Using Instagram to your full potential
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A Look at Ads on Instagram

A Look at Ads on Instagram | Using Instagram to your full potential | Scoop.it
A few weeks ago, we shared our plans to introduce advertising on Instagram. Today, we want to provide a few more details about exactly what ads on Instagram will look like.
If you’re in the United...
Justin Lee's insight:

This is a short article a while back when Instagram first introduced Ads for their app. They will be making the ads relevant to users probably based of hash tags and who you are following. This shows how research of the internet is used and how businesses can use instagram more formally rather than just having an account. 

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Instagram and the Future of Visual Marketing

Instagram and the Future of Visual Marketing | Using Instagram to your full potential | Scoop.it
Everyone already knows how powerful visual-focused social media can be, but this is really just the tip of the iceberg. Whether it’s on Facebook or some other site, impulse buying via social media is going to spread like wildfire.
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For one of the class modules we explored what the internet might be in the future. This article shows what Instagram might become for companies in the future.

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6 Things You Should NOT Do On Instagram

6 Things You Should NOT Do On Instagram | Using Instagram to your full potential | Scoop.it
By Emily Taing

With over  150 million monthly active users and talks of the  introduction
of ads within the next year, Instagram is setting up their filter shop and
looking to stay. According to  Socialbakers, pictures have a higher average
Engagement Rate (0.194%) than other post types (0.159%). As you brainstorm
how to make an impact on this growing network, remember these 6 things you
should not do on Instagram. After all, no one wants to waste their time-
or, worse, lose potential fans by committing an unwritten Instagram faux
pas.

1. Don't Be Invisible.

Instagram is a visual platform that allows brands to engage with their fans
through real-time visual storytelling. It has more continuity and
creativity than other platforms. If you sign up and leave your profile to
rot, don't bother signing up.

2. Don't Advertise.

Yes, Instagram is in talks of adding ads to their platform, but that
doesn't mean your brand should start in the feed. Resist the urge to
repurpose product shots from professional photo shoots or to blast your
branding. Instagram is about being in the moment. Keep it subtle and keep
the focus on the experience or emotion of your brand. Give your brand some
personality on Instagram; don’t feel required to follow a specific formula.

3. Don't Be Annoying.

Don't post more than one photo in a row or once every few hours. If you
want to share several images, consider creating a video or using an app
like PicStich to create a collage. When making a collage, remember to
combine images with a collective meaning to make a greater impact.

4. Don't Be Sloppy.

Make sure your pictures are visually appealing, are good quality and not
blurry. Use Instagram to show off your brand or product in the best light.

5. #Don't #hashtag #overload

Use hashtags that are specific to your brand and consistent with your other
social media accounts.

6. Don't Be Selfish.

Instagram is a great place to interact with your fans. Take the time to
comment and engage with not only those interacting with your photos but
those taking photos of your brand as well. Instagram is a great place to
crowdsource photos. Encourage your followers to generate content for your
brand. They will feel more connected to your brand, and perhaps their ideas
will help you to generate your greater content.

What common mistakes do you see brands making on Instagram? Share your
thoughts in the comments below!

 
Justin Lee's insight:

This article touches on things not to do on Instagram. One thing I felt was a great tip was, don't be annoying people hate spam so never post multiple times in a day no matter how great the pictures are. Another great point was do not be sloppy, Instagram is for you to post "nice" pictures keep the bad versions out.

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5 Of The Most Popular Instagram Accounts - Facebook, Inc. (NASDAQ:FB)

5 Of The Most Popular Instagram Accounts - Facebook, Inc. (NASDAQ:FB) | Using Instagram to your full potential | Scoop.it
Instagram, made up of the words "instant camera" and "telegram," is an online mobile photo- and video-sharing and social networking service.

It enables...
Justin Lee's insight:

In one of the case modules of this class we focused on social media platforms. I wrote about an MLB coach who's reputation was ruined by a fake Twitter. Many celebrities and popular figures use Instagram mostly related to their personal lives. This can be a great way to show people what you are like on a personal level. This is also risky because you have to be careful about what you post or people make make assumptions. 

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A Look at Ads on Instagram

A Look at Ads on Instagram | Using Instagram to your full potential | Scoop.it
A few weeks ago, we shared our plans to introduce advertising on Instagram. Today, we want to provide a few more details about exactly what ads on Instagram will look like.
If you’re in the United...
Justin Lee's insight:

This is a short article a while back when Instagram first introduced Ads for their app. They will be making the ads relevant to users probably based of hash tags and who you are following. This shows how research of the internet is used and how businesses can use instagram more formally rather than just having an account. 

