Unfulfilled Dreams
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The Secret Structure of Great Talks: Nancy Duarte

From the "I have a dream" speech to Steve Jobs’ iPhone launch, all great presentations have a common architecture. At TEDxEast, Nancy Duarte draws lessons on how to make a powerful call-to-action.

 

Go watch this video on story structure and getting your ideas across now.  It is not to be missed.

 

We all have great, amazing, fantastic ideas -- some that could change the world.

 

Not knowing how to communicate these ideas robs the world. 

 

I can't tell you how many opportunities have been lost because business owners and executives could not tell a compelling story to enroll people in their vision.

 

Nancy Duarte provides the structure for how to tell a compelling story to communicate your ideas. Watch the video and start using her advice now.


Via Dr. Karen Dietz
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hzwicker's comment, February 8, 2012 10:04 AM
Where is the link to the video?
Dr. Karen Dietz's comment, February 8, 2012 3:17 PM
Hi hzwicker -- just click on the title of the article (in blue) and it will take you to the video. Thanks for asking! Let me know if you have any other questions. Karen
Dr. Karen Dietz's comment, April 11, 2012 6:10 PM
Thanks for re-scooping this Gary! Enjoy the rest of your week :)
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3 Things Your Hospital Social Media Page Tells Job Applicants

3 Things Your Hospital Social Media Page Tells Job Applicants | Unfulfilled Dreams | Scoop.it

Your most powerful recruiting tool is the message you're broadcasting on social media. Recruiters should be in lockstep with the marketing department if they hope to compete with other organizations to recruit and retain potential employees.


Why do the top health systems attract the best talent?  What's easy. Their reputations precede them. And increasingly that's happening via Facebook, LinkedIn, Twitter.

A candidate's initial web search can lead to a stone wall. A general homepage, with a fairly informative careers page lack any flavor, character, or buzz to excite applicants. Maybe there are some jobs posted. Whoopee.

 

"When we're talking employer branding, social media is the purest way for an organization to distribute their brand," says Shawn Kessler, senior strategist at ab+c, a marketing communications agency. Kessler heads up recruitment and marketing division within the agency, and specializes in healthcare. Eighty to ninety percent of his work leans heavily on employer branding efforts.

 

Let's take an honest look in the mirror.

Here are the three negative messages of your bare-bones social media presence:

 

1.You fail to set yourself apart from any other hospital or health system.

What's worse than an applicant being unable to find any insight into your employee culture? The fact that you actually do all of these things: the picnics, the run/walks for charity, employee concerts, but no one knows because you don't post about these events on social media. You look like everybody else.

 

With all of the photo-sharing capabilities, Facebook is a great resource for a job seeker to investigate day-to-day life and brand messaging of a future employer. It's also a great way for employers to stand out from the crowd.

 

Facebook's company page has 95703934 "Likes," From charities to appreciation days to celebrity concerts at the office, it's full of posts about employee events. The company is letting the world know how much it values its employees.

 

2.You fail to attract the right kind of jobseekers:


Applicants follow their dream jobs on LinkedIn.

Like it or not, when young physicians, nurses, and even nonclinical staff are looking at where they want to start their professional careers, they're more likely than ever to start their research with your company LinkedIn page.

 

Unfortunately, your former employees are more likely to show up than your non-existent LinkedIn presence. When you search a company on LinkedIn, profiles of past and present employees display. The length of their tenure, what company they moved on to next—all of this information is leaving impressions on your talent pool.

 

"Anytime we can get a physician willing to put their own name on something, or they're willing to let us tag them in a video, that shows up on their social media profiles. Those colleagues they're associated with and did training with are going to see that," says Kessler. "We want those folks talking about the organization in a way that's going to be in front of their friends and colleagues, showcasing their work. Because that's how you attract that additional talent pool."

 

Employees want the company brand their stamped with to carry on as a positive beacon to future employment opportunities. They want to get a sense of the kind of people they might be working with, and where this job may lead them in the future.

