Understanding Consumer Purchasing Behavior with Emotional Analytics
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Smart Cities Council adds four companies to roster of partners

Smart Cities Council adds four companies to roster of partners | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
WASHINGTON, DC, May 13, 2014 -- The Smart Cities Council, an industry coalition to improve the livability, workability and sustainability of cities across the globe, has added BehaviorMatrix, Camgian Microsystems, Imex Systems, and Neptune Technology Group to its roster of partners. The Smart Cities Council develops targeted resources for core city departments and functions, including water and wastewater, environment, economic development, energy, health and human services, public safety and security, transportation, and waste. Based on their areas of expertise, project teams from lead partner companies contribute to Council resources, including tools for citizen engagement, financing and procurement, and policy framework and roadmapping, as well as resources such as the SCC Readiness Guide, case studies, website content, and white papers. Here is further information on the Council's four recently-added companies: BehaviorMatrix provides customized data and analysis services that allow cities to listen to their citizens. The company identifies and measures human emotion in digital media and converts it into quantitative actionable insights, allowing cities to understand what problems are of priority for their citizens as well as identify trends and controversies early. (Improving and easing communication between residents and city leaders is a foundational component to creating smart cities.) Camgian develops low-power IoT sensor technologies that provide critical data and analytics about the environmental conditions surrounding a specific infrastructure or city, such as energy consumption, humidity and luminosity. This technology enables users to access the data in real-time, ensuring that all information is accurate and up-to-date. (Employing technologies, such as sensors, provide valuable analytics to city leaders and allow them to assess efficiencies and prioritize areas for infrastructure improvements.) Imex Systems, an IT Services and Technology Solutions Provider, specializes in innovative solutions for the public sector across Canada, the U.S. and Japan, while expanding into the Middle East and Africa. The company provides tools for governments to improve their internal operations, reduce costs, and deliver digital and mobile services to citizens quickly and easily. Neptune Technology Group specializes in metering and data management. The company is built on a deep understanding of the needs of the water utility and the thoughtful use of technology to address its customers' most pressing issues. Confronted with and driven by the trends of accelerated population growth and increasingly constrained resources, cities will seek new strategies and tools to build strong economic centers, while accommodating the influx of people drawn to cities to live and work. The Council aims to equip city leaders with fresh approaches to policy, governance, development, and technology. In addition to the Council's extensive list of partners, over six dozen top universities, national laboratories, standards bodies, climate advocacy groups, and development banks also provide expertise. Currently, the Council has over two dozen leading companies committed to the Smart Cities effort, including IBM, Bechtel, Grid2020, MasterCard, and Microsoft. See also:
Genevieve Walsh's insight:

The goal of the SmartCities Council is to help cities operate more effectively, promote sustainability and ultimately help humans connect with each other and the resources they need to enrich their lives.

 

Recently, BehaviorMatrix, a behavioral analytics company out of Philadelphia, partnered with SmartCities Council to help promote ease of collaboration between local governments and their citizens.

 

BehaviorMatrix has the patented ability to look at disparate textual data sets and analyze them topically and for emotion and behavioral drivers.  This is very exciting! Emotional meta data can be used to add a robust psychographical element to a traditionally flat demographic citizen profile.

 

Using rich social forum and blog collaboration, BehaviorMatrix helps give citizens a voice. This innovation assists in the development of models that can help promote the needs of everyday people not just the politicians. 

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What is Personal Data and How Much Personal Data Exists? | MIT Technology Review

What is Personal Data and How Much Personal Data Exists? | MIT Technology Review | Understanding Consumer Purchasing Behavior with Emotional Analytics | Scoop.it
As digital data expands, anonymity may become a mathematical impossibility. (Relationship between #BigData &privacy becoming increasingly complex - is privacy possible in this new world?
Genevieve Walsh's insight:

The greater the amount of personal data that you make available on the web, the more informative it becomes to marketers and data miners like, Acxiom.

 

Acxiom, who just signed a collaborative deal with Facebook, collects data on what was previously thought of as "personal information"—our name, address, and credit card records to build “summarized indicators of lifestyle, interests and activities.”  Today, brokers like Acxiom, are considered somewhat old-fashioned compared with Internet companies like Facebook.

 

The scary thing is that Acxiom holds an average of 1,500 pieces of information on more than 500 million consumers around the world. Imagine what they will be able to do with the real time data that Facebook collects.

 

We are coming to the point that if the commercial incentives to mine the data are in place, anonymity of any kind may be “algorithmically impossible,” says Princeton University computer scientist Arvind Narayanan.

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