Travel Sales and Marketing
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Travel Sales and Marketing
Advise and tips on sales and marketing for travel agents and tour operators
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Visual Storytelling Tips at Next Free Travel Impressions Webinar - Travel Agent

Visual Storytelling Tips at Next Free Travel Impressions Webinar - Travel Agent | Travel Sales and Marketing | Scoop.it
Visual Storytelling Tips at Next Free Travel Impressions Webinar Travel Agent caribbean beach The sixth webinar in Travel Impressions' Social U by Travel Impressions webinar series, titled: "It's All About Your Image: 36 Tips to Leveraging Visual...
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Opportunity knocks Down Under – travel agents eyeing social media and mobile

Opportunity knocks Down Under – travel agents eyeing social media and mobile | Travel Sales and Marketing | Scoop.it
A recent PhoCusWright report (supported by Sabre Pacific) brings out various travel technology trends in the Australia and New Zealand (ANZ) markets.
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Make a graphical itinerary template for travel documents

Make a graphical itinerary template for travel documents | Travel Sales and Marketing | Scoop.it
Easily make a graphical itinerary template for your clients travel documents.
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Accor executive posted dozens of anonymous TripAdvisor reviews

Accor executive posted dozens of anonymous TripAdvisor reviews | Travel Sales and Marketing | Scoop.it
Peter Hook, a Sydney-based general manager of communications for Accor Hotels, has posted at least 105 of reviews on TripAdvisor in the past few years — but has done so anonymously, in apparent violation of the site’s rules.
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Travel Marketing: Creating Connections in a World of Shiny Objects | Loyalty360.org

Travel Marketing: Creating Connections in a World of Shiny Objects | Loyalty360.org | Travel Sales and Marketing | Scoop.it
We’ve shifted from a push to a pull marketplace where consumers are going beyond their reliance on information directly from brands and seeking outside, often consumer-generated information.
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Twitter tips for travel agents - Travel Weekly

Twitter tips for travel agents - Travel Weekly | Travel Sales and Marketing | Scoop.it
Travel Weekly Twitter tips for travel agents Travel Weekly To be successful at social media, I suggest that travel agents choose a couple of sites to master, committing to a minimum amount of time each day to curate, comment and share travel...
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Visual opinions – Understanding video reviews in the travel industry

Visual opinions – Understanding video reviews in the travel industry | Travel Sales and Marketing | Scoop.it
NB: This is a viewpoint by Ali Naqi Shaheen, CEO of AppATrip.
Last year, one of YouTube‘s executives told a conference that around 90% of all web traffic will soon be video.
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Tourism boon from celebrities social media use - ABC Local

Tourism boon from celebrities social media use - ABC Local | Travel Sales and Marketing | Scoop.it
Tourism boon from celebrities social media use
ABC Local
Australia's North West Tourism Marketing Manager Jo Durbridge says social media is an extension of word-of-mouth destination marketing.
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YOUR Guide to Multiscreen Marketing for Hotels and Resorts - Hotel News Resource

YOUR Guide to Multiscreen Marketing for Hotels and Resorts - Hotel News Resource | Travel Sales and Marketing | Scoop.it
YOUR Guide to Multiscreen Marketing for Hotels and Resorts
Hotel News Resource
“This whitepaper will help guide hoteliers through the complex and constantly changing landscape of four screens marketing,” said Peter.
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Opportunity knocks: Facebook goes after truly personalised travel - Tnooz

Opportunity knocks: Facebook goes after truly personalised travel - Tnooz | Travel Sales and Marketing | Scoop.it
Tnooz Opportunity knocks: Facebook goes after truly personalised travel Tnooz In this world a highly targeted Facebook audience is delivered timely, relevant offers which leads them to planning for and booking their next trip, meal or concert in no...
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Want to test new American’s first-class lounge? Better have a good Klout score

Want to test new American’s first-class lounge? Better have a good Klout score | Travel Sales and Marketing | Scoop.it
Have a lot of Twitter followers? American Airlines thinks you’re worthy of its posh ‘Admirals Club’ — free of charge.
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Which Type Of Traveler Are You? | Rentini Blog for Travel tips ...

Which Type Of Traveler Are You? | Rentini Blog for Travel tips ... | Travel Sales and Marketing | Scoop.it
... useful and exciting insights into the world of travel. From exciting adventures in global travel to marketing tips for vacation rental owners, we want to help you travel as it's meant to be — easy, refreshing, and fun!
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Rocket Blogger Template Free Download by Halisya - HeavenThemes

Rocket Blogger Template Free Download by Halisya - HeavenThemes | Travel Sales and Marketing | Scoop.it
Free Download Rocket Blogger Theme for Blog, Clean, Elegant, Fashion, Girls, Magazine, Modern, Personal, Technology, Travel, Women websites.
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Visual Storytelling Tips at Next Free Travel Impressions Webinar - Travel Agent

Visual Storytelling Tips at Next Free Travel Impressions Webinar - Travel Agent | Travel Sales and Marketing | Scoop.it
Visual Storytelling Tips at Next Free Travel Impressions Webinar Travel Agent caribbean beach The sixth webinar in Travel Impressions' Social U by Travel Impressions webinar series, titled: "It's All About Your Image: 36 Tips to Leveraging Visual...
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Make a graphical itinerary template for travel documents

Make a graphical itinerary template for travel documents | Travel Sales and Marketing | Scoop.it
Easily make a graphical itinerary template for your clients travel documents.
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Rising SEM costs may have killed this Aussie OTA

