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SEO for Local Businesses in 2016: Key Trends and Tips

SEO for Local Businesses in 2016: Key Trends and Tips | Travel Industry Network | Scoop.it
SEO for local businesses is more important than ever in 2016. This article reveals the key trends to be aware of and how you can adapt your strategy.

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Neil Ferree's curator insight, February 15, 2016 3:05 PM

Google+ has been announced dead more than a few times in the last couple of years. At one point, it even seemed to be the official position, especially after Google removed the Google+ requirement for YouTube accounts.

 

Around a month ago, Google released a revamped version of Google+ with a focus on ‘communities and collections’.

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New Report Details Six Future 'Traveler Tribes'

New Report Details Six Future 'Traveler Tribes' | Travel Industry Network | Scoop.it
Travel tech solutions provider Amadeus releases report on what tomorrow's travelers will desire, backed by futurologists and travel industry experts.

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7 Ways to Attract Online Customers Without Spending a Penny!

7 Ways to Attract Online Customers Without Spending a Penny! | Travel Industry Network | Scoop.it

There are a lot of ways to promote your business and attract potential customers, but in this article you'll discover 7 ways in which you can attract customers without spending a penny.


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Top 6 unspoiled places in Italy

Top 6 unspoiled places in Italy | Travel Industry Network | Scoop.it
Whether you’re an Italian veteran on the search for something a little different or a first time visitor wanting an utterly unique experience, an Italian holiday doesn’t have to be limited to old time favourites such as Rome, Venice and Florence. On the contrary, Italy’s 301,338 km⊃2; footprint is brimming with ‘off the beaten track’ …

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Veneto for Expo 2015

Video Istituzione della Regione Veneto per l'Expo 2015 - Institutional video for Expo 2015


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Maricarmen Husson's curator insight, April 17, 2015 7:51 PM

Veneto video intitucional para Expo 2015

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5 Psychological Motivations That Appeal to Your Customers

5 Psychological Motivations That Appeal to Your Customers | Travel Industry Network | Scoop.it

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.

 

Regardless of how digital marketing innovations change, we can still depend on the findings of psychology to support powerful conversion optimization techniques.

 

I want to explain how an understanding of your customer’s psychological curiosity can change how you approach your marketing initiatives. Prepare for some pleasant surprises and rude awakenings.

 

Customers are researchers. Satisfy their need for information....


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Jeff Domansky's curator insight, March 16, 2015 1:36 AM

As much as digital marketing keeps on changing, we can still look to psychology to help us understand our customers and their psychological motivations to improve our CRO. Recommended reading. 9/10

Gemma Shannon's curator insight, March 16, 2015 7:49 AM

Customers are researchers. Satisfy their need for information. Get in front of the customer’s longtail research queries. Conduct conversion optimization on the pages that users land on. Stop wasting so much time optimizing landing pages. Spend some of that precious time optimizing evergreen pages where researchers are reading about your product or service.

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What Is a Good Landing Page Conversion Rate?

What Is a Good Landing Page Conversion Rate? | Travel Industry Network | Scoop.it

I recently came across a quote during one of my Pinterest-binges that lends itself really well to this situation:"Why settle for average when amazing is attainable?"

 

So while somewhere around 2% is often considered a healthy conversion rate, the businesses that are really going to stand out are the ones that refuse to settle. To help inspire your business to rise up, we've put together some tips aimed at turning a good conversion rate into a great conversion rate....


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Jeff Domansky's curator insight, March 3, 2015 2:36 AM

Useful tips aimed at turning a good conversion rate into a great conversion rate.

Marco Favero's curator insight, March 3, 2015 3:44 AM

aggiungi la tua intuizione ...

Don Sturgill's curator insight, March 9, 2015 2:05 AM

Well ... it depends. But you do have considerable control over results.

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Why everyone is obsessed with Tuscany

Why everyone is obsessed with Tuscany | Travel Industry Network | Scoop.it
THERE are no prizes for guessing why Italy is on everybody’s bucket list.