 

"LinkedIn has yielded a lot of success on the corporate recruitment side," says Jeff Lowry, senior corporate recruiter at Geisinger Health System in Danville, PA. Social media and job postings make up approximately 35% of their recruiting efforts.

 

"We've been driving a lot of candidates to our career site through our LinkedIn page. It's been really successful there for marketing, sales, and insurance professionals. That's where our best return has been. Our strategy moving forward is to incorporate all areas of talent acquisition here."

 

LinkedIn's own company page has more than 500,000 followers. With a careers page including day-in-the-life videos and messages from executives, job applicants get a thorough picture of what it's like to work at LinkedIn.

 

3.Your employees aren't proud brand ambassadors.

"Organizations that have a strongly engaged population of employees on social media, I think those employees are proud of their employer and the work they do," says Kessler. "It sends the message that they genuinely believe their organization helps people, and I think they're proud of that. Employees can be a little skittish, but those that believe their organization is there, doing the right thing, I think those employees are likely to stand up and defend what they do."

 

At Twitter, the San Francisco headquarters has its own handle, @Twoffice. The account actively ReTweets and shares employees' tweets and highlights from their workdays. From movie screenings to celebrity visitors to new signage and birthday parties, the company culture is out there for the world to see.

 

Without this social media presence, you leave applicants to wonder: If your company truly has a great employee culture, and people enjoy working there, then why aren't they shouting it from the rooftops?

When employees share positive moments from their work days, companies reap the rewards in a positive and healthy brand message, as authentic as the employees themselves.


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Kristen Santos's curator insight, October 22, 2013 3:56 PM

I feel very strongly in our employees and the value they add to why the VNA/H is a great place to work.   I've had potential hires reach out to staff for a day in the life "low-down"...this may be the next logical step in transparent recruiting and hiring.  I am very interested!

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Fast-Food Chain CEO to FOX: Paying a Living Wage is Worth It (VIDEO)

Fast-Food Chain CEO to FOX: Paying a Living Wage is Worth It (VIDEO) | Unfulfilled Dreams | Scoop.it
In the midst of a national strike by fast food workers across America demanding a living wage, one fast food restaurant CEO went on FOXNews to explain that paying employees living wage makes business sense and is the right thing to do.
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Stop the Fast-Food Swindle

Stop the Fast-Food Swindle | Unfulfilled Dreams | Scoop.it
By now, most Americans know that fast-food employees like me can’t make ends meet on the low wages we make.

Via Ramy Jabbar رامي
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Audio Blog: Turn your dreams in to REALITY!

Audio Blog: Turn your dreams in to REALITY! | Unfulfilled Dreams | Scoop.it
We all dreamed of being successful in our chosen professions. In fact, that’s where it all starts. Our dreams fuel us to keep going and making our dream to come true.
Jesse Owens said, “We all have dreams.

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The October Crisis

Dreams, Visions and Words from YHVH: August 6, 2013 Isaiah 58:1 "Cry aloud, spare not, lift up your voice like a shofar, and show my people their transgressi...
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Next steps: 6 girls expected to sign DI scholarships today - The Daily News Journal

Next steps: 6 girls expected to sign DI scholarships today - The Daily News Journal | Unfulfilled Dreams | Scoop.it
Next steps: 6 girls expected to sign DI scholarships today
The Daily News Journal
“I think this is one of the strongest areas, if not the strongest area, in the state,” Davenport said of the level of girls basketball talent in Tennessee.
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Founder of Humane Society of North Iowa dies at 93 - cbs4qc.com

San Francisco Chronicle Founder of Humane Society of North Iowa dies at 93 cbs4qc.com Sybil Soukup, now executive director of the organization, says Blackmore later visited the facility and she was "so proud to see her dreams fulfilled."...
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Amazon.com: 12 Steps to Freedom: A Career Planning and Self Help Manual for Prospering in Today's Job Market eBook: Paul Rega: Books

12 Steps to Freedom: A Career Planning and Self Help Manual for Prospering in Today's Job Market - Kindle edition by Paul Rega. Download it once and read it on your Kindle device, PC, phones or tablets.
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Steve Jobs Timeline [infographic]

Steve Jobs Timeline [infographic] | Unfulfilled Dreams | Scoop.it
Steve Jobs leaves behind a legacy many can only dream. From an early age Steve was plagued with obstacles many would succumb to but he rose to a higher level and defeated anything that got in his way.

