Understanding Integration
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Rescooped by Shay Narsey from Week 7; The power of ideas, integration across all media

Bringing It All Together:  Four Examples of Integrated Marketing Campaigns

Bringing It All Together:  Four Examples of Integrated Marketing Campaigns | Understanding Integration | Scoop.it

Via Jillian Hor Maelynn
Shay Narsey's insight:

I found this article insighful as it shows how four large compaies  have integrated different marketing functions and have created a well knows brand out of it y using marketing effectively. company like dickies that has been around for along time and continued a strong marketing mix  and targeting workers of factories by having heavy duty wear. By dong this they have created a loyal following of their brand. 
therefore i enjoyed this article as they theyve shown how good integration can prolong a brands lifetime and keeping it relatable. 

Ashleigh Nicol's comment, September 26, 2013 10:15 PM
I like this article, it depicts four large companies and how they have integrated their different marketing functions to create a successful, well known brand. The consistent ideas and message make it easier for the consumer to relate to the brand and recognize the brands.
Klaudia Lewis's comment, September 26, 2013 11:38 PM
This article draws attention to four major brands who have had successful marketing campaigns. After reading this article I discovered three out of four of these brands have one thing in common, they utilize and employ T.V commercials as a means of advertising. Even though these brands are all different they each convey consistent messages that are clear, which is vital in integrated marketing communications.
Reece Gorinski's curator insight, May 7, 2014 4:39 PM

The article gives the good point of how IMC integrated campaigns are doing very well in many ways. Brands have effectively achieved customer appeal with advertisements reaching from TV ads to social media and offline methods such as newspapers and magazine articles. These methods are very effective as they all portray the same message within all of the advertisements. If these were different consumers would get lost and have mixed emotions on the brand.

Rescooped by Shay Narsey from Integration in marketing

Integrated Marketing - What is it and Why is it Important?

Integrated Marketing - What is it and Why is it Important? | Understanding Integration | Scoop.it
Integrated marketing is a word we hear thrown around quite often, but what is it and why should we care? What exactly do we mean by integrated marketing?

Via Obey Baitalmal
Shay Narsey's insight:

Integration is very important to learn because tell how important it is to understand how the brands message need to comprehend to how the consumer thinks.
this involves how the message must be consistent throghout all forms the brands messages and media forms such as Online, Ourdoor and Tv must all be pushing the same message in order for the integrated message to work to consumers.

Markus Schobel's comment, August 21, 2013 9:43 PM
I agree with Shay because integration is crucial to understand, it helps deliver your message that you want to portray to the consumer.
Yangyu Wang's comment, August 22, 2013 2:44 PM
IMC is a way of delivering combined marketing strategies. It combines or coordinates separate elements so as to provide a harmonious. Those brands who applied the IMC concepts into their business process are more competitive, as IMC emphasized the quality of “comprehensive” between stakeholders, content, channels, and results.
Matthew Randrup's comment, August 22, 2013 9:45 PM
in responce to shays insight. shay has chosen a great article here as it clearly outlines the importance of intergrated marketing and that the communication most be constant to provide the best link of understanding. If messages are mixed then communication can be messed up between the consumer and the seller which the article outlines by explaning this importance of communication through different channels of promotion