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How Consumers Are Changing The Face Of Your Brand - Forbes

How Consumers Are Changing The Face Of Your Brand - Forbes | Trends | Scoop.it
How Consumers Are Changing The Face Of Your Brand
Forbes
In light of the upcoming Twitter IPO, it's important to look back on the company's immense impact on the news industry. The introduction and proliferation of Twitter, and the ...
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Understand your customer better through use of instagram and to bring the brand closer to the consumer

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The Hottest Trends In Eyewear For 2014 - Forbes

The Hottest Trends In Eyewear For 2014 - Forbes | Trends | Scoop.it
The Hottest Trends In Eyewear For 2014
Forbes
This style, inspired by the latest craze in social media, has a 1970s appeal. ...
Roberta Simanaityte's insight:

The way that some trends are covered through social media, potential for argos to do the same? Tweet, products, etc?

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Customer Service Trends for 2014 - Dubai Chronicle

Customer Service Trends for 2014 - Dubai Chronicle | Trends | Scoop.it
Customer Service Trends for 2014
Dubai Chronicle
Upcoming Customer Service Trends for 2014. November 10, 2013 Leave a Comment. There is a ... Over the last decade, this sphere has also been influenced by the many new technological innovations.
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Personalised offer, contact with computers for help and a greater need for exellent service. Incraesed use of social media to complain

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Site uses social media to track illness - So Md News

Site uses social media to track illness
So Md News
Now, Sickweather is introducing a new smartphone app in six to eight weeks that will alert users every time they are in the vicinity of a sick person.
Roberta Simanaityte's insight:

Silly, but fun. Twitter feed used to determain sick zones

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5 Trends That Might Impact Marketing To Moms In 2014 - MediaPost Communications

5 Trends That Might Impact Marketing To Moms In 2014 - MediaPost Communications | Trends | Scoop.it
5 Trends That Might Impact Marketing To Moms In 2014
MediaPost Communications
As we head towards the holiday season, it's time to start thinking about the upcoming year. We all know that the marketing landscape is ...
Roberta Simanaityte's insight:

More time, due to apps, tablets etc - indulge herself, 

Include dad into marketing

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5 Ways Brands Can Bring Customer Engagement Back Home - MediaPost Communications

5 Ways Brands Can Bring Customer Engagement Back Home - MediaPost Communications | Trends | Scoop.it
5 Ways Brands Can Bring Customer Engagement Back Home MediaPost Communications Questions can vary based on your own objectives, from who will win the big game, to who's your favorite character, to what would be the perfect new feature in an...
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How Augmented Reality Can Generate Mobile Commerce

How Augmented Reality Can Generate Mobile Commerce | Trends | Scoop.it

Today over half of UK consumers use a smartphone and 20%use a tablet, a figure that has quadrupled in the last year alone.


The rapid increases in mobile adoption and internet usage have propelled mobile commerce forward as the fastest growing retail sector in the UK, and augmented reality is increasing becoming part of this.

 

This article investigates the emerging trend of augmented reality in mobile commerce strategies, and how major brands are using it in a variety of ways to drive sales.

 

In 2011 one in every ten pounds spent with UK high street retailers came from mobile channels


 

By 2012 it’s expected that shoppers will spend £4.5 billion using mobile devices, an increase of 584% in two years

 

Mobile commerce continues to be the fastest growing retail sector in the UK. As retailers start answering to emerging trends in consumer m-commerce behaviour, augmented reality is increasing proving to be an effective tool for capturing sales.

 

‘Brands are turning to AR because it puts mobile where it belongs, right at the heart of the marketing mix. Offline aspects of a brand’s marketing mix are now online and shortening the gap between customer engagement and their ability to purchase via their handset;’ Tamara Roukaerts, Head of Marketing (UK & EMEA), Aurasma.


Via InsideDigital.org
Roberta Simanaityte's insight:

print from mobile - ASOS

augmented reality

 

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A Sneak Peek At 2014 Marketing Trends And Other Hot Topics From The ... - Forbes

A Sneak Peek At 2014 Marketing Trends And Other Hot Topics From The ... - Forbes | Trends | Scoop.it
A Sneak Peek At 2014 Marketing Trends And Other Hot Topics From The ...
Forbes
The 2013 Marketing Forum USA (@MKTForum) was held 20 October – 22 October at The Four Seasons in Scottsdale Arizona and hosted some of marketing's top movers and shakers.

