Uncommon Social Media
4 views | +0 today
Follow
Uncommon Social Media
Articles that go a little deeper than the usual
Curated by Ian Lyons
Your new post is loading...
Your new post is loading...
Scooped by Ian Lyons
Scoop.it!

The Anatomy of a Perfect Landing Page

The Anatomy of a Perfect Landing Page | Uncommon Social Media | Scoop.it
A nice simple diagram of what to include on a landing page. I would add some key social sharing buttons appropriate to your audience.
more...
No comment yet.
Scooped by Ian Lyons
Scoop.it!

Twitter drives 4 times as much traffic as you think it does

Twitter drives 4 times as much traffic as you think it does | Uncommon Social Media | Scoop.it
Looking at the referrer information in your analytics is a very poor way of measuring the actual traffic driven by social media sites - especially twitter.

only 24.4% of clicks on links shared on Twitter had twitter.com in the referrer[/b];
62.6% of clicks on links shared on Twitter had no referrer information at all[/b] (i.e. they would show up as ‘Direct Traffic’ in Google Analytics);
and 13.0% of clicks on links shared on Twitter had another site as the referrer[/b] (e.g. facebook.com, linkedin.com).

You need to be implementing your own standardised way of measuring referral traffic - either GA tracking parameters or a URL shortener with good metrics.
more...
No comment yet.