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Rescooped by Roger Gibson from Hospitality Digital Marketing & Beyond
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4 Hospitality Trends We're Tracking at Skift This Week

4 Hospitality Trends We're Tracking at Skift This Week | TravelHospitalityMarketing | Scoop.it
Skift's weekly hospitality trends report.

Via Alexandre Guapyassu
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Rescooped by Roger Gibson from Hospitality Digital Marketing & Beyond
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How Consumers Prefer to Receive Marketing Messages

How Consumers Prefer to Receive Marketing Messages | TravelHospitalityMarketing | Scoop.it
Customer Behavior - Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems.

Via Alexandre Guapyassu
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tweetpouic's curator insight, December 10, 2014 10:02 AM

Il y a un moment quand même où les Marques auraient tout à gagner à écouter les consommateurs plutôt que de vouloir passer en force et fourguer des messages publicitaires sur des canaux tels que les réseaux sociaux que seuls 5% des utilisateurs jugent pertinents pour ce type de communication. Il est temps de réfléchir à d'autres modèles, plus respectueux des limites des clients...

Rescooped by Roger Gibson from Hospitality Digital Marketing & Beyond
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The Emerging Loyalty Trends Changing the Travel Industry

The Emerging Loyalty Trends Changing the Travel Industry | TravelHospitalityMarketing | Scoop.it
How is loyalty changing in the modern world, and how is it changing specifically for travelers and travel brands? Those questions and emerging trends aroun

Via Alexandre Guapyassu
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Survey: Travel industry take note - what travelers want most in online search and shopping

Survey: Travel industry take note - what travelers want most in online search and shopping | TravelHospitalityMarketing | Scoop.it
Is there a Digital Holy Grail for the travel industry when it comes to serving the online search and shopping needs and preferences of travelers?

Via Alexandre Guapyassu
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Rescooped by Roger Gibson from Digital-News on Scoop.it today
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Will There Be "Content Shock" in Travel?

Will There Be "Content Shock" in Travel? | TravelHospitalityMarketing | Scoop.it
In essence, we should expect some kind of content shock to occur in the travel vertical, since it’s already happening for example on Facebook.

Via Thomas Faltin
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What Is Hospitality Marketing?

What Is Hospitality Marketing? | TravelHospitalityMarketing | Scoop.it
What Is Hospitality Marketing? Elvis Caron Can Teach You To Market You Hospitality Business in ANY Market Online, Hospitality ...
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New for Facebook Pages: ‘Book Now’ button


Via Alexandre Guapyassu
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An Argument for Adding Sustainability to TripAdvisor Ratings

An Argument for Adding Sustainability to TripAdvisor Ratings | TravelHospitalityMarketing | Scoop.it
A recent campaign initiated by Nordic Comfort Hotel and Rainforest Foundation Norway seeks a modern-day solution to raising awareness of sustainability.

Via Alexandre Guapyassu
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india cox's curator insight, May 6, 2015 12:29 AM

wow, this is so awesome. To be able to know how sustainable a hotel is would impact my decision to stay there 100%. With most people becomming more sustainability aware this could be a great marketing tool for the hotels doing the right thing and an initiative for the hotels who haven't quite lifted their game yet. This will raise the awareness of sustainability for sure. I think this concept is sustainable and should become a long term solution to the vast ignorance in regards to sustainability and the little things hotels and the public can do to become more sustainable. Embracing sustainability. 

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'We want to become world's largest publisher of travel content' says Marriott ... - The Drum

'We want to become world's largest publisher of travel content' says Marriott ... - The Drum | TravelHospitalityMarketing | Scoop.it
Marriott International is to turn its website into a "content machine" adding 3,000 pieces of content to boost its SEO, as part...
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Rescooped by Roger Gibson from Digital-News on Scoop.it today
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Startup pitch: A focus on content marketing for the travel industry

Startup pitch: A focus on content marketing for the travel industry | TravelHospitalityMarketing | Scoop.it
A new startup made up of travel industry veterans aims to leverage this sort of content marketing into the travel industry.

Via Thomas Faltin
Roger Gibson's insight:

Emphasising the huge market for Content Creators to tap into.

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