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Italy Abroad | Four Signs You're in a Real Espresso Bar

Italy Abroad | Four Signs You're in a Real Espresso Bar | Travel Industry Network | Scoop.it

Ever been in the mood for a good espresso – a real espresso – and then been massively disappointed in the undrinkable swill served up to you? We’ve all been there. But no longer. From bitter (ha) experience, I’ve established four simple signs that you’re in a real espresso bar.  [...]


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Mariano Pallottini's curator insight, February 23, 2015 6:24 AM
  1. Only one size of espresso is served.
  2. The drink menu is small and simple.
  3. The food offerings are very limited.
  4. The baristas use tampers and their hands to pack and smooth the ground espresso beans.
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The travel plans of Baby Boomers in 2015

The travel plans of Baby Boomers in 2015 | Travel Industry Network | Scoop.it

Baby Boomers will be active travellers in 2015, anticipating taking 4-5 personal trips this year.

 

Key findings generated by AARP include:

 

More than half of Baby Boomers (55%) will only travel domestically (within the U.S.), with four in ten planning to travel both domestically and internationally, and few (3%) expecting to travel abroad only.The top motivators for personal travel include escaping from normal, everyday life (57%), spending time with family and friends (55%) and relaxation and rejuvenation (54%).The travel plans of 82% of respondents won't be affected by current political events or health situations.

 

Click here to learn more.


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Bewitched by the magic of Venice Carnival

Bewitched by the magic of Venice Carnival | Travel Industry Network | Scoop.it
The emotions and the colors of Venice Carnival as seen through its masks.

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New lighting system for the Sistine Chapel

New lighting system for the Sistine Chapel | Travel Industry Network | Scoop.it

High above the altar in the Vatican's Sistine Chapel, the halo around Jesus Christ's head in Michelangelo's famous frescoes shines with a brighter glow, thanks to a revolutionary new lighting system.

Angels, Sybils and prophets in blues, pinks and golds, once lost in the gloom, are brought into sharp relief by 7,000 LED lamps designed specifically for the prized chapel, where red-hatted cardinals have elected new popes since the 15th century.[...]


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New Year’s Eve 2015 in Tuscany: Maremma traditional events & activities

New Year’s Eve 2015 in Tuscany: Maremma traditional events & activities | Travel Industry Network | Scoop.it

How will you be bidding farewell to the year 2014? Any plans yet? If you are thinking about somewhere unusual in Europe, perhaps in Italy, think Tuscany. ut not the areas with mass tourism: the Maremma, in the south of the region, is a beautiful land off the beaten track, immersed in nature, yet only a short drive away from hot spots like Florence, Pisa, Siena and even Rome. [...]


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Mariano Pallottini's curator insight, November 2, 2014 11:28 AM

Mercatini di Natale (Christmas markets)

Presepe Vivente (Living Créche)

Olià Festival

Corriamo con Gesù Bambino (Let’s run with Baby Jesus)

Fiaccole di Natale (Christmas Torches)

Golf lovers

Bizzeffe.it's curator insight, November 11, 2014 9:29 AM

http://www.bizzeffe.it/agriturismo-re-tarquinio-a-cavallo-con-i-re-della-maremma?search=maremma

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10 Ways to Use Periscope for Live-Streamed Marketing

10 Ways to Use Periscope for Live-Streamed Marketing | Travel Industry Network | Scoop.it
If you haven’t been living under a rock, you’ve heard of Twitter’s live-streaming video app called Periscope. In March, Periscope was made available to the public and has been downloaded by ove…

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15 Proven Ways to Get More Traffic to Your Blog - Scoop.it

15 Proven Ways to Get More Traffic to Your Blog - Scoop.it | Travel Industry Network | Scoop.it
Who doesn’t want more website traffic? Like money or good looks, it seems like it’s just not possible to have too much traffic to your blog.
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The visceral beauty of Matera in Italy

The visceral beauty of Matera in Italy | Travel Industry Network | Scoop.it

Most places in Italy encourage you to celebrate the prettiness that wealth bestows: exquisite iron grillwork, festive marble fountains. Matera is more visceral - a monument to endurance and thrift, to hard lives lived without waste. [...]