Rising SEM costs may have killed this Aussie OTA | Travel Sales and Marketing | Scoop.it
Say bye-bye to Check-in.com.au, a once popular Australian online travel agency (OTA), whose voluntary liquidation was announced on May 21.
The agency claimed to have booked one million reservations since it was founded in 2002.
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Rethinking the traditional hotel guest satisfaction survey

Rethinking the traditional hotel guest satisfaction survey | Travel Sales and Marketing | Scoop.it
The popularity of online reviews and the importance of social media are changing the way that hotels are approaching how to gather customer feedback. (And this...
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6 Tips For the Travel Industry to Create a First Class Social Media Strategy

6 Tips For the Travel Industry to Create a First Class Social Media Strategy | Travel Sales and Marketing | Scoop.it

Whether you’re an airline, cruise ship, hotel, amusement park, casino, restaurant or a destination marketing organization – effective social media marketing and engagement is crucial to the success of your business.

 


Via Kamal Bennani
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Tourism Australia's Best Jobs in the World finalists named - Herald Sun

Tourism Australia's Best Jobs in the World finalists named - Herald Sun | Travel Sales and Marketing | Scoop.it
Tourism Australia's Best Jobs in the World finalists named Herald Sun A BBC reporter from Afghanistan, travel photographer from Brazil and adventure tour guide from Canada are among the finalists heading Down Under to compete in the final stage of...
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Mobile payments get serious on Google as Wallet evolves to handle travel [UPDATE]

Mobile payments get serious on Google as Wallet evolves to handle travel [UPDATE] | Travel Sales and Marketing | Scoop.it
With mobile e-commerce predicted to reach over $278 billion by 2015, the mobile payments sector is heating up - and Google is at the head of the pack, announcing the next iteration of Google Wallet at the I/O Conference later today.
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Trek across a magic kingdom - Sydney Morning Herald - Sydney Morning Herald

Trek across a magic kingdom - Sydney Morning Herald - Sydney Morning Herald | Travel Sales and Marketing | Scoop.it
Sydney Morning Herald
Trek across a magic kingdom - Sydney Morning Herald
Sydney Morning Herald
Frank Dwyer's company, Slackpacker SA, has long been organising Cape mountain and nature trail hikes. We begin with a version of the luxury two-day, ....
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Marketing Local Travel: Story Sharing and the Social Web in South Africa - Planeta.com

Marketing Local Travel: Story Sharing and the Social Web in South Africa - Planeta.com | Travel Sales and Marketing | Scoop.it
Marketing Local Travel: Story Sharing and the Social Web in South Africa Planeta.com Highlighting responsible travel practices and the emerging local travel movement, the chats focused on social web tools that local tourism providers (hotels,...
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This YouTube channel wants to reward you for overshared travel stories - Digital Trends

This YouTube channel wants to reward you for overshared travel stories - Digital Trends | Travel Sales and Marketing | Scoop.it
Digital Trends
This YouTube channel wants to reward you for overshared travel stories
Digital Trends
It's not uncommon for people to like sharing their travel stories.
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Study: Social Networks Deliver Most Effective Mobile App Marketing Channel For Conversions, Quality & Volume

Study: Social Networks Deliver Most Effective Mobile App Marketing Channel For Conversions, Quality & Volume | Travel Sales and Marketing | Scoop.it

by Amy Gesenhues

 

After analyzing billions of mobile app events during the first quarter of 2013, mobile apps measurement platform AppsFlyer discovered that social networks were the most effective mobile app marketing channel, but search delivered the highest quality of mobile app users.

 

Comparing conversion rates, user quality and install volume across various channels, geographies, app categories, and user segments, the AppsFlyer Mobile App Discovery Report revealed that the most common mobile marketing channels included ad networks, app discovery platforms, cross sell opportunities, incentivized ad networks, search, and social.

 

The AppsFlyer study found that social app marketing – engagement based on social elements, like users inviting friends to use a mobile app via a social network – scored highest when considering all three measures: conversion rates, user quality and install volume. Games, travel, social apps, and geo-targeted apps all benefited using social marketing channels. AppsFlyer noted that Facebook’s Mobile App Install Ad unit played a pivotal role in driving high quality users at large volumes.

 

While social was the big winner, search proved to deliver the highest quality of users, but lacked the install volume ad networks delivered. Using only queries in mobile search engines and not direct App Store or Google Play searches, the data showed that paid mobile search was most effective for marketing ecommerce, utilities, travel, food and content apps.

 

With high download rates, but lower quality users with lower conversion rates, ad networks appeared to work best when marketing mass market apps and game apps. The report noted that app marketers using mobile ad networks should implement conversion tracking and give the network time to learn data, as well as try manual optimization to achieve stronger results.

 

Incentivized ad networks delivered the highest conversion rates, but lowest average user quality. For app marketers willing to measure all campaign costs and ROI, AppsFlyer believes incentivized traffic can prove cost-effective, stating, “We predict that incentivized networks will move deeper into the conversion funnel to validate ROI for advertisers and enable CPA (Cost Per In-App Action) campaigns by offering advertisers a price per specific action within the application.  

 

Source: http://bit.ly/15mKkwn

 

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Google versus Facebook – from an advertising perspective [INFOGRAPHIC]

Google versus Facebook – from an advertising perspective [INFOGRAPHIC] | Travel Sales and Marketing | Scoop.it
There is a new kid in town when it comes to online marketing – Facebook, after years of trying to convince marketers that it was a viable platform, is starting to make its mark.
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