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OH: Miller Center Commission, Symposium to Focus on Creating New Manufacturing Jobs | UVA Today

OH: Miller Center Commission, Symposium to Focus on Creating New Manufacturing Jobs | UVA Today | Unfulfilled Dreams | Scoop.it

Former Mississippi Gov. Haley Barbour and former U.S. Sen. Evan Bayh will co-chair a new University of Virginia Miller Center commission focused on job creation for small- and medium-sized manufacturers in Northeast Ohio. The effort is part of the “Milstein Symposium: Ideas for a New American Century,” a new Miller Center initiative that is addressing challenges facing America’s middle class.

 

The symposium is bringing together policymakers, business leaders, scholars and journalists to define and advance innovative, nonpartisan and action-oriented ideas and policies to help rebuild the American Dream. The first year will focus on renewing middle-class jobs, and three commissions will examine topics in manufacturing, entrepreneurship and self-employment, and infrastructure investment.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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McDonald's Minimum Wage Debate Is Really About Their Business Model

McDonald's Minimum Wage Debate Is Really About Their Business Model | Unfulfilled Dreams | Scoop.it
After fast food employees went on strike to raise the minimum wage to $15 per hour, McDonald's should be thinking about innovation and design thinking.

Via Anita Woodruff
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Anita Woodruff's curator insight, August 11, 2013 4:18 PM

It's not just the pay that needs to change.

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W.B. Yeats lectures on 'Ghosts and Dreams' | Century Ireland

W.B. Yeats lectures on 'Ghosts and Dreams' | Century Ireland | Unfulfilled Dreams | Scoop.it
W.B. Yeats lectures on 'Ghosts and Dreams' | The Century Ireland project is an online historical newspaper that tells the story of the events of Irish life a century ago

Via Gerard Beirne
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Bloomfire Answers Salesforce Users' Dreams, Enterprises Benefit Too

Bloomfire Answers Salesforce Users' Dreams, Enterprises Benefit Too | Unfulfilled Dreams | Scoop.it
It’s an old story, but all the innovation around us doesn’t make it any less true. Much of the information you need to win business (or to prevent losing customers) is inside your enterprise, right at your fingertips.

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Sachin Tendulkar fulfilled dreams of Indian fans, says brother Ajit - IBNLive

Sachin Tendulkar fulfilled dreams of Indian fans, says brother Ajit - IBNLive | Unfulfilled Dreams | Scoop.it
Sachin Tendulkar fulfilled dreams of Indian fans, says brother Ajit
IBNLive
All of us in the family, we dream about his cricket...one we have shared. That will end, but it is finishing on a happy note.
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Q&A: Killer Mike on Reagan, Obama, Sasquatch and 'Rap Church' - The Seattle Times (blog)

Q&A: Killer Mike on Reagan, Obama, Sasquatch and 'Rap Church' - The Seattle Times (blog) | Unfulfilled Dreams | Scoop.it
Q&A: Killer Mike on Reagan, Obama, Sasquatch and 'Rap Church' The Seattle Times (blog) I've always envisioned my career as more like that baseball thing — I can get better every year, I have to challenge myself, I have to use times when I'm not...
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Dreams Fulfilled

From Episode 13 "Dream Snatcher" The Rangers celebrate their victory by enjoying the meteor shower, even their saved celebrate by fulfilling their dreams, bu...
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