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Super Affiliates Inner Circle Club!

Super Affiliates Inner Circle Club! | Trial paper |
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6 Ways to Prevent Your Company From Losing Money this Flu Season

6 Ways to Prevent Your Company From Losing Money this Flu Season | Trial paper |
6 ways your company can push back and fight against the #flu: #hr #health #worklife
Naz Saltoğlu's comment, February 22, 2013 6:56 AM
Rescooped by Naz Saltoğlu from The MarTech Digest!

Where marketing execs are spending all those tech dollars - InfoWorld

Where marketing execs are spending all those tech dollars - InfoWorld | Trial paper |
Gartner says marketing may spend more on tech than IT, but for what?


These technologies break down into three broad buckets:

Marketing automation. This includes content management and social media monitoring, as well as the automation, aggregation, and analysis of social data, not to mention established technologies such as sales-force automation and CRM. The goal of this category is to increase the effectiveness of the marketing processes themselves.Social technology and mobile technology. Both technologies produce fundamentally different interactions with and among customers. How marketers can take advantage of them is unclear. At one end is the monitoring of people's new behaviors -- what they comment on in social media and how they shop or look up information when not at a desk, for example. At the other is using these new conduits to customers to serve them actively, such as tapping into location data to provide localized recommendations -- marketers use the terms "geotargeting" and "hyperlocal" to refer to these new types of possible services.Analytics for real-time business intelligence. Historically, companies have used BI to assess the past, then roll out changes based on that assessment. But in a fast-moving world, that insight often comes too late. Also, it's typically based on data collected for very specific purposes, so the insights that can be gleaned from it tend to be limited to those original purposes. But new, often cloud-based technologies -- collectively called big data -- are providing ways to analyze information very quickly (even in real time), from multiple sources. Companies can adjust their operations and marketing more quickly -- and even more targeted to specific types of customers.
Via CYDigital
CYDigital's curator insight, February 22, 2013 6:10 AM

And here's the fascinating statement from the article:

"Because of the complexity involved, marketing can't do it alone -- it needs IT."

This is a significant article as it is coming from one of the most well-respected IT oriented trade magazines. If you've been following the ongoing discussions, you know that the CMO and CIO are beginning to collaborate.

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