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Integrate Marketing by Developing a Designer's Eye | WVU IMC ...

Integrate Marketing by Developing a Designer's Eye | WVU IMC ... | Up, Up, and Away! | Scoop.it
The student blog is written by current WVU IMC students and details their IMC graduate experience ... for marketers to develop their design eye when implementing creative strategy. CREATIVE STRATEGY PRINCIPLES ...

Via Lauren-Elsa Grigor, Deveshnee Moodley, Vivien Dohyun Jung
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Delzin Balsara's comment, May 9, 2013 4:35 AM
This article was very useful in my opinion. Design is very important when it comes to marketing as this is what attracts customers when purchasing any product. Creative strategy, whether it be in past or present it displays the message that the marketers are trying to express. Strategy in IMC is very important as an objective is set and creativity makes it happen.
Vivien Dohyun Jung's comment, May 9, 2013 8:25 AM
This article helped me understand the minds and purposes of designers when designing an advertisement. I think targeting prospects doesn't only mean analysing their consumer behaviours and demographic information but also targeting their psychological aspects by using various designing/artistic techniques such as use of retouching, white space, typography, colours etc. This article made me realise the role of designers and understanding their eyes are very important to learn and important effective IMC strategies.
lorren's comment, May 9, 2013 10:50 AM
this article is very important to adressing issues of mishaps between the big idea & various communication mediums.if the big idea is intergrated in the hierachy of the design process,this clearly spells ou the message.The art of creativity is not to be underestimated beacuse great design & layout determine whether a potential customer mihgt even look at your communication eg a brochure or card.
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Emmy Award-winning composer, WVU grad Jay Chattaway donates 'Star Trek' music collection to alma mater

Emmy Award-winning composer, WVU grad Jay Chattaway donates 'Star Trek' music collection to alma mater | Up, Up, and Away! | Scoop.it
West Virginia University alumnus Jay Chattaway composed music for the Star Trek universe for nearly 20 years. Now, as part of a new enterprise, he has presented his entire Star Trek music collection to the WVU School of Music.

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Integrated marketing communications: Which tactics are right for your business/industry? | Flint Group

Integrated marketing communications: Which tactics are right for your business/industry? | Flint Group | Up, Up, and Away! | Scoop.it

Integrated marketing communications is the all the buzz these days. But which marketing tactics are best for your specific business or industry?

 

We’ve taken a look at five key industries to identify marketing trends and opportunities your business can use for its integrated marketing communications plan.

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Jordy Jamieson's curator insight, March 17, 2014 1:47 AM

Which marketing tactics best suit your business?

 

A look into how different marketing techniques are useful in different businesses.

Bell's curator insight, September 27, 2014 12:10 PM

under the marketing umbrella, there should be tactics, small steps that lead to the big umbrella goal. which tactics most suitable for a business? 

Shoko Aikawa's curator insight, October 3, 2014 1:25 AM

yes! I believe that digital ad spending will increase year by year as many people are with technologies such as mobile phone and computer. This is good research and findings are quite useful!!

Rescooped by Henry Vinson from Writing & Creative Ideas are essentials!
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Part motorcycle and part gyrocopter, the Pal-V One...

Part motorcycle and part gyrocopter, the Pal-V One... | Up, Up, and Away! | Scoop.it
Part motorcycle and part gyrocopter, the Pal-V One will carry a hefty price tag of $395,000—as much as a Lamborghini Aventador.

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Pilot error blamed for fatal gyrocopter crash - New Zealand Herald

Pilot error blamed for fatal gyrocopter crash - New Zealand Herald | Up, Up, and Away! | Scoop.it
Pilot error blamed for fatal gyrocopter crash
New Zealand Herald
An instructor and his student died when a gyrocopter they were flying in lost control and nose dived into a South Taranaki paddock, an inquest has heard.

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Rescooped by Henry Vinson from Writing & Creative Ideas are essentials!
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Part motorcycle and part gyrocopter, the Pal-V One...

Part motorcycle and part gyrocopter, the Pal-V One... | Up, Up, and Away! | Scoop.it
Part motorcycle and part gyrocopter, the Pal-V One will carry a hefty price tag of $395,000—as much as a Lamborghini Aventador.

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Sharni Vinson - topless on a beach in Hawaii

Sharni Vinson - topless on a beach in Hawaii | Up, Up, and Away! | Scoop.it

http://icelev.com/2014/09/sharni-vinson-topless-beach-hawaii/ - Icelev.com, true paradise on Earth


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Virgin America Flight Bound For LAX Makes Emergency Landing In Omaha - CBS Los Angeles

Virgin America Flight Bound For LAX Makes Emergency Landing In Omaha - CBS Los Angeles | Up, Up, and Away! | Scoop.it

LOS ANGELES (CBSLA.com) — A Virgin America flight bound to Los Angeles from Boston was diverted Monday morning after a passenger became agitated and had to be subdued.

The passenger, who was not identified, apparently lunged for the emergency exit at one point, forcing the crew to divert the plane to Omaha, CBS2/KCAL9’s Randy Paige reported. The passenger was wearing a hospital bracelet and apparently was having mental problems.

