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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | UMH | Scoop.it
The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...
Via Jeff Domansky
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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2014 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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Alimentos saludables: hacia la etiqueta limpia - Alimarket (Suscripción)

Alimentos saludables: hacia la etiqueta limpia - Alimarket (Suscripción) | UMH | Scoop.it
Alimarket (Suscripción) Alimentos saludables: hacia la etiqueta limpia Alimarket (Suscripción) La conjunción de estos tres factores -consumidores, industria y legisladores- ha producido un cambio radical en el paradigma de la alimentación saludable...

Via Fabián Dalía
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Social media marketing planning mistakes

Social media marketing planning mistakes | UMH | Scoop.it

6 mistakes in creating social media plans and how to avoid them


Via marcduke
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Rescooped by Margarita Brugarolas from UMH no oficial
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La UMH, al 'rescate' de sus estudiantes

La Verdad Consultar la noticia. viernes, 29 de junio de 2012. La UMH destinará 500.000 euros a un plan especial de becas de matrícula para el próximo curso · Una empresa del Parque Científico, premio 'Emprendedor del Mes' ...

Via Daniel MGuerrero
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