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Italy in New York: 10 Good Places Where to find Italian ingredients in NYC

Italy in New York: 10 Good Places Where to find Italian ingredients in NYC | Travel Industry Network | Scoop.it

Sicilian olive oil, Acquerello rice, Ligurian pesto, Lombardian gorgonzola, San Marzano tomatoes, Sardinian honey and pistachios from Bronte: these, among other enticing Italian ingredients, are not just limited to Italy. Swide shares ten of the best gourmet shops for authentic Italian in NYC.


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Mariano Pallottini's curator insight, April 8, 2015 11:46 AM
  1. Buon Italia
  2. Faicco’s Italian Specialties
  3. Teitel Brothers
  4. Di Palo Selects
  5. Coluccio & Sons 
  6. Il Buco Alimentari & Vineria
  7. Salumeria Rosi
  8. Raffetto’s
  9. Gustiamo.com
  10. Italian Wine Merchants


Annabelle Damasco's curator insight, August 7, 2015 6:50 AM
Buon ItaliaFaicco’s Italian SpecialtiesTeitel BrothersDi Palo SelectsColuccio & Sons Il Buco Alimentari & VineriaSalumeria RosiRaffetto’sGustiamo.comItalian Wine Merchants


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Is Naples the favourite Italian Town for Brits?

Is Naples the favourite Italian Town for Brits? | Travel Industry Network | Scoop.it
Vibrant, chaotic and gloriously dilapidated, Naples is a place where life, romance and death are passionately entwined. Stanley Stewart falls in love

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20 Reasons Why You Should Go to Puglia

20 Reasons Why You Should Go to Puglia | Travel Industry Network | Scoop.it
20 Reasons Why You Should Go to Puglia

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Mariano Pallottini's curator insight, March 4, 2015 10:25 AM

Why is Puglia the unmissable Region of Italy?
#puglia #italia #travel

Laura Byrd's curator insight, March 4, 2015 11:42 AM

This is an overlooked part of Italy where you'll find all the charm without the crush of tourists or inflated prices. Rent a car and see what the back country has to offer in this beautiful region. 

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Auroral photography: A guide to capturing the Northern Lights: Digital Photography Review

Auroral photography: A guide to capturing the Northern Lights: Digital Photography Review | Travel Industry Network | Scoop.it

[excerpt]

3. Location, Location, Location

Photographers in search of exceptional aurora imagery will generally need to travel a significant distance. This is because aurorae form in oval rings that, roughly speaking, circle the magnetic north pole (the 'aurora borealis') and magnetic south pole (the 'aurora australis'). When observed from far away, these rings will appear as a faint glow on the horizon. When viewed from the arctic or antarctic, however, even an ordinary aurora will often appear directly overhead.

Overhead aurorae tend to be more photogenic, clearer and brighter because of reduced atmospheric interference, and will more effectively illuminate the foreground. Auroral displays over snow, for instance, will generally cause the snow to take on the coloration of the aurora. In comparison, when an aurora is low on the horizon, the foreground will often appear as a less-interesting silhouette.

In addition to finding a location remote from the equator, you’ll want to situate yourself far away from city lights, airports, and other sources of light pollution. To give you a quantitative sense of what this means, when photographing around Fairbanks, Alaska (population under 100,000, counting the surrounding boroughs), I prefer to be at least 30 to 40 miles out of town. The farther, the better. Even from 100 miles into the bush, my photos will occasionally still show a faint orange glow on the horizon.

Here are a few popular spots:

- Central and Northern Alaska: Relatively easy access from most of the United States, via Fairbanks. Hundreds of miles of beautiful mountain scenery, with year-round road access. The best locations, in my opinion, are along the Dalton Highway north of Coldfoot.

