for Failure →
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18 Top A/B Testing Tools Reviewed by CRO Experts

18 Top A/B Testing Tools Reviewed by CRO Experts | Usability, AB + MVTesting, CRO | Scoop.it
At this point in time, the field is flooded with solutions. Finding a proper A/B testing tool isn’t the problem anymore. Now, the problem is choosing the r
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The Hard Truth About A/B Testing I Had to Swallow - By Dennis van der Heijden, CEO of Convert.com

The Hard Truth About A/B Testing I Had to Swallow - By Dennis van der Heijden, CEO of Convert.com | Usability, AB + MVTesting, CRO | Scoop.it
We lied to you. For years, we, as providers of an A/B testing tool, told you it was easy.
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12 features to make your ecommerce product pages come alive | WhatUsersDo

12 features to make your ecommerce product pages come alive | WhatUsersDo | Usability, AB + MVTesting, CRO | Scoop.it
Bringing products to life on a 2D screen has been a difficult issue for ecommerce. How do you translate the physical interaction between person and product to the online world?
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The great big list of landing page tests to try

The great big list of landing page tests to try | Usability, AB + MVTesting, CRO | Scoop.it
Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in!
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7 Navigational Implementations that Make Kohl's Best-in-Class

7 Navigational Implementations that Make Kohl's Best-in-Class | Usability, AB + MVTesting, CRO | Scoop.it
After benchmarking the Homepage & Category UX performance at 50 top e-commerce sites, Kohls.com stands out as performing exceptionally well – succeeding at 7 navigational implementations that most other sites get wrong. Learn why in this case study.
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9 studies for landing pages that work

9 studies for landing pages that work | Usability, AB + MVTesting, CRO | Scoop.it
The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data to develop an effective landing page.
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The Average Checkout Flow Has 14.88 Form Fields – Twice as Many as Necessary

The Average Checkout Flow Has 14.88 Form Fields – Twice as Many as Necessary | Usability, AB + MVTesting, CRO | Scoop.it
Our latest usability research reveals that 27% of users have abandoned an order due to a "too complicated checkout flow" – yet we also find that most sites can reduce the number of form fields by 20-60%.
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6 Signup Page Design Practices for Frictionless Forms

6 Signup Page Design Practices for Frictionless Forms | Usability, AB + MVTesting, CRO | Scoop.it
How well is your signup page doing? Learn the top 6 signup page design techniques to maximize new users and increase conversion rates.
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How to Maximize Sales from Abandoned Carts with Cart Regeneration

How to Maximize Sales from Abandoned Carts with Cart Regeneration | Usability, AB + MVTesting, CRO | Scoop.it
Cart regeneration is the perfect complement to cart abandonment emails. Here's how to design better cart regeneration emails and increase conversions.
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Mobile First Is NOT Mobile Only

Mobile-navigation patterns make navigation unusable on the desktop and decrease its use. Porting an unchanged UI to a different platform hurts UX.
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Hamburger Menus and Hidden Navigation Hurt UX Metrics

Discoverability is cut almost in half by hiding a website’s main navigation. Task time is longer and perceived task difficulty increases.
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