jessi baker - Brand Storytelling: Innovation is in the Medium, Not Just the Message | Universal curiosity, appreciation and imagination. |

“They say there are only 7 types of story. TBWA, where I work, hosted a conference on this a couple of weeks ago; helping decipher which of these 7 types of story best suits a brand:

1. Overcoming the Monster e.g. Beowulf, Harry Potter or Apple’s 1984 commercial produced by TBWA
2. Rebirth e.g. It’s a Wonderful Life
3. Quest e.g. The Lord of the Rings or Avatar
4. Journey and Return e.g. Where the Wild Things Are or The Devil Wears Prada
5. Rags to Riches e.g. Cinderella
6. Tragedy e.g. Romeo and Juliet or Of Mice and Men
7. Comedy e.g. anything funny.”