Understanding integration joshm
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Understanding integration joshm
Understanding integration
Curated by Josh Maunsell
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Rescooped by Josh Maunsell from Week 3 : Understanding Integration imc and week 8 direct marketing

2013: The Year of Marketing Integration

2013: The Year of Marketing Integration | Understanding integration joshm | Scoop.it

Prediction: Marketing integrations will make campaigns easier
SUMMARY: The merging of online and offline channels and tools for integrated campaigns is one of the B2B marketing trends to watch in 2013, writes Uri Bar-Joseph. Tracking and measurement of social media will increase its utility to business, and qualifying leads will become a greater marketing department responsibility. Finally, the role of Big Data in formulating marketing decisions and the increased importance of mobile will dominate B2B marketing in 2013, Bar-Joseph predicts.

Via Manyang Manyang
Josh Maunsell's insight:
Social media is definetly a must for any business wanting to promote. Social media is much more sophisticated and requires much more of a marketing strategy than in previous years. Integration's are important for fully utilizing the power of social media. These integration's include tools that can help collect data internally, such as the cost of promotions; or these tools can collect external data, such as the visitors age group. These tools can help marketers acquire information on their social media campaigns.
Alex Wang's comment, August 22, 2013 9:53 AM
Hi, Janis. I agree with you pointing out everything in the society could be measured, which is more easier for the marketers to collect and analyse the data from the markets. Therefore, they can be much more easier to choose the correct channel to promote their brand.
Faheema Mehter's comment, August 22, 2013 11:19 AM
Good insight Janis. New channels, tools, platforms and ideas are all means of achieving greater demand. In order to meet this demand, marketers use integrated marketing strategies and, nowadays, social media has become a tool which is crucial for any and every brand to connect with.
Ruby Zhang's comment, August 22, 2013 12:33 PM
This article has very strong point of view. Because consumers today are more connected than ever before. Embracing this connectivity by fully integrating your marketing efforts can help business builds strong and sustainable brands. However, I do think that; integrating your marketing is more than placing a social media icon on all of your materials. True integration is creating a consistent message across all mediums that build a direct relationship with consumers.
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What Integrated Marketing Looks Like Now

What Integrated Marketing Looks Like Now | Understanding integration joshm | Scoop.it
I’ve been playing the marketing game for over twenty-five years and the term “integrated marketing” has been around at least that long.
Josh Maunsell's insight:

Having an online presence is much more sophisticated and requires much more of a marketing strategy than in previous years. Integration's are important for fully utilizing the power of all your channels. These integration's combine all aspects to support each other.

Manyang Manyang's comment, March 21, 2013 11:07 AM
Great article, it talked about how integration came about into our society. Integration is important because it enable consumers and business to engage or interact through mass media such t.v , newspapers etc. Businesses produced their ads and publish them through various media for consumers to receive they message about their goods or services. Many consumers has smart phones, thats mean they can access many brands on the internet and gets information they want about that brands and compare then analysis their information to choose a good brand.
Johnny Li's comment, March 22, 2013 3:27 AM
This article goes beyond the simple market definition of integration. It talks about how integration works from the company's cultural level. Without clarfying the strategy and understand what the company culture is, integration could not be fully delivered. That is why the author points out that' marketing must be intergrated into everything the business does.'