What SpaceX Can Teach Us About Cost Innovation | universal | Scoop.it

Earlier this week, the space-transport start-up SpaceX had its most successful launch test yet with Grasshopper, the first fully and rapidly reusable rocket. This is the latest step in the company's journey to dramatically reduce the cost of space travel, and follows the first private resupply of the International Space Station with the launch of their Falcon 9 rocket and Dragon spacecraft last fall.


Initially when the start-up's founder, serial entrepreneur Elon Musk, looked at the space industry, he faced a quandary about where to innovate, given the restrictions and mandatory performance criteria for space travel. Musk quickly zeroed in on the one area ripe for innovation: cost reduction. He gathered a team with a wide cross-section of expertise and put them to work at trimming the fat.



Via Stratocumulus