Understanding Intergration
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Rescooped by Daryl Peterson from Week 7; The power of ideas, integration across all media

Effective multichannel marketing campaigns

Effective multichannel marketing campaigns | Understanding Intergration | Scoop.it
There are just two days left to get your entries in for our new digital marketing and ecommerce awards, #TheDigitals, so to give some last minute inspiration I've rounded up six examples of effective multichannel marketing campaigns.

Via Jillian Hor Maelynn
Daryl Peterson's insight:

This article talks about the examples of 6 major companies who have had success in using multichannel marketing campaigns. 6 companies included in this article were first direct, econsultancy, gatwick airport, mark and spencer, topshop and house of fraser. Each company used different channels to get their message across to consumers some more creative then others. For example first direct uses LCD screens at underground railway stations. By using different marketing channels these companies have have successfully communicated their messages to the target market. They also gain consumers attention due to the creativity of their multichannel marketing. This article also mentions how digital campaigns are much more effective and efficient in getting consumers to respond through social media and online resulting in successful marketing campaign and a stronger brand image to the targeted consumers.


Jacinda Alexander's comment, September 26, 2013 8:21 PM
I enjoyed reading this article about effective multichannel marketing. This article has discussed 6 companies that have used multichannel and have become successful. I agree with Victoria that by using various different marketing channels it will gain consumers attention and therefore the target market will work effectively.
Josh Leuenberger's comment, September 26, 2013 9:43 PM
@Curtis Milner I still think that integrating with consumers on a personal level is an extremely affective way of building a relationship with customers. Where customer response is involved, customer response can dramatically improve aspects of a product or service. A business may have an idea of how to develop and market a product. But may not specifically have a product or service that is attractive to a consumer. But a customer response can help with the improvement of this issue as the response or feedback can help adjust specific aspects of a product. In the end direct marketing can be the most affective way of gaining customers as it is something that the customer is most likely to want and therefore making it a successful idea.
James Bradley's curator insight, September 30, 2013 7:38 PM

This article showcases applications of how brands have used innovative ideas incorporating digital aspects of communication with physical presence to create a more rewarding experience for consumers. In doing so, these brands have created value for consumers while also increasing the coverage and brand equity through the campaigns mentioned. These campaigns successfully engaged consumers which created a creative way to communicate with each consumer participating but also the social network which consumers engaged with throughout the campaign.

Scooped by Daryl Peterson

What the Heck is Integrated Marketing Anyway?

What the Heck is Integrated Marketing Anyway? | Understanding Intergration | Scoop.it
When I first started my business, several decades ago, I was determined to tell people that, mine was an integrated marketing firm.
Daryl Peterson's insight:

The article explains simply exact what integrated marketing is. In this case marketing has been used in many different channels including media e.g t.v & radio, social media e.g facebook and twitter and newsprint e.g newspapers etc. 


The article explains that marketers use intergrated marketing to basically push their ideas across to consumers using differents forms of media while delivering the same messages throughout


Although this sounds simple enough, the hard truth is that its actually alot harder then its sounds. For example when a marketer gets their message across through television there are jingles, slogans and visual which appeal to consumers making it easier to comprehend the marketers message. 

However if the marketers use radio as another channel then this could send mixed messages to consumers as they may create in their mind an image of what they hear on the radio which could be completely to the actual product. Same goes with newsprint, consumers will only see visual without sound which may bore the consumer and may get easily distracted again interfering with the marketers message. 


So to refresh your memory the about the article intergrated marketing is basically a tactic marketers use to interact with consumers using a variety of channels to get their message across.

Ahmed Salman's comment, August 22, 2013 5:51 PM
I agree with your insight renay. I like how you explained what integrated marketing is and how helps in developing the image of the brand you provided good explanations and examples in your insight for this article.
Teagan Adams's comment, August 22, 2013 6:31 PM
Renay explains well here the way that integrated marketing is part of all aspects of the company and goes a long way in communicating to the customer what sort of brand they are and what they represent. Even the way by which they communicate adds to this reputation as Renay pointed out with door knockers and social media.
Gibson Zhou's comment, August 22, 2013 8:20 PM
it's a nice article, good thinking
Rescooped by Daryl Peterson from Week 7 - The Power of Ideas, integration across all media

Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | Understanding Intergration | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Via Matilda Alisi
Daryl Peterson's insight:

This articles states how important direct marketing is due to the growth of people online and the rapid rise in social media e,g, facebook, twitter which are popular sites for advertisers to advertise through the eyes of the consumer. By utilising the sites to blog about product, photos, up and coming promotions, sales and tweets which become trending topics increasing their brand recognition throughout the target market. Using these sites marketers gain feedback from real life consumers a lot quicker and easier to help modify products to meet and satisfy consumer needs and wants. Using conusmers feedback marketers from direct marketing, marketers use data to create relationships with consumers. Using integration effectively can be the difference between creating a strong brand image and brand loyalty with consumers and consumers switching brands overall.


Gregory Farr's curator insight, September 26, 2013 9:12 PM

Direct marketing and consumer engagement

This article brings up improtant points about how direct marketing has increased espically with new media and technology. There is always increased risk with personalised direct marketing through social media where you must make sure you keep to the theme and image of the company to not cause confusion. As long as you can keep to theme it can be a very powerful way to reach a large customer base. With more and more people purchasing smartphones and tablets over PCs Mobile apps are becoming an increasingly popular way to market directly. This article covers the strengths of direct marketing through such media very well

Jordan Reti Pereira's comment, September 26, 2013 9:49 PM
@Oscar. I agree with your insight when you say that if a consumer is interested in a product or service, they will pursue more information. This holds true especially when the business can portay messages that are relevant to consmures in order to catch their attention long enough to invoke and idea in their minds whether they want to continue the pursuit of information or move on with the rest of their day.
Ashleigh Nicol's comment, September 26, 2013 10:39 PM
New technology and digital channels has indeed opened up a lot of opportunities for marketing managers, however it is more important to directly market more than ever before. This is because it is growing increasingly difficult to gain the attention of consumers. Selective exposure has become a huge problem for marketers to overcome and direct marketing helps factor out this problem. This is because the direct marketing approach targets the consumer on a personal level and gets them involved in the advert. It provokes their opinion and can create negative or positive feelings, however both gaining the attention of the consumer.