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Webinar on April 24: How brands must avoid message fatigue across email, SMS and push - Mobile Marketer - Messaging

Webinar on April 24: How brands must avoid message fatigue across email, SMS and push - Mobile Marketer - Messaging | US short codes | Scoop.it
BIA/Kelsey analyst Michael Boland will lead a discussion on how brands must avoid creating message fatigue with the numerous emails, texts and push alerts overwhelming consumers. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Thursday, April 24.
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Dannon drives shelf engagement via Lego Movie-themed SMS sweepstakes - Mobile Marketer - Messaging

Dannon drives shelf engagement via Lego Movie-themed SMS sweepstakes - Mobile Marketer - Messaging | US short codes | Scoop.it
Mobile Ecosystems Development's insight:

sweeps...block and tackle

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Text-to-give upheaval threatens to rewrite mobile fundraising - Mobile Commerce Daily -

Text-to-give upheaval threatens to rewrite mobile fundraising - Mobile Commerce Daily - | US short codes | Scoop.it
Mobile Ecosystems Development's insight:

Love what Razmobile is doing.

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H&M fires up in-store experience to bolster SMS, email databases - Messaging - Mobile Commerce Daily

H&M fires up in-store experience to bolster SMS, email databases - Messaging - Mobile Commerce Daily | US short codes | Scoop.it
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Best Buy energizes SMS with push alert for Black Friday success - Messaging - Mobile Commerce Daily

Best Buy energizes SMS with push alert for Black Friday success - Messaging - Mobile Commerce Daily | US short codes | Scoop.it
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Free one-year program for type 2 diabetics to leverage text messaging

Free one-year program for type 2 diabetics to leverage text messaging | US short codes | Scoop.it
The American Diabetes Association (ADA) is offering a free 12-month mHealth program to support individuals diagnosed with type 2 diabetes, according to an announcement. Called Living With Type 2...
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TCPA petition filed with FCC to support mobile messaging - Mobile Commerce Daily - Columns

TCPA petition filed with FCC to support mobile messaging - Mobile Commerce Daily - Columns | US short codes | Scoop.it
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MediaPost Publications Texting in the Soup of Mobile Commerce 09/30/2013

MediaPost Publications Texting in the Soup of Mobile Commerce 09/30/2013 | US short codes | Scoop.it
Texting in the Soup of Mobile Commerce - 09/30/2013
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Frito-Lay’s Tostitos taps SMS for NFL promotion reminders - Mobile Marketer - Messaging

Frito-Lay’s Tostitos taps SMS for NFL promotion reminders - Mobile Marketer - Messaging | US short codes | Scoop.it
Frito-Lay’s Tostitos is teaming up with the National Football League this football season for a themed promotion that uses SMS to keep consumers continuously involved.
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Twitter launches emergency SMS service - Telecoms.com

Twitter launches emergency SMS service - Telecoms.com | US short codes | Scoop.it
Telecoms.com Twitter launches emergency SMS service Telecoms.com Microblogging site Twitter has launched a feature to help its users receive important and accurate information from credible organisations during emergencies, natural disasters and...
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Belk campaign pulls 13.1pc of sweepstakes registrants into SMS opt-in - Mobile Commerce Daily - Multichannel retail support

Belk campaign pulls 13.1pc of sweepstakes registrants into SMS opt-in - Mobile Commerce Daily - Multichannel retail support | US short codes | Scoop.it
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Leaked GTA V Torrents Loaded With Sneaky, Costly Malware

Leaked GTA V Torrents Loaded With Sneaky, Costly Malware | US short codes | Scoop.it
If you're downloading one of the "leaked" Grand Theft Auto V torrents, then you might be getting a lot more than you planned.
Mobile Ecosystems Development's insight:
Beware of short codes. Is that the message?
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Dunkin’ Donuts enlists SMS, multichannel promotion to caffeinate mobile strategy - Marketing - Mobile Commerce Daily

Dunkin’ Donuts enlists SMS, multichannel promotion to caffeinate mobile strategy - Marketing - Mobile Commerce Daily | US short codes | Scoop.it
SMS, donuts, and football
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Chipotle boosts SMS database to debut original video series - Messaging- Mobile Marketer

Chipotle boosts SMS database to debut original video series - Messaging- Mobile Marketer | US short codes | Scoop.it
Mobile Ecosystems Development's insight:

another sweep

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Belk triggers social, SMS engagement with photo-sharing sweepstakes - Multichannel retail support - Mobile Commerce Daily

Belk triggers social, SMS engagement with photo-sharing sweepstakes - Multichannel retail support - Mobile Commerce Daily | US short codes | Scoop.it
Mobile Ecosystems Development's insight:

220,000. Not too shabby. #usshortcodes

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Parents see value of text messages in supporting healthy child behaviors

Parents see value of text messages in supporting healthy child behaviors | US short codes | Scoop.it
Text messaging is a promising medium for supporting pediatric obesity-related behavior change and parent perspectives could assist in the design of text-based interventions, finds a study in the...
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AT&T, Sprint, T-Mobile agree to stop billing for premium SMS messages

AT&T, Sprint, T-Mobile agree to stop billing for premium SMS messages | US short codes | Scoop.it
AT&T Mobility, Sprint and T-Mobile US entered into an agreement with 45 states to stop billing customers for premium SMS messages they receive. Verizon Wireless is not part of the settlement but said that it too will discontinue the practice.
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UNICEF raises $18K via SMS for Philippines typhoon relief - Mobile Commerce Daily - Messaging

UNICEF raises $18K via SMS for Philippines typhoon relief - Mobile Commerce Daily - Messaging | US short codes | Scoop.it
Mobile Ecosystems Development's insight:

frictionless giving.

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Gilt exec: Push notifications beat SMS for native experience - Mobile Commerce Daily - Messaging

Gilt exec: Push notifications beat SMS for native experience - Mobile Commerce Daily - Messaging | US short codes | Scoop.it
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MMS Could Be the Next Big Mobile Marketing Channel

MMS Could Be the Next Big Mobile Marketing Channel | US short codes | Scoop.it
"Mobile advertising" usually conjures up images of banner ads or maybe native advertising, but a few firms think the future is in MMS.
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Dairy Queen Franchises Succeeding with SMS Marketing  | Mobile Marketing Watch

Dairy Queen Franchises Succeeding with SMS Marketing  | Mobile Marketing Watch | US short codes | Scoop.it
Mobile Ecosystems Development's insight:
How does an SMS provider make money from less than 1,500 subscribers? This may be success for DQ, but for VIPTextDeals?
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Courthouse News Service

Mobile Ecosystems Development's insight:

Where is a trust buster when you need one?

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British Consumers Warmly Embracing SMS Marketing | Mobile Marketing Watch

British Consumers Warmly Embracing SMS Marketing | Mobile Marketing Watch | US short codes | Scoop.it
"Warmly embrace." Seriously!?!
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Boston public schools leverage SMS to combat bullying - Mobile Marketer - Messaging

Boston public schools leverage SMS to combat bullying - Mobile Marketer - Messaging | US short codes | Scoop.it
Public schools in Boston have launched a two-way texting service that seeks to prevent bullying by giving students a confidential way to communicate with school officials.
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