Understanding Intergration
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Rescooped by Priscilla Hema from Communicating with consumers: the importance of emotional responses.
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Branding Strategy Insider | Brand Messaging For A Strong Emotional Response

Branding Strategy Insider | Brand Messaging For A Strong Emotional Response | Understanding Intergration | Scoop.it

Via Tyler
Priscilla Hema's insight:

This scoop it reveals guidlines to insure a strong emotional responce from consumers. "Without generating the appropriate emotional response, no ad campaign can succeed" I agree and now know how to avoid an unsuccesfull campaign.

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Chelsea Tidswell's comment, August 22, 2013 5:47 AM
I agree with you both Alex and Janis. Having an emotional attachment to a company can make you more interested in what product or service they are providing. I know when i see an ad on TV, i can react emotionally by feeling sad or happy, which then makes me think more about and ad and keeps it well in my memory. Emotional responses are very important as it can be the difference between someone loving or loathing a company.
Ruby Zhang's comment, August 22, 2013 7:51 AM
Nowadays customer relationship management become more and more important to businesses. Companies spend tons of money research on consumer behaviour. Marketers want to know how their customers’ attitude towards their products; what emotion will trigger desire to purchase and more importantly how can they use the study to worked best on beneficial the company in maintain good relationship between the company and its customers.
Jasmin Vallance's comment, August 22, 2013 7:08 PM
This article provides a great guide line for marketers. This article shows how to create a strong emotional response from consumers. By looking at different points, the author breaks down and creates a "how to" on creating emotional responses through branding. Marketers have to know their audience before they are able to create a successful marketing campaign. Through creating a strong emotional response customers are going to engage more with the product, they are going to create a brand loyalty. This article shows how to make a successful campaign. If a campaign is not successful it can be devastating for the company.
Rescooped by Priscilla Hema from Communicating with Consumers
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The Need For Marketing Integration - The Defense Rests - Forbes

The Need For Marketing Integration - The Defense Rests - Forbes | Understanding Intergration | Scoop.it
Another survey reveals the seemingly never ending chasm that is the art of marketing integration.

Via Paras Chadha, Priscilla Hema
Priscilla Hema's insight:
Priscilla Hema's insight:

The way this scoop was written deemed difficult for myself to understand; after reading over this multiple tims i understood. This scoop elborated on Marketing Intergration; the need for it and how to. helpful but hard to read.

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Janis Wu's comment, August 21, 2013 5:49 AM
According to American Association of Advertising Agencies, IMC is defined as 'an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other'. In other words, integration is very important for communicating the information to customers from businesses. This article is very difficult to follow but it had some valuable information about the importance of INTEGRATION.
Laura Jane's comment, August 22, 2013 3:25 AM
Good insight Alex, helped me understand the article a little more as I agree it is difficult to read and understand. The author is clearly very passionate about integrated marketing communications. He states that a brand, business or company that deliver an integrated message to their consumers are going to be more successful than ones that don't.
Jasmin Vallance's comment, August 22, 2013 7:41 PM
"Any brand, business or company that deliver and integrated message to their end user, no matter who it is, is going to be more successful than the brand, business or company that doesn't". Basically this article is saying that there is a need for integrated marketing in the marketing industry, and that the ones who integrated marketing are going to be more successful than those who don't. It is a very interesting but hard to read article, however, it still concludes the idea that integrated marketing in this age is very important.