Is Intel working on a major TV initiative? | TV Everywhere |

Intel has approached media companies with plans to launch a virtual pay TV service, selling subscription bundles over the Internet as opposed to through local cable networks, according to a report by the Wall Street Journal. The move could mark a defiant comeback to the TV space just months after the chip maker shelved a unit that produced CPUs for Google TV and other connected platforms. This time around, Intel apparently wants to do it alone.  The Wall Street Journal is reporting that Intel is planning to launch a service on its own set-top boxes and market it directly to the consumer – a big change in strategy for a company that previously was content with powering third-party products with its own chip sets. The paper has also learned that Intel could launch the service as early as late 2012