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Machinima Using Game-Themed Videos to Lure Young Men

Machinima Using Game-Themed Videos to Lure Young Men | TV Future | Scoop.it
Machinima, with its game-oriented shows, trailers and news reports, is in the vanguard of video Web sites attracting young male viewers away from traditional media companies.
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The trends shaping TV's future, now
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National VoD challenge | Features | C21Media

National VoD challenge | Features | C21Media | TV Future | Scoop.it
National VoD challenge
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Interesting analysis by O&O via @c21media

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Instagram pins hopes on IGTV's vertical video

Instagram pins hopes on IGTV's vertical video | TV Future | Scoop.it
The push into longer video is an attempt to pull eyeballs away from YouTube and Snapchat.
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'A different model': Why the BBC centralized its VR team

'A different model': Why the BBC centralized its VR team | TV Future | Scoop.it
“We’re understanding that you can’t separate editorial and creative from the technology in order to work out to use a new medium to tell stories."
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Roland Emmerich, Marco Weber Launch Social VR Company VRenetic

Roland Emmerich, Marco Weber Launch Social VR Company VRenetic | TV Future | Scoop.it
The "Independence Day" director wants to embrace user-generated content for his first foray into virtual reality.
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Amazon à la carte

Amazon à la carte | TV Future | Scoop.it
Is online giant Amazon's latest UK initiative threatening pay TV incumbents such as Sky and Virgin, asks Kate Bulkley.
MIP Markets team's insight:

Must read ! This may drasticaly disrupt the channel distribution as we know it.

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Mike Rowe, LaVar Ball Headline New Programming Pickups For Facebook - Tubefilter

Mike Rowe, LaVar Ball Headline New Programming Pickups For Facebook - Tubefilter | TV Future | Scoop.it
Two of Facebook's upcoming original programs will be a docuseries about LaVar Ball's family and a show hosted by Mike Rowe.
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Netflix Launches ‘Puss in Book,’ Its First Interactive Kids Story

Netflix Launches ‘Puss in Book,’ Its First Interactive Kids Story | TV Future | Scoop.it

Netflix Launches ‘Puss in Book,’ Its First Interactive Kids Story

COURTESY OF NETFLIX
JUNE 20, 2017 | 06:00AM PT
Netflix may just have found a way to make kids TV shows even more addictive: The video service launched a first interactive kids show Tuesday that allows the little ones to pick between branching narratives.

“Puss in Book: Trapped in an Epic Tale,” features Puss, the Shrek character that eventually got its own Dreamworks Animation-produced TV show on Netflix. In this story, Puss finds himself stuck in a book of fairy tales. To escape, he has to master a number of challenges — and viewers have a say about which ones. Should Puss venture into the world of Sinbad, or Snow White? Should Goldilocks’ bears be friendly, or grumpy?

“I have a six-year-old daughter who talks to these shows all the time,” said Netflix director of product innovation Carla Engelbrecht Fisher during a recent interview with Variety. But while shows like “Dora the Explorer” or “Blue’s Clues” encourage viewers to shout out answers, they don’t actually give kids a chance to interact. “It’s a faux two-way conversation,” she said.

That’s why Fisher jumped at the chance to build truly interactive TV shows with branched narratives. “We are putting viewers in the driver’s seat,” she said.


One of the choice points from “Buddy Thunderstruck: The Maybe Pile” COURTESY OF NETFLIX
In addition to “Puss in Book,” Netflix is also getting ready to release “Buddy Thunderstruck: The Maybe Pile” by July 14. Based on an American Greetings- and Stoopid Buddy Stoodios-produced Netflix original starring a truck-racing dog and his pet ferret, the title lets viewers make a number of choices for stunts that will likely go horribly wrong. And next year, Netflix is set to debut a third interactive title, “Stretch Armstrong: The Breakout.”

The two first interactive adventures both feature a number of dual choices, giving viewers 10 to 15 seconds to make up their minds and then take a pick with their TV remote or game controller, or simply by interacting with a touch screen. Can’t decide? Then Netflix will make the choice for you and continue with the story.

Netflix kick-started its interactive content project two years ago, with dozens of employees working on the technology for the better part of a year, albeit some on a part-time basis. “This is very different for Netflix,” said Fisher. Not only did the company have to tweak some of its back-end technology to integrate interactive content into its catalog, Netflix and its studio partners also had to figure out how to best tell these kinds of stories.


Part of the story map for “Puss in Book.” COURTESY OF NETFLIX
How many choices are too many? How deep should individual branches go? And how do you even communicate to viewers that they should pick up their remotes and pick their own path? Questions like these led to long conversations among the team, said Fisher. In the end, “Puss in Book” actually features a shorter and a longer path, with the option for viewers to go through both in one sitting.

At launch, these kinds of interactive stories are working on most newer smart TVs and streaming boxes as well as on iOs devices. Apple TV, Chromecast and Android phones and tablets as well as web viewing aren’t supported for now. But Netflix is looking to eventually bring the format to additional platforms — and may even experiment with more advanced forms of interactivity, or other content genres, in the future. “We’ve gotta start somewhere,” said Fisher.