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Rescooped by Henry Vinson from flygcforum.com ✈ Everything Aviation ✈ Flight Training, Aviation Products, Travel and Leisure Services ✈
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flygcforum.com - Helicopter's and Gunships

flygcforum.com - Helicopter's and Gunships | Up, Up, and Away! | Scoop.it

 

Multirole attack helicopters, with their superiority over land-based armour and tanks, have grown in prominence.


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flygc's curator insight, September 24, 2014 3:55 PM

As gunships have played a crucial role in operations in conflict zones including Afghanistan, Iraq and Libya, we profile the top attack helicopters currently used across the world.


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10 meals every visitor to Cambodia should try

10 meals every visitor to Cambodia should try | Up, Up, and Away! | Scoop.it

Khmer cuisine has long been overshadowed by its Thai and Vietnamese cousins. But times (and menus) change


Via All Points East
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All Points East's curator insight, September 11, 2013 5:38 AM

Great article on some favourite Khmer dishes to try

Jared Medeiros's curator insight, April 28, 2015 5:35 PM

Its always interesting to see cuisine from other parts of the world.  It seems like fish and meat are staples in Cmbodia as well, although they are prepared very differnt than other parts of the world.  Insects seem to be popular on the menu here as well.  If I were to travel to this part of the world, I am not sure I would have much of an appetite after viewing some of these "specials".

Rescooped by Henry Vinson from Luxury Life Styles
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Fly Q | Robinson R44 Raven II | Helicopter for sale Bargin of the Week $,125,000

Fly Q | Robinson R44 Raven II | Helicopter for sale Bargin of the Week $,125,000 | Up, Up, and Away! | Scoop.it
Fly-Q - aviation made simple - helicopter and airplane rental, used Robinson, Eurocopter, Agusta Bell helicopters, R44, Clipper, Astro, Raven and R22 Beta for sale, lessons, training, advice, sales and restoration...

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Rescooped by Henry Vinson from IMC: Creative Strategy and Tactics & Media Plannning and Strategy
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Integrate Marketing by Developing a Designer's Eye | WVU IMC ...

Integrate Marketing by Developing a Designer's Eye | WVU IMC ... | Up, Up, and Away! | Scoop.it
The student blog is written by current WVU IMC students and details their IMC graduate experience ... for marketers to develop their design eye when implementing creative strategy. CREATIVE STRATEGY PRINCIPLES ...

Via Lauren-Elsa Grigor, Deveshnee Moodley
more...
Delzin Balsara's comment, May 9, 2013 4:35 AM
This article was very useful in my opinion. Design is very important when it comes to marketing as this is what attracts customers when purchasing any product. Creative strategy, whether it be in past or present it displays the message that the marketers are trying to express. Strategy in IMC is very important as an objective is set and creativity makes it happen.
Vivien Dohyun Jung's comment, May 9, 2013 8:25 AM
This article helped me understand the minds and purposes of designers when designing an advertisement. I think targeting prospects doesn't only mean analysing their consumer behaviours and demographic information but also targeting their psychological aspects by using various designing/artistic techniques such as use of retouching, white space, typography, colours etc. This article made me realise the role of designers and understanding their eyes are very important to learn and important effective IMC strategies.
lorren's comment, May 9, 2013 10:50 AM
this article is very important to adressing issues of mishaps between the big idea & various communication mediums.if the big idea is intergrated in the hierachy of the design process,this clearly spells ou the message.The art of creativity is not to be underestimated beacuse great design & layout determine whether a potential customer mihgt even look at your communication eg a brochure or card.
Rescooped by Henry Vinson from #whatif... we redefined health?
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Role of IMC in the New Healthcare System

This presentation was presented as part of the Integrate 2011 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presented by Bryan Bennett - http://imc.wvu.edu/about/faculty/bryan_bennett Session…...

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Rescooped by Henry Vinson from Web site & Social Media Marketing
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7 Rules of Integrated Marketing Communications

7 Rules of Integrated Marketing Communications | Up, Up, and Away! | Scoop.it
Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....

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Patience's curator insight, October 1, 2014 10:41 PM

The 7 rules are quite important for building a good brand awareness. 

Patience's curator insight, October 2, 2014 9:13 PM

these rules are very important to manage IMC program.

Patience's curator insight, October 2, 2014 9:15 PM

These rules are very important to manage IMC program.

Rescooped by Henry Vinson from flygcforum.com ✈ Everything Aviation ✈ Flight Training, Aviation Products, Travel and Leisure Services ✈
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flygcforum.com - FAA Instrument, IFR Pilot Training

flygcforum.com - FAA Instrument, IFR Pilot Training | Up, Up, and Away! | Scoop.it

San Diego Flight Instructor Garry Wing, of Fly The Wing Flight Training, introduces Basic Attitude Instrument Flying.


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flygc's curator insight, September 20, 2014 4:41 PM

You'll need at least 3-hours "hood time" in your Private Pilot training, and at least 40-hours actual or simulated instrument instruction for your Instrument rating, but the tips in this short video will help you jump-start your scan/cross-check, interpretation and airplane control skills.


