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Rescooped by Ivana Mikleus Stojnic from Public Relations & Social Marketing Insight
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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | travel digital marketing | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.

 

This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.

 

To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.


Via Jeff Domansky
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Idris Grant's curator insight, August 28, 2014 4:44 PM

An interesting analysis of today's connected generation.

Idris Grant's curator insight, August 28, 2014 4:47 PM

Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.

Mike Donahue's curator insight, August 29, 2014 5:29 PM

Interesting perspective on how different Generation-C is from past generations of consumers and how business needs to change their approach to and philosophies about creating an experience they will engage with.

Rescooped by Ivana Mikleus Stojnic from The Insight Files
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The changed travel purchase cycle in a digital world

The changed travel purchase cycle in a digital world | travel digital marketing | Scoop.it
Now you now why it is hard for startups -- and indeed traditional players -- to be successful in digital: all the historical industry-defined value chains have blurred -- we would even argue the phases of dreaming, planning, booking, destination...

Via Maria Cristina Terenzio, Tourism Australia
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Maria Cristina Terenzio's comment, April 18, 2013 2:49 AM
Thanks for sharing!
Rescooped by Ivana Mikleus Stojnic from Surviving Social Chaos
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Social Media Etiquette for Business: 25 Do’s & Don’ts

Social Media Etiquette for Business: 25 Do’s & Don’ts | travel digital marketing | Scoop.it

Learning the best social media etiquette for business owners, especially small businesses, is almost as hard as getting started with social media in the first place.


Via donhornsby
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donhornsby's curator insight, August 27, 2014 3:31 PM

(From the article): It’s definitely lazy and in poor taste to take the same status update, tweet, or LinkedIn post and continue to share it over and over again. First of all, all social networks are smart enough to see the repetition and they’ll start showing your post to less and less people. Secondly, it’s just a bad way to label yourself as lazy and spammy.