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Facebook nears scripted TV debut with MTV revival - TBI Vision

Facebook nears scripted TV debut with MTV revival - TBI Vision | TV Future | Scoop.it
Television Business International
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Snapchat Shows: Inside the Plan to Reimagine TV for the Mobile Era

Snapchat Shows: Inside the Plan to Reimagine TV for the Mobile Era | TV Future | Scoop.it
When Elisabeth Murdoch said goodbye to the family business in the wake of the News Corp. phone-hacking scandal in 2014, there was considerable anticipation regarding her next career move.
Bastiengave's insight:

Mobile at the heart of Content Distribution Strategy.

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Amazon Studios Now Accepting Short Film Submissions For Feature Development

Amazon Studios Now Accepting Short Film Submissions For Feature Development | TV Future | Scoop.it
Short films are the new scripts at Amazon Studios, which is opening its content development factory to shorts and concept videos for optioning into feature films.
Bastiengave's insight:

From Web series to Short Form Content... The time has finaly come to take them seriously.

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Planet Snap

Planet Snap | TV Future | Scoop.it
In the second case study exploring how traditional media is using Snapchat, Jackie Lee-Joe explains why BBCWW tapped the platform for the launch of Planet Earth II.
Bastiengave's insight:

How Snapchat enables new storytelling.

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Popularity of Sony’s PlayStation VR Surprises Even the Company - NYTimes.com

Popularity of Sony’s PlayStation VR Surprises Even the Company - NYTimes.com | TV Future | Scoop.it
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The Highest-Paid YouTube Stars 2016: PewDiePie Remains No. 1 With $15 Million

The Highest-Paid YouTube Stars 2016: PewDiePie Remains No. 1 With $15 Million | TV Future | Scoop.it
The YouTubers behind these 10 channels have earned a combined $70.5 million in the 12 months ending in June—a 23% increase from last year’s total.
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BBC to develop AI that helps programme makers and schedulers –

BBC to develop AI that helps programme makers and schedulers – | TV Future | Scoop.it
The BBC’s research and development department (BBC R&D) is developing Artificial Intelligence to help programme makers and schedulers unlock valuable resources from its extensive library. The news arrived as BBC 4.
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Instagram to launch “video entertainment hub” –

Instagram to launch “video entertainment hub” – | TV Future | Scoop.it
Instagram is reportedly planning to allow video uploads of up to an hour and is looking to roll out a professional video hub as part of its service. The Facebook-owned photo sharing site has had conversations in recent weeks with content creators and publishers about producing long-form video fo
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IAB Cuts NewFronts 2018 in NYC to One Week, Plans L.A. Event

IAB Cuts NewFronts 2018 in NYC to One Week, Plans L.A. Event | TV Future | Scoop.it
The Interactive Advertising Bureau has dramatically scaled back this year's Digital Content NewFronts advertising pitchfest in New York City -- trimming the schedule from two weeks to one.
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Fox’s ‘Ghosted’ Will Premiere on Twitter Ahead of Broadcast Debut

Fox’s ‘Ghosted’ Will Premiere on Twitter Ahead of Broadcast Debut | TV Future | Scoop.it
Fox's new comedy series "Ghosted" will debut on Twitter days before its scheduled linear premiere — part of a new partnership between the broadcaster and the social-media company announced Tuesday.
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In The Digital Future, What Do Studios Look Like? Anything At All?

In The Digital Future, What Do Studios Look Like? Anything At All? | TV Future | Scoop.it
In the fractured, fast-moving Attention Economy of the future, can the studios provide enough distinctive vision to stay in business? I'm skeptical.
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Cannes Lions: Jeffrey Katzenberg Talks WndrCo Plans, "New TV" Model

Cannes Lions: Jeffrey Katzenberg Talks WndrCo Plans, "New TV" Model | TV Future | Scoop.it
The mogul envisions short episodes of shows of six to 10 minutes in length with a strong advertising component and offering creators a stake in the series.
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‘The Walking Dead’ Virtual Reality Games in the Works

‘The Walking Dead’ Virtual Reality Games in the Works | TV Future | Scoop.it
A first of a series of Walking Dead VR games will be released in 2018.
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Altice ‘jumped the gun’ in PT acquisition

Altice ‘jumped the gun’ in PT acquisition | TV Future | Scoop.it
The European Commission says Altice breached EU rules through the early implementation of its PT Portugal acquisition.
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GroupM launches new content group

GroupM launches new content group | TV Future | Scoop.it
Global ad giant GroupM is launching an international content investment and rights management company to fund, develop, produce and distribute premium content.
Bastiengave's insight:

When Media Agencies turn into Studio..

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Facebook says it’s in talks to buy its own video shows

Facebook says it’s in talks to buy its own video shows | TV Future | Scoop.it
The company says it wants to "kickstart" its video efforts.
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