Umweltkommunikation
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Umweltkommunikation
Kommunikation von Umweltbelangen in nachhaltiger Weise
Curated by Lena Domröse
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How to Create a Social Media Strategy | Social Media Today

How to Create a Social Media Strategy | Social Media Today | Umweltkommunikation | Scoop.it

Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them. For a small business with limited resources, it might be difficult to hire in-house or even outside social media help, so they continue to blindly navigate the waters. It pains me to see this, so I’ve decided to share a formula we use for our clients when determining their social media strategy. My hope is that small business owners can use this as a template for getting started with an effective social media plan.

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Apple: Produkt-Boykott wegen Umwelt-Zertifikat

Apple: Produkt-Boykott wegen Umwelt-Zertifikat | Umweltkommunikation | Scoop.it
Apples Entscheidung, künftig auf das Zertifikat der Umweltagentur EPEAT zu verzichten und alle 39 Produkte aus dem EPEAT-Register zu entfernen, hat sehr schnell negative Reaktionen hervorgerufen.
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