Understanding integration-IMC
14 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Ryan Otto

7 Rules of Integrated Marketing Communications

7 Rules of Integrated Marketing Communications | Understanding integration-IMC | Scoop.it
Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....
Ryan Otto's insight:

This article was an extremely well-worded basic approach to IMC which i would have prefered to see in the text books that i read rather than the mumbo jumbo that everybody seems to try teach us. Right on the money

Amy Davidson's comment, August 22, 2013 6:21 AM
The article covers important 7 rules of successful integrated marketing communications and with insight into public relations which is an important internal and external communication within businesses. I agree with Reuben that marketers need to use IMC to succeed in society.
Tiffany Tang's comment, August 22, 2013 10:17 AM
This is an useful article. This article talk about how the 7 golden rules applied with Integrated marketing. While this two thing co-operate with each other will help the business to success. I agree with Didia that communication is very important in a business. Through communication we can understand our needs and expectation from our consumers. If apply those rule into the business then the business will stand out in the competitive market.
Candace Pritchard's comment, August 22, 2013 11:51 PM
This article explains why IMC is important in business and gives 7 rules for business when using IMC. Rueben has given great insights tio what he has understood in the article. I agree with Rueben when he has stated that using IMC helps toi engage with consumers better compared to using marketing stratrgues individually.
Rescooped by Ryan Otto from Marketing communications partnerships

Integrated Marketing Communications 101 | Enrollment Builders

Integrated Marketing Communications 101 | Enrollment Builders | Understanding integration-IMC | Scoop.it
Integrated marketing communications (or IMC) incorporates various advertising tools and media channels used within a marketing campaign to maximize success.

Via SooJin Kim
Ryan Otto's insight:

 The article goes over what most other imc articles already reinforce being the idea of 1 main message spoken through a series of channels.The only thing this article went over that wasn't the same as most other imc articles was about how consumers are spread across multiple markets not chained to one which again means different use of marketing channels.

CHEN SUN's comment, August 22, 2013 6:17 AM
Well this is a really nice article reminds us of basic things need to consider when carrying out IMC strategies. It tells us the features of market, media and consumers which are three main and most important components in IMC like PR and marketing campaign. It also shows the importance of IMC because it is more efficient and can better communicate with consumers. At the end the author listed four tips to improve IMC but i believe the most important one is to know who you potential customers are because this can increase potential profits.
Analay Malamala's comment, August 22, 2013 6:46 AM
Good insights Shino, this article provides tips in which brands and companies should utilise for their own benefit, I do think that the different levels of management and areas within the business also need to take these tips and concepts as a resource for better ways in which they communicate and how to maximise and achieve their goals. You make very valid points Shino in your insights and I completely agree that IMC is consumer centric because without effective IMC practices and process, consumers would not exist. good read! good insight!
Linda Huynh's comment, August 22, 2013 3:17 PM
I would definitely agree on how this article defines the meaning of imc and how it should be used. Many businesses these days needs to consider the involvement and communication with consumers with such tools as the social media, via Facebook, Youtube and other blogging sites. Acknowledging consumers opinions when asked, advertising n billboards and doing surverys will increase consumer satisfaction. Having more satisfied consumers, produce more loyal consumers who will spread their opinions to others abou tthis great business, which then expand and lead to great success. Intergrated marketing communication, is an act of communication engaging one with another, involving a business or a brand. Allowing consumers to be together and creating an experience is a great influence in creating a core image and message of the brand in which the marketer is trying to gather and establish.