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5 Lessons From Warren Buffett's Office Hours

5 Lessons From Warren Buffett's Office Hours | TypeOp Digital Marketing | Scoop.it
How does Warren Buffett paint the canvas of Berkshire Hathaway He gave an Office Hours interview unpacking the how and the why.

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Alex Grech's curator insight, May 9, 2013 5:44 AM

Very compelling conversation with Buffett.  "Find  the job you would have if you were independently rich. Associate with people you love doing what you love. How can it be any better?"

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5 Ogilvyisms That Still Apply to Digital Media

5 Ogilvyisms That Still Apply to Digital Media | TypeOp Digital Marketing | Scoop.it
Even in the digital age with the pressures of real-time marketing, David Ogilvy's sayings from advertising's heyday are still applicable today. (Smart man. The Father of Advertising dude.
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What big data means for marketing decision making

What big data means for marketing decision making | TypeOp Digital Marketing | Scoop.it
Will big data revolutionise your marketing approach? David Lloyd explores the truths and myths behind big data and marketing

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Alex Grech's curator insight, April 23, 2013 12:07 PM

Just because the data is there, it doesn't mean that counting it is going to make you any wiser.  Particularly if you don't know why you're doing the counting in the first place.  

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The Second Screen Phenomena – Infographic

The Second Screen Phenomena – Infographic | TypeOp Digital Marketing | Scoop.it

Second screen viewing, which refers to using an additional electronic device while watching television, is a widespread consumer behavior that has quickly become the norm.


In an attempt to better understand this trend, Viaccess-Orca has analyzed second screen usage amongst diverse populations of television viewers. The results, which appear in this infographic, demonstrate the extent to which second screen viewing is altering the TV industry. According to our data, 70% of tablet owners, and 68% of smartphone owners, state that they use their additional devices while watching TV.

However, only 37% of those who practice second screen viewing do so in order to look up information that is related to the program they are watching. Most TV viewers use their devices in order to check emails or visit a social network...


Via Lauren Moss
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12 Steps to Promote Each and Every Blog Post (infographic)

12 Steps to Promote Each and Every Blog Post (infographic) | TypeOp Digital Marketing | Scoop.it

Thought you were done after hitting 'Publish'? That was just 1/2 the job- now you need to get out there and make some noise to promote your highly valuable content.

Here’s how...


Via Lauren Moss
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Nick Herbert's curator insight, February 6, 2013 12:21 AM

All abput consistnet message from your brand - think of it like a magnet which always acts the same way

Philippe Trebaul's curator insight, March 2, 2013 6:39 AM
12 Steps to Promote Each and Every Blog Post (infographic).

"Thought you were done after hitting 'Publish'? That was just 1/2 the job- now you need to get out there and make some noise to promote your highly valuable content.

Here’s how"...

























12 Steps to Promote Each and Every Blog Post (infographic) via @MYDstudio http://sco.lt/...


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My Modern Metropolis

My Modern Metropolis | TypeOp Digital Marketing | Scoop.it
My Modern Metropolis is where art enthusiasts and trendspotters connect over creative ideas.
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6 Ways to Add Twitter to Your WordPress Site

6 Ways to Add Twitter to Your WordPress Site | TypeOp Digital Marketing | Scoop.it
We cover various ways to merge your Twitter presence with your website and maximize opportunities to relate to your web audience.
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Delivering True Multi-Screen Ad Measurement, Nielsen Brings New Solution to Market

Delivering True Multi-Screen Ad Measurement, Nielsen Brings New Solution to Market | TypeOp Digital Marketing | Scoop.it
Nielsen, a global provider of information and insights into what consumers watch and buy, today announced a major step forward for cross-platform advertising measurement.
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Content Marketing Strategy | Intersection of Two Brands

Content Marketing Strategy | Intersection of Two Brands | TypeOp Digital Marketing | Scoop.it
Last year, Converse opened a state-of-the-art recording studio in Brooklyn. The studio represents a content marketing strategy at the intersection of 2 brands.
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16 Interesting Social Media Stats of 2012 [Infographic]

16 Interesting Social Media Stats of 2012 [Infographic] | TypeOp Digital Marketing | Scoop.it

'Social media and blogging statistics of 2012 as reported by different news agencies and networks.Especially interesting are the facts about the length of tweets and the number of unanswered wallposts by brands.'

 

View more facts, statistics and links at the original article source...