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Risky business - the Hafner Rotachute

Risky business - the Hafner Rotachute | Up, Up, and Away! | Scoop.it
Rotary-winged craft come in lots of shapes and sizes, from compound helicopters to home-built gyrocopters. The Museum of Army Flying at Middle Wallop in Hampshire has a wide selection, especially s...

Via Ross Sharp
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Rescooped by Henry Vinson from FizX Entertainment
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Helicycle - Flying Motorcycle

Helicycle - Flying Motorcycle | Up, Up, and Away! | Scoop.it
Pinterest This flying motorcycle is a hybrid car and gyrocopter with seating capacity of two persons. The motorcycle is road and air legal; however, you will need a Sports Pilot Certificate to fly it. It’s been two years since the Pal-V made its maiden flight and now it available in market for a price tag …

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Rescooped by Henry Vinson from Light Aviation News
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Gyrocopter crash-lands in Cape Town

Gyrocopter crash-lands in Cape Town | Up, Up, and Away! | Scoop.it
Independent Online
Gyrocopter crash-lands in Cape Town
Independent Online
Cape Town - A man aboard a gyrocopter suffered minor injuries when it crashed at the Fisantekraal Airfield near Durbanville.

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Rescooped by Henry Vinson from Littlebytesnews Current Events
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Iran builds life-size replica of U.S. Nimitz-class aircraft carrier

Iran builds life-size replica of U.S. Nimitz-class aircraft carrier | Up, Up, and Away! | Scoop.it
Construction on the crude model, described by U.S. officials as a glorified barge, appears to be in full swing at a ship yard near Bandar Abbas, as shown in newly released commercial satellite images.

 

Iran is in the process of building a mock-up of an American Nimitz-class aircraft carrier with the possible goal of blowing it up as a publicity stunt. 

Construction on the crude model appears to be in full swing at a shipyard near Bandar Abbas, as shown in newly released commercial satellite images.

'They got this barge and threw some wood on top of it to make it look like the USS Nimitz. That's all we know for sure,' a U.S. defense official told AFP.

Officials in the Obama administration believe that the faux carrier might be used for propaganda value, but they are not sure at this time what Teheran is hoping to accomplish with this project. 

The wooden, non-operational aircraft carrier made to look like a Nimitz-class nuclear-powered American vessel was first spotted on the Persian Gulf last summer, the New York Times reported.  

Besides having the shape of the 1,100-foot-long carriers, such as USS Abraham Lincoln and USS Carl Vinson, the shipbuilders also replicated the distinctive white markings on the bow.

A satellite flying over Gachin shipyard also photographed a fake plane parked on the deck of the equally fake carrier.

But officials are not overly concerned with the boxy, too-short replica, saying that unlike the real thing, Iran's glorified barge is not operational or propelled by nuclear power.

  


Via littlebytesnews
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littlebytesnews's curator insight, March 22, 2014 7:02 PM

Highlights:

Mock-up model complete with white markings like on the original is being built at a shipyard near Bandar Abbas on Persian Gulf 
Commercial satellite first caught glimpse of the barge last summer Fake vessel is shorter than 1,100-foot-long U.S. carriers and is not equipped with nuclear-powered propulsion system



Read more: http://www.dailymail.co.uk/news/article-2586771/Iran-builds-life-size-replica-nuclear-powered-U-S-Nimitz-class-aircraft-carrier-blown-up.html#ixzz2wjewaCqH  ;

 

And these are the people Obama wants to negotiate with?

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Identifying Critical Knowledge Starts with Good Collaboration

Identifying Critical Knowledge Starts with Good Collaboration | Up, Up, and Away! | Scoop.it

Dr. Dan:  APQC's recent interview with Jack Vinson.  But this interview is really more about understanding what goes wrong with a lot of Knowledge Management within organizations.

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Jefferson Airplane- Go Ask Alice - YouTube

Jefferson Airplane- Go Ask Alice with lyrics I do not claim to own this video! I made it for entertainment purposes only
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The Borghese Gallery - Rome

The Borghese Gallery in Rome is one work of art contains many others; it is a treasure trove that was commissioned by Scipione Borghese during the 17th Century.
Scipione was a sort of talent scout during his day; it was he who offered enhanced fame and opportunity to both Caravaggio and Gian Lorenzo Bernini. 
The Villa in which the Gallery is housed hosts the largest collection of Caravaggios in the world, along with a great number of Bernini's masterpieces, from Aeneas and Anchises and the Rape of Proserpina to his sculpture of David and of Apollo and Daphne, among several others. 
We also find here one of the most famous Canova statues in the world, the magnificent portrait of Paolina Borghese (Paolina Bonaparte).


Via Mariano Pallottini
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BrandYourself

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Shoulder Season

Shoulder Season | Up, Up, and Away! | Scoop.it
Imagine... traveling to Europe when the crowds are thin, the weather is pleasant, and the costs are slashed. Don't think it exists? It does. Europe's shoulder seasons are ideal times to plan international travel.
Henry Vinson's insight:

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