Understand the communicating with consumers.
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Understand the communicating with consumers.
Milestone 2: Communicating with consumer.
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UK brand not confident communicating via social media | brand-e

UK brand not confident communicating via social media | brand-e | Understand the communicating with consumers. | Scoop.it
36% of UK brands do not feel confident in communicating with consumers via social media says a survey from the IAB and LBi...

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Kevin Tu's comment, April 7, 2013 9:25 AM
I think that social media is a useful tool to use to communicate with comsumers, however i believe that important matters need to be deal in a formal way such as phone calls and via emails. so social media is ONE way of communicating with consumers and it sure has limit for its use.
Nicholas Brooke West's comment, April 7, 2013 11:42 PM
This article was interesting to find out that many companies do not find confidence in communicating across social media. Social media is a way of depicting what your current niche for your product is looking for and is a valuable asset to have up your sleeve. it is interesting to find out successful companies are scared to try this new generation of advertising out as one would think they would be the first?
Charles Farrelly-Gruar's comment, April 9, 2013 1:21 AM
It is shocking to find how many companies are, for want of a better term, stuck in the mud when it comes to their marketing ideas. It is naive to overlook social media as a means of reaching customers, and I think that we will, inevitably, see the fall of companies that cannot adapt to the changing world around them.
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Effective Customer Engagement: The Next Evolution for Reaching Ever-Connected Consumers

Effective Customer Engagement: The Next Evolution for Reaching Ever-Connected Consumers | Understand the communicating with consumers. | Scoop.it
By Marcy Patzer, senior director of retail strategy, Scala, Inc.
 
Data-driven, customized, dynamic experiences mark the next evolution for communicating with today’s empowered, ever-connected consumers.

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Jina Um's comment, April 2, 2013 11:47 PM
what do you think?
Nicholas Brooke West's comment, April 7, 2013 11:57 PM
I do believe as so does this article that less and less purchases are being made from physical stroes adn there has been a shift towards online retailers. However I dont believe that physical stores will cease to exist as they need to be in place to have an anchor within the shopping world. Many companies have refrained from putting new franchise stores and now resort to online stores for their products to be sold as there is far greater accessibility.
Charles Farrelly-Gruar's comment, April 9, 2013 1:27 AM
I think that, more to the point, the article is pointing out that physical stores have a raft of information about their customers available for them to exploit, such as information stored in loyalty programs. If the stores were to capitalise on this and use the information at their disposal to tailor a shopping experience unique to their customers, they would reap the the benifits in my opinion.
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70% of Consumers Are Comfortable Communicating Virtually With Their Doc - What About You? - YourHealth24-7

70% of Consumers Are Comfortable Communicating Virtually With Their Doc - What About You? - YourHealth24-7 | Understand the communicating with consumers. | Scoop.it

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Nicholas Brooke West's comment, April 7, 2013 11:47 PM
this shows the shift in society where everyone is happy having their doctor be just a soution to their problems rather than an actual person within their lives and a human being to interact with themselves. Its interesting to see how this will be adopted into society as i still believe many will be comfortable with online doctors but would rather the in house experience when it comes to serious issues.
Charles Farrelly-Gruar's comment, April 9, 2013 1:33 AM
I think the opportunity to explore this is an interesting one, as it does open up a whole lot of doors for both the doctors and the patients. I do, as someone who has recently experienced the hospital system in all its frustration, find that any ideas of making the hospital experience more accessible should be welcomed with open arms. I would, however, be extremely apprehensive if this were to take place as there are certain conversations that I personally would want to have face to face. An interesting idea, however in practise may be more complicated than it seems
Finn Mclaren's comment, April 9, 2013 6:55 PM
I think it is just a natural progression as all businesses are heading towards the internet and incorporating it into the common business practices, so why should it be any different for doctors. I believe that if they don’t consider at least providing this service as well as a conventional doctor’s office they could lose a lot of business to others, that adopt it earlier. This article has already prove that the majority of people are already comfortable with the idea.