Communicate...and how!
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Communicate...and how!
Presentations, Graphic design, branding, body language, non-verbal communication, applications, tools, tips, it's what we do!
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The New Elevator Pitch: Share Your 'Why,' Not Your 'What'

The New Elevator Pitch: Share Your 'Why,' Not Your 'What' | Communicate...and how! | Scoop.it

I can remember just a year ago when, by chance, I found myself having a conversation with a woman affiliated with the United Nations. I began to open up to her about my vision for reimagining higher education.

I recognized there wasn’t anything logical about why she should be interested in my idea. I didn’t have much to show for it like a fancy website, sponsors or a big social media presence, but I did have one thing that set me apart—passion. I was able to convey my “why” behind my project, the burning need I felt for the education system to expand its horizons to prepare students for nontraditional career paths. She was immediately enrolled, and on the spot she invited me to present my idea to the UN in 3 weeks.


Via The Learning Factor
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The Learning Factor's curator insight, April 27, 7:56 PM

The classic 60-second elevator pitch in which you share "what" you do is outdated and ineffective. Learn how to craft a pitch that will instantly enroll others by sharing your "why" instead.

Jerry Busone's curator insight, April 29, 10:55 AM

Delivering the why is most important  today in sales  and leading sales people ... 

Rescooped by icoexist2 from Curation, Social Business and Beyond
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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Communicate...and how! | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

 

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."

 

Remember:

 

** Platforms may change but marketing fundamentals remain the same

 

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

 

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

 

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!

 

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

 

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

 

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article here: [http://bit.ly/VcYLb]

 

 
Via janlgordon
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Rescooped by icoexist2 from Curation, Social Business and Beyond
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Social Media Transparency [Infographic]

Social Media Transparency [Infographic] | Communicate...and how! | Scoop.it

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Via janlgordon
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Annette Schmeling's curator insight, January 24, 2013 12:13 AM

Honesty, Openness, Diversity, Self-Awareness - great values to keep in mind as you engage in Social Media. 

janlgordon's comment, January 24, 2013 12:35 AM
Thank you Annette Schmeling for your comment, I'm in complete agreement.
Nevermore Sithole's curator insight, March 12, 2014 3:48 AM
Social Media Transparency