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16 Top Twitter Chats for Social Media and PR Professionals

16 Top Twitter Chats for Social Media and PR Professionals | TypeOp Digital Marketing | Scoop.it

Great resource -My recomendation is to set up a feed for five of the top twitter chats that interest you in your socila media managment tool of choice (mine is social bro atm for twitter www.socialbro.com) and monitor for key topics and people to follow & engage with  


Via David Wesson Evolve Social
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How to Measure Your Social Media Traffic Using Google Analytics | Social Media Examiner

How to Measure Your Social Media Traffic Using Google Analytics | Social Media Examiner | TypeOp Digital Marketing | Scoop.it
Social media traffic: How to track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics.
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9 Negotiation Tactics From Famous CEOs

9 Negotiation Tactics From Famous CEOs | TypeOp Digital Marketing | Scoop.it

A negotiation master class from 9 top CEOs
SUMMARY: Negotiating effectively is at the core of successful leadership, and the nine CEOs profiled here knew that better than most. Steve Jobs was a master at winning competitive negotiations with decisive, highball offers; Donald Trump has his staffers warn people to expect a curmudgeon, then turns on the charm when he arrives; and Warren Buffett uses his personal brand to secure favorable deals from those who want to be associated with him. 

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5 must-see social media infographics

5 must-see social media infographics | TypeOp Digital Marketing | Scoop.it

A picture is worth a thousand words, but what happens when you combine the two? Though the concept of data visualization is nothing new, the prominence of blogs and image-led social media platforms like Pinterest has truly proven that sometimes the designer’s stylus is mightier than the pen.

As we grow increasingly accustomed to bright, colourful and bite-sized visualisations of what once was presented in dense statistics and complex data, finding the best, most-useful infographics has become something of a task.

We thought we'd save you some time by presenting you with a short list of our favourite social media infographics. Enjoy!


Via Lauren Moss
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Joe Wise's curator insight, April 25, 2013 12:51 AM

For what it's worth....

AndySernovitz's curator insight, May 3, 2013 6:43 AM

As we grow increasingly accustomed to bright, colourful and bite-sized visualisations of what once was presented in dense statistics and complex data, finding the best, most-useful infographics has become something of a task.

Alex Delfosse's curator insight, May 12, 2015 11:58 PM

I had a hard time finding something I could wholeheartedly classify as useful bait however this seems to fit the bill. It gives numerous rules of social media that can be applied on a day to day basis. This ones a bit jam packed and I can't read a thing on the bottom so that's a negative. But the variety makes up for it.

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10 controversial moments in logo and brand design

10 controversial moments in logo and brand design | TypeOp Digital Marketing | Scoop.it

From unpopular rebrands to offensive adverts, these logo and brand redesigns split opinion right down the middle.

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Bad Spoon's curator insight, July 5, 2013 4:06 AM

Controverse : 10 évolutions de logo et d'identité visuelle qui ont fait couler beaucoup d'encre

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How to Build the Perfect Tweet: an infographic guide

How to Build the Perfect Tweet: an infographic guide | TypeOp Digital Marketing | Scoop.it

A tweet only has 140 characters; with such a small amount of characters at your disposal, you need to make the most of each one.


The perfect tweet consists of three main parts: your message, a link and blank space. Here's what each section should include:

Message:

Call to action: Tell readers what you want them to do.Hashtags: Include one or two to increase your reach among people who don't follow you.Tone: Use your own voice, but in a professional way.Format: Use a mix of headlines, questions and statistics to drive clicks and retweets.

Link:

Shortened URLs: Bit.ly links earn the most retweets.

Blank space:

Leave room for at least 20 characters at the end of your tweet so retweeters can add comments. 

Check out the graphic for more information...


Via Lauren Moss
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Philippe Trebaul's curator insight, March 5, 2013 12:04 PM
Poster sur:    TOUT SUR FACEBOOK AVEC PHILIPPE TREBAUL SUR SCOOP.IT  TOUT SUR Pinterest AVEC PHILIPPE TREBAUL SUR SCOOP.IT  TOUS DE GOOGLE PLUS AVEC PHILIPPE TREBAUL SUR SCOOP.IT  Architecture et Urbanisme - Construction Grands Projets de Paris et IDF  REJOIGNEZ-NOUS ET SCOOP.IT Suivez-moi sur SCOOP.IT  MONSTER.FR AVEC PHILIPPE TREBAUL  OPTIMISEUR PRÉSENCE SUR SA LIÉ DANS LA VIA SCOOP.IT ET PHILIPPE TREBAUL  Personal Branding et réseaux professionnels  Philippe TREBAUL sur SCOOP.IT - @ TREBAULPhilippe - MAJORS DE LA FILIERE BTP - WWW. COPTOS.COM  Quel Grand Paris?  Référencement et d'optimisation RANKING  START-UP et Réseaux sociaux - RÉSEAUX START-UP ET SOCIAL - @ TREBAULPhilippe  START-UP ET PROFESSIONNELS Réseaux sociaux - démarrage et réseaux sociaux professionnels - @ TREBAULPhilippe  SOLUTIONS D'IMPRESSION TECHNOLOGIQUES  WEB POUR IMPRIMER AVEC Coptos - www.coptos.com - 01 41 17 40 40 - ISSY-LES-MOULINEAUX   
Comment construire le Tweet Perfect ? Un guide d'infographie.