Via Thomas Faltin
Roberta Simanaityte's insight:

marketing trens and how to communicate with audience in 2014

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The New Trends Of Online Marketing In Upcoming Year

The New Trends Of Online Marketing In Upcoming Year | Trends | Scoop.it
After the major algorithm update and the introduction of new knowledge graph (Google’s Hummingbird and Penguin algorithm update) it is predicted that local SEO will lead marketing in the coming fut...
Roberta Simanaityte's insight:

Marketing needs in the next year

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Top business and technology trends for 2014 - Techday NZ

Top business and technology trends for 2014 - Techday NZ | Trends | Scoop.it
Techday NZ
Top business and technology trends for 2014
Techday NZ
Businesses looking to overcome current market challenges could benefit by following the key trends predicted for 2014 according to UXC Eclipse.
Roberta Simanaityte's insight:

“Companies have mainly been focusing on external audiences when it comes to mobility but the internal aspects will be increasingly important.

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Online help on bargain homes - The Star Online

Online help on bargain homes - The Star Online | Trends | Scoop.it
Online help on bargain homes The Star Online Featuring an interactive map of new and upcoming property development projects, the portal allows users to view the new housing and commercial projects available either by selecting the developers or...
Roberta Simanaityte's insight:

Online catalogue of new houses. A website that works like a catalogue?

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Top IT Trends: Expectations for 2014 - Business 2 Community

Top IT Trends: Expectations for 2014 - Business 2 Community | Trends | Scoop.it
Business 2 Community Top IT Trends: Expectations for 2014 Business 2 Community According to Anton Ruin, CEO of Epom ad serving and management company, in spite of common challenges in this ad segment, the development of new cutting-edge...
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App - but the trend is already published...

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9 Things Extremely Successful People Do After Work - Huffington Post

9 Things Extremely Successful People Do After Work - Huffington Post | Trends | Scoop.it
9 Things Extremely Successful People Do After Work
Huffington Post
So take the time to plan some favorite activities for the upcoming weekend, and the sheer anticipation will carry you through the rest of the week.
Roberta Simanaityte's insight:

Could this effect how & where people will shop?

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Meet the guy who engineered the PlayStation 4 - Digital Trends

Meet the guy who engineered the PlayStation 4 - Digital Trends | Trends | Scoop.it
Digital Trends
Meet the guy who engineered the PlayStation 4
Digital Trends
And that was all before Sony confirmed that it was pinning its future gaming hopes on him.
Roberta Simanaityte's insight:

Trend for the future is custoemer experience, better grpahics etc

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Upcoming 2014 Web Trends: Desktop Sites Synced with Mobile Devices

Upcoming 2014 Web Trends: Desktop Sites Synced with Mobile Devices | Trends | Scoop.it
With cultivation, determination and innovation, the 2014 web trends could involve more of a universal aspect than ever before connecting devices and lifestyles.
Roberta Simanaityte's insight:

mobile device to control presentations and play games on a desk top

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17 Future Digital Advertising Statistics, Trends and Forecast

17 Future Digital Advertising Statistics, Trends and Forecast | Trends | Scoop.it
The Advantages Of Modern Digital Advertising
Nowadays, there is more mention of the Internet and all that it has to offer, which includes social media sites, virtual radios, email services and digital encyclopedias.

Via Thomas Faltin
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Mitch Joel's Marketing Tech Trends Marketers Can Leverage

Mitch Joel's Marketing Tech Trends Marketers Can Leverage | Trends | Scoop.it

Technology has changed business, but few have leveraged this opportunity. Mitch Joel explains marketing tech trends and shows how to leverage them.

 

You know technology has changed business, but has your company actually adapted to the opportunities?Mitch Joel, author of “CTRL ALT Delete,” recently showed us how to leverage tech to be better marketers, in his Vocus webinar.

 

Mitch Joel - Marketing Tech TrendsMissed Mitch’s presentation? Register for the on-demand version here!

 

Here are our three key takeaways, and some brands already doing them...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 29, 2013 2:26 AM

Mitch Joel offers up 3 key Digital Marketing strategies: 

1.  the need to establish relationships 

2.  seal the deal with data

3.  provide utility.

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Mattel hopes to counter Chinese imports with new toys, ties up for Dhoom 3 ... - Economic Times

Mattel hopes to counter Chinese imports with new toys, ties up for Dhoom 3 ... - Economic Times | Trends | Scoop.it
Mattel hopes to counter Chinese imports with new toys, ties up for Dhoom 3 ...
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Reduce price through packaging

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