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TSA-Online Marketing
News relating to online marketing including SEO, design and build and other digital goodness
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Mobile Search Budgets Increasing 307% For Smartphones, 231% For Tablets

Mobile Search Budgets Increasing 307% For Smartphones, 231% For Tablets | TSA-Online Marketing | Scoop.it
Search marketers spent 307% more of their budgets on smartphone ads and 231% on tablets to date in Q4 2012 compared with the prior year, according to IgnitionOne.

 

The gap in cost per clicks (CPCs) between mobile devices and PCs remain strong, with PCs earning 28% higher CPCs than smartphones and 36% higher CPCs than tablets for the quarter.

 

Advertisers had a productive Thanksgiving weekend with search spend up 29% over last year, as consumers took advantage of Black Friday and Cyber Monday sales. Impressions by 29%; transactions 27%; and clicks, 24%, but the average order value (AOV) slid 2.7%, advertisers managed to increase revenue 23% compared to the 2011 shopping weekend.

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Dear silly web: 20 things to banish in 2013

Dear silly web: 20 things to banish in 2013 | TSA-Online Marketing | Scoop.it
Two years ago I wrote about the 25 things that will make me leave a website in less than 10 seconds. I covered pop-ups, autosound, and a bunch of other user experience face palms.
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What Makes Someone Leave Your Website?

What Makes Someone Leave Your Website? | TSA-Online Marketing | Scoop.it
Did you know that that 40% of web visitors never return to a website after a bad browsing experience?
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What is digital marketing [Infographic]

What is digital marketing [Infographic] | TSA-Online Marketing | Scoop.it
Digital marketing has become an essential part of online business development and promotion. So what is digital marketing and how to use it correctly?

Via Anthony Burke
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Stop Designing Mobile Websites

Stop Designing Mobile Websites | TSA-Online Marketing | Scoop.it

In my opinion, it’s time to stop designing mobile websites. Dramatic, I know… but my thoughts are not unfounded. Despite the popularity of mobile, we can no longer say “mobile browsing is on the rise.”


Via gonzodesign
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8 Ways to Improve Your 'About Us' Page

8 Ways to Improve Your 'About Us' Page | TSA-Online Marketing | Scoop.it
Chances are, it's one of the most-visited pages on your site. It's probably also the weakest. Here's how to fix it.
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