À partir de...

"Un tweet a seulement 140 caractères, w vec une telle petite quantité de caractères à votre disposition, vous avez besoin pour tirer le meilleur de chacun.


Le tweet parfaite se compose de trois parties principales: Votre message, un lien et un espace vide. Voici ce que chaque section doit inclure:

Message:

  • Appel à l'action: Dites aux lecteurs ce que vous voulez qu'ils fassent.
  • Hashtags: Inclure un ou deux pour augmenter votre portée chez les personnes qui ne vous suivent.
  • Tonalité: Utilisez votre propre voix, mais d'une manière professionnelle.
  • Format: Utiliser un mélange de titres, des questions et des statistiques de conduire clics et retweets.

Lien:

  • URL raccourcie: Bit.ly liens gagner le plus de retweets.

Espace vide:

  • Laissez un espace d'au moins 20 caractères à la fin de votre tweet donc retweeters pouvez ajouter des commentaires.

Consultez le graphique pour plus d'informations "...



How to Build the Perfect Tweet: an infographic guide via @kanter http://sco.lt/...




ParadigmGallery's comment, March 6, 2013 12:21 PM
ugh..come a long way but always more to learn...space at end of tweet for added comments and RT's ....WOW
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Google+ Is Now The Number Two Social Network In The World

Google+ Is Now The Number Two Social Network In The World | TypeOp Digital Marketing | Scoop.it

Reports now show that Google+ has surpassed Twitter in active users and is second only to Facebook.


A new report by Global Web Index shows that Google+ has surpassed Twitter in active users and is second only to Facebook.


Technically YouTube was considered #3 and Twitter came in at #4 by the numbers. Although it is good to note that Twitter is actually the fastest growing of them all, with 40% growthin the last quarter.


Via Lauren Moss
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David Dellamonica's comment, March 3, 2013 5:49 AM
absolutely
Two Pens's curator insight, March 3, 2013 6:24 PM

Interesting that G+ ranks #2 with so few people actually using it as a network. Shows the power of Google that everybody feel like they have to belong to it but so many don't use it :-) Nobody wants to get left behind.

Janet Louise Stephenson's curator insight, May 3, 2013 10:23 PM

Do you believe that Google+ moved ahead of Twitter?

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Inbound Marketing Explained in 6 Simple Analogies

Inbound Marketing Explained in 6 Simple Analogies | TypeOp Digital Marketing | Scoop.it
Read some awesome analogies to help describe inbound marketing in clearer terms.
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61 Brand identity style guides from around the world | Logo Design Love

61 Brand identity style guides from around the world | Logo Design Love | TypeOp Digital Marketing | Scoop.it
I'm always interested in how style guides are presented, so I compiled a reference list.
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7 Things Your Social Media Consultant Should Tell You

7 Things Your Social Media Consultant Should Tell You | TypeOp Digital Marketing | Scoop.it
If social media consultants are doing their jobs, they should put themselves out of business. I speak as one of their kind. Before joining Fast Company last spring, I was the social media editor at the New York Daily News.
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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | TypeOp Digital Marketing | Scoop.it

Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.

This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...


Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...


Via Lauren Moss
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First Details On Facebook’s “View Tags” Cookie Ad Tracking That Shows Sales From Impressions Not Just Clicks

First Details On Facebook’s “View Tags” Cookie Ad Tracking That Shows Sales From Impressions Not Just Clicks | TypeOp Digital Marketing | Scoop.it

Facebook's ad tracking program, “View Tags”, lets advertisers drop cookies on people who see their Facebook ads and track if they buy something later.  Results also show that up to 87% of conversions can come from views, rather than clicks.


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Frequently Asked Questions - JailbreakQA

If you have a question, please don't post it in the FAQ. Just click "ask a question" on the top right. Thanks!Most popular questionsHow do I get my device out of "Safe Mode" (Springboard crashing)?
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