To ensure you meet your social media goals, it's important to know what metrics you want to follow.

The tool, developed in conjunction with Berkeley researchers, also helps you find visually similar items.

There’s a lot of hype around influence. Sure, there’s Klout, Peer Index and the like, and maybe they’ll figure it out and the metric for influence will become more valuable.

Pam Moore recently put it best in a comment on Social Media Today. She said (and I paraphrase)

“more than influence isn’t it the ROI that’s really important?”

Increasing your Social ROI is vital and you should be asking:

These are the questions you must be asking yourself if you are to run a success social marketing campaign.

Here are 5 Tools to ensure you’re getting the maximum ROI from your social efforts, and improving your social conversions.

Although networks like Facebook and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways for Google Plus activity to influence their search results, it’s clear that Google Plus marketing is going to have a role in both search engine optimization and general social media optimization for the foreseeable future. Since Google has made it clear that their network is here to stay, let’s take a look at five different tactics you can employ to increase your influence on Google Plus:

Do you know that your site’s SEO can vastly improve with the help of social media?

Yes, your various social media accounts can increase your SEO.

SEO or otherwise known as search engine optimization is a strategic method of tactics and techniques to obtain high traffic to the site simply by appearing on the first page of various search engine results.

Normally, a search will lead to many answers, and it’s every blog owner’s dream to be on top of the first page. This is because results on the first page are guaranteed clicks. A site or a URL’s ranking will be based on the amount of traffic it gets. The more clicks you get, the better your rankings are.

A good SEO Checklist is the key to keeping your organic presence in tip-top shape. It’s your go-to list of the essentials you need for an optimized website.

Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.

Business Insider
Researchers: Twitter Can Predict Crime
Boston.com
In a paper published by the journal Decision Support Systems, researchers wrote that combining Twitter and criminal data for a specific location could predict 19 of 25 types of crime.

Klout, the San Francisco based start up that measures your social influence, was acquired last week by Lithium Technologies in a deal that is supposedly meant to redefine both companies. Since its launch in 2008, Klout has apparently scored 500 million profiles and handles 50 billion API calls monthly, yet its day-to-day relevance remains a mystery for many.

On the surface, users link available social profiles to Klout in order to be scored. While a possible humble brag, a Klout score doesn’t necessarily translate into something useful. In 2012, Wiredsuggested candidates in social trades were being disqualified from jobs if their Klout score, depicting online influence, was too low.

Google Plus is an up-and-coming social media network that can help you reach your market and even achieve higher search rankings. But, to get these benefits you have to take advantage of some of the site’s features. Once your profile is complete and as you start to share content and build a following, use these …