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Rescooped by Riccardo Chiattelli from Transmedia: Storytelling for the Digital Age
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The Dawn of Modern Transmedia Storytelling: Star Wars

The Dawn of Modern Transmedia Storytelling: Star Wars | TV tomorrow | Scoop.it

Jason Hamilton:  "It's impossible to track down exactly when transmedia began to take effect as a major form of storytelling. As with any movement, it built up bit by bit, and is still gaining momentum. However, almost anyone with any knowledge in the area would agree that one of the biggest early influences was the film Star Wars and the pop culture phenomenon it started."


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Anahí Enciso's curator insight, May 1, 2013 7:42 PM

Un ejemplo claro de transmedia.

Sandra Argüelles's comment, May 8, 2013 6:09 PM
Ejemplo de transmedia desde luego!!
Reina Díaz's comment, May 8, 2013 10:13 PM
Uno de los mejores ejemplos transmedia que hay, en mi opinión. Y para mirarlo desde otra perspectiva: http://www.forbes.com.mx/sites/el-imperio-economico-de-star-wars/
Rescooped by Riccardo Chiattelli from Transmedia: Storytelling for the Digital Age
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Beyond the Page: Transmedia Storytelling - Macquarie ICT Innovations Centre

Beyond the Page: Transmedia Storytelling - Macquarie ICT Innovations Centre | TV tomorrow | Scoop.it

Cathie Howe:  "With the imminent implementation of the BOS Syllabuses for the new Australian Curriculum English, particularly with a need for teachers to facilitate the ability for students to respond to and compose multimodal and digital texts and, the need to address the ICT capabilities of Literacy, ICT and Critical and Creative thinking, transmedia storytelling could potentially provide an engaging and effective way to meet these elements."


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Jeni Mawter's curator insight, April 28, 2013 10:02 PM

Children and young adults in Australia will embrace the transmedia way of learning.

Julio Vizcarra's curator insight, August 18, 2013 3:05 AM

Transmedia storytelling and education

Annette Cullinan's curator insight, November 7, 2013 12:23 AM

transliteracy

Rescooped by Riccardo Chiattelli from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | TV tomorrow | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

Rescooped by Riccardo Chiattelli from Transmedia: Storytelling for the Digital Age
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Beyond the Page: Transmedia Storytelling - Macquarie ICT Innovations Centre

Beyond the Page: Transmedia Storytelling - Macquarie ICT Innovations Centre | TV tomorrow | Scoop.it

Cathie Howe:  "With the imminent implementation of the BOS Syllabuses for the new Australian Curriculum English, particularly with a need for teachers to facilitate the ability for students to respond to and compose multimodal and digital texts and, the need to address the ICT capabilities of Literacy, ICT and Critical and Creative thinking, transmedia storytelling could potentially provide an engaging and effective way to meet these elements."


Via The Digital Rocking Chair
more...
Jeni Mawter's curator insight, April 28, 2013 10:02 PM

Children and young adults in Australia will embrace the transmedia way of learning.

Julio Vizcarra's curator insight, August 18, 2013 3:05 AM

Transmedia storytelling and education

Annette Cullinan's curator insight, November 7, 2013 12:23 AM

transliteracy