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How to Integrate User-generated Content Into your Hotel Marketing

How to Integrate User-generated Content Into your Hotel Marketing | RazorBjorn on Travel | Scoop.it
How to Integrate User-generated Content Into your Hotel Marketing

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Swiss hotels are hiring Instagram "sitters” to post photos for you —

Swiss hotels are hiring Instagram "sitters” to post photos for you — | RazorBjorn on Travel | Scoop.it
This is the nightmare we are all living in.

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The Importance of Usability Testing for Your Hotel Website

The Importance of Usability Testing for Your Hotel Website | RazorBjorn on Travel | Scoop.it
A Hotel website is a modern-day marketing tool one cannot do without. It is not enough to just have a Hotel website. Learn more about Usability Testing.

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Virgin Holidays powers travel recommendations with social posts

Virgin Holidays powers travel recommendations with social posts | RazorBjorn on Travel | Scoop.it
Marketers have yet another reason to promote and track their offerings on social media.

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China Outbound Tourism Market is expected to exceed US$ 163 Billion by 2024

China Outbound Tourism Market is expected to exceed US$ 163 Billion by 2024 | RazorBjorn on Travel | Scoop.it

Market growth can be attributed to factors such as increased affluence of Chinese citizens, increased air connectivity, the easing of visa restrictions around the globe, consumer confidence and appetite for outbound travel. Read more here


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What's next for Google's foray into hotels? | PhocusWire

What's next for Google's foray into hotels? | PhocusWire | RazorBjorn on Travel | Scoop.it
Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry.

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Die Hard or Elf? Delta lets passengers Twitter-vote for movies

Die Hard or Elf? Delta lets passengers Twitter-vote for movies | RazorBjorn on Travel | Scoop.it
Delta Air Lines turns to the wisdom of Twitter voters to select its in-flight holiday film.

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HealthQuotes.ca's comment, October 18, 2:47 PM
Now that is a cool idea. love it!
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Why emoji are a � for your DMO’s content marketing - Destination Think! -

Why emoji are a � for your DMO’s content marketing - Destination Think! - | RazorBjorn on Travel | Scoop.it
Emoji can help your DMO's content marketing, social media marketing, or online visitor services teams better connect with visitors.

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How to design the most Instagrammable apartment ever

How to design the most Instagrammable apartment ever | RazorBjorn on Travel | Scoop.it
No one lives in this immaculate apartment. It was designed, with help from the furniture company Wayfair, to look good on social media.

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Traveler Behaviors Across 11 Countries

Traveler Behaviors Across 11 Countries | RazorBjorn on Travel | Scoop.it

Expedia's latest post explores data from more than 11,000 travelers in 11 countries around the globe. This research, conducted by Northstar, reveals consistent patterns across regions and countries as well as some surprising outliers. 

 

Across regions and spanning generations, travel decisions are driven by the heart more than the head. Which is to say:  budget considerations are important for travelers but cultural and once-in-a-lifetime experiences, and activities are considered more important. 

Most travelers surveyed - from Chinese to Brazilian, from Canadian to German -  are most motivated by unique experiences when planning travel. Japanese travelers, while more strongly driven by budgetary considerations, also indicated that they are specifically motivated by food-based experiences. Find out more here. 


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Using Pinterest as a Tool to Build Brand Awareness, Engagement

Using Pinterest as a Tool to Build Brand Awareness, Engagement | RazorBjorn on Travel | Scoop.it
Hotel Business | Posts

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What does TripAdvisor's move to social and personal means for reviews?

What does TripAdvisor's move to social and personal means for reviews? | RazorBjorn on Travel | Scoop.it
The new platform is currently in beta, and will "launch globally to the public later this year across all markets and languages where the company operates."

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Travelers are Demanding More Personalization: Study

Travelers are Demanding More Personalization: Study | RazorBjorn on Travel | Scoop.it
Reliance on legacy systems and siloed data has led to fragmented personalization efforts and a customer expectation gap, according to Mindtree's research.

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Is Geotagging on Instagram Ruining Natural Wonders? Some Say Yes - The New York Times

Is Geotagging on Instagram Ruining Natural Wonders? Some Say Yes - The New York Times | RazorBjorn on Travel | Scoop.it
Conservation groups and others are asking social media users not to add precise location tags to photos of fragile ecosystems and wild animals.

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Guests want smart technology, but security concerns remain | Hotel Management

Guests want smart technology, but security concerns remain | Hotel Management | RazorBjorn on Travel | Scoop.it
Two new reports explore the impact of new technology trends, evolving guest preferences and voice-technology security concerns.

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10 Top Hotel Instagrams From Last Month –

10 Top Hotel Instagrams From Last Month – | RazorBjorn on Travel | Scoop.it
Beach getaways topped our list of the most popular posts.

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What Are Young Travelers Up To? A New Survey Reveals Their Splurges And Where They Go For Happiness

What Are Young Travelers Up To? A