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GiftWorks Guest Blog - Julia Campbell - 15 Ways Nonprofits Can Use Instagram - GiftWorks

GiftWorks Guest Blog - Julia Campbell - 15 Ways Nonprofits Can Use Instagram - GiftWorks | Using Instagram to your full potential | Scoop.it
GiftWorks Guest Blog - Julia Campbell - 15 Ways Nonprofits Can Use Instagram. GiftWorks is fundraising donor management software that helps nonprofit organizations.
Justin Lee's insight:

This article focuses on how non-profit organizations can use Instagram. It talks about getting personal, balancing your organization and giving hem a small glimpse of your life relating to your organizations cause. It suggests showing things that are no shared on your various other social media accountants making it special. 

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6 tips to maximize your Instagram experience | Made in Blog

6 tips to maximize your Instagram experience | Made in Blog | Using Instagram to your full potential | Scoop.it
Justin Lee's insight:

This short article focuses on a couple main things to do when using Instagram. When looking at this, a major point of advice given is to "Hash Tag away". There are tremendous amounts of posts on instagram , Hash tags make It easy to categorize things within the subject. It is a great tool to stay on trending and popular topics.

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100+ Amazing Instagram Statistics (October 2014)

100+ Amazing Instagram Statistics (October 2014) | Using Instagram to your full potential | Scoop.it
Updated for October 2014. Here is a comprehensive list of all of the Instagram statistics and facts that you need to know.
Justin Lee's insight:

This is a great resource for Instagram users. Due to the power of technology and the internet we can get statistics on almost anything. This article has a great break down of Instagram users from how many people have been bullied to how many teenagers on instagram. Many different types of accounts can use this from non-profit, business and even personal.

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How Instagram Almost Ruined My Life

How Instagram Almost Ruined My Life | Using Instagram to your full potential | Scoop.it
Insecurity, FOMO, and the other unfiltered harms that everyone's favorite photo app can do to you.
Justin Lee's insight:

Many people argue that the internet especially, social media platforms effects our communication skills. This article speaks about how that can happen on Instagram. People who become obsessed with taking pictures of every moment of their lives get caught up and miss life in action. It suggests you make a limited amount of time looking at pictures or go out without your phone. This can be harder to do then think, first off nobody goes out without their phones. Also taking photos of every moment help you keep them visual and remember them which is one great thing about Instagram.

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How The Most Successful Brands Dominate Instagram, And You Can Too

How The Most Successful Brands Dominate Instagram, And You Can Too | Using Instagram to your full potential | Scoop.it
While Instagram is one of the fastest growing apps, it is also surprisingly one of the most underutilized by marketers. Stand out above the...
Justin Lee's insight:

This article describes that Instagram is a great resource of the internet but is not utilized to its full potential. The Internet and technology as a whole have an immense amount of tools, it is often difficult to decide which ones to use. Filtering out through all the tools can be difficult but articles like this can be useful. The article talks about using Instagram to stand out against your competitors. Just like many of the articles this one has a few crucial tips. I thought the one about giving them a look behind the scenes was a great one. This can help your followers feel more involved and special with your business or organization. 

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20 Useful Apps to Get the Most Out of Instagram

20 Useful Apps to Get the Most Out of Instagram | Using Instagram to your full potential | Scoop.it
Instagram, the photo-sharing tool that made headlines as the reason people start blurring their photos during a time of high-definition TVs and 3D movies, has captured the hearts of millions. The fact that it was recently acquired by Facebook for $1billion is also hard to ignore. While some wonder about ... Continue reading »
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With the internet growing daily so are websites and apps. This article is dedicated to 20 apps created to compliment Instagram. This shows how extremely important social media really is, 20 apps that are based to complement one main app. 

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26 Tips for Using Instagram for Business

26 Tips for Using Instagram for Business | Using Instagram to your full potential | Scoop.it
Are you wondering how to use images and short video to enhance your customers' experience? Have you considered creating a brand profile on Instagram to make your brand visible to a new market? Getting started on Instagram is fairly straightforward. Simply sign up for an account (e.g., use the same name as your Twitter handle),…
Justin Lee's insight:

This takes on Instagram and its uses for businesses. Instagram is a great tool for personal or professional usage. Instagram is attractive because it is full of photos and videos rather than being extremely wordy.  It even breaks down the statistics for which filters attract the most attention. Several tips to have a successful Instagram for your business. 

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The Science of Instagram: How to Get More Followers and Likes

The Science of Instagram: How to Get More Followers and Likes | Using Instagram to your full potential | Scoop.it
I never really used Instagram, but once I learned that it has over 100 million users, I had no choice but to start using it. "Why?" you may ask. Well,
Justin Lee's insight:

Many companies do not use Instagram as much compared to other social media platforms such as Facebook and Twitter. This article spreads some knowledge on the benefits of using Instagram and several tips on how to use it.  

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