- Iceland: Astoundingly beautiful landscapes abound, and unfrozen water suitable for reflections is abundant, even in winter. Frequently overcast, but still one of the world’s most wonderful countries to visit. However, travel from most places outside of Europe can be time-consuming, and staying in Iceland can be very costly.
- Yellowknife, Canada: Well-situated in the auroral belt, but most photos from Yellowknife seem to feature flat fields of snow with pine forests.

- Greenland: At the time of writing Greenland is quite difficult to reach directly from the United States or most other countries, unless you’re a world-class swimmer. No road system, but Greenland is a superb place to snowshoe around in the dark, searching for aurorae. Greenland isn't for the faint of heart though, it's a rough country and polar bears can (and do) attack humans.

- Tromsø, Norway: A very long trip from North America, not even counting the time required to find the “ø” on your computer when booking the flight. This location offers picturesque mountains and water in which auroral reflections regularly appear, but you might struggle to completely exclude the glow of town and city lights from your photographs.

- Antarctica: Exotic, and one of few locations where one can photograph the aurora while huddling for warmth with a colony of emperor penguins. Unfortunately, unless you’re a scientist overwintering at a research station, it’s virtually impossible to access the continent when aurora are most prevalent.


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8 tips for maximizing your time in Florence

8 tips for maximizing your time in Florence | Travel Industry Network | Scoop.it

Trying to budget time when planning your vacation to Florence is stressful. It’s so stressful. You drained your savings account and kissed your entire stash of PTO goodbye. You better take full advantage of every single second–and you try to. But as you stand in front of David, staring into his eyes, you might feel yours beginning to [...]


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The state of email marketing in the travel industry

The state of email marketing in the travel industry | Travel Industry Network | Scoop.it

As the number of email users increases, globally, and as the open rates across platforms - but especially in the mobile space - rise, the time for marketers to fully implement email targeting and personalisation strategies is now. Content rules the email marketer's approach. Within this drive for more and better technology to make emails useful to consumers in real time, every time they open a message (or re-open one), success in the email marketing space is dependent upon the quality of the content. If travel brands create compelling content, subscribers want that narrative in their inboxes. It has to find them, however, in just the right way. Optimisation across different device types now goes hand-in-hand with content, and travel brands must align their emails (and landing pages) with the different sizes and shapes of the screens their recipients use. Click here to read the full report.


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Is Vespa the best way to see Sicily? ... or just a downunder idea?

Is Vespa the best way to see Sicily? ... or just a downunder idea? | Travel Industry Network | Scoop.it
It's frightening and exhilarating, electrifying and petrifying. You want to hold your arms high in the air and shout, 'I'm king of the world!'

Via Mariano Pallottini
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How to Create Content That Drives Lots of Organic Traffic

How to Create Content That Drives Lots of Organic Traffic | Travel Industry Network | Scoop.it
Have you ever wondered why some types of content generate lots of search traffic and others don’t?

I too was wondering about that, so I started to look for patterns and analyze competing blogs. What I found was interesting – so interesting that I decided to create an infographic to illustrate my findings.

If you want to generate more organic traffic from your content marketing efforts, follow the steps in the infographic below.

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Jeff Domansky's curator insight, November 2, 2014 9:08 PM

Neil Patel offers tips on creating content to drive organic traffic. 

John Norman's curator insight, November 3, 2014 3:03 PM

A very well researched article which I shall study more closely. 

Melanie Leszcynski's curator insight, November 3, 2014 6:04 PM

This pertains to how to create more successful content, a key concept as a marketing professional. The more I can learn about this topic, the better I will be when trying to market to my own consumers. 

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8 Brilliant Facebook Marketing Tactics to Use Right Now

8 Brilliant Facebook Marketing Tactics to Use Right Now | Travel Industry Network | Scoop.it

More time is spent on Facebook than on any other platform on the web (besides Google). This means that it’s getting easier and easier to market there, because Facebook really does care about making it an effective tool to help you reach and attract your ideal clients. Here’s a list of Facebook marketing tactics that you can use right now.


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