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B2B: Facing the omnichannel challenge

B2B: Facing the omnichannel challenge | B2B | Scoop.it
The changing consumer journey has caused a corresponding shift in B2B buying expectations. A recent Forrester Consulting Thought Leadership Paper, commissioned
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Comment aligner sa stratégie de contenu au parcours de l'acheteur B2B

Comment aligner sa stratégie de contenu au parcours de l'acheteur B2B | B2B | Scoop.it
Le content marketing représente le gap entre ce que veut le marketing produit et ce que veulent réellement les clients. Un prospect assis derrière son bureau, entrain d'attendre une campagne market...
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15 B2B Brands That Tell Great Stories

15 B2B Brands That Tell Great Stories | B2B | Scoop.it
How storytelling is working in B2B and SaaS industries, where past marketing tactics were mathematical, calculated, and much less human than storytelling.
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It’s Time to Automate Demand Gen

It’s Time to Automate Demand Gen | B2B | Scoop.it
Nearly all marketers are using advertising and marketing technologies to automate the processes required to create, execute, and analyze marketing programs. Automation is making marketers smarter ab…
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How to Build an Effective B2B Video Series - Vidyard

How to Build an Effective B2B Video Series - Vidyard | B2B | Scoop.it
Video series' are a strategic way to add substance to your content calendar. They also keep your audience coming back for more. Learn how to build one here!

Via Pantelis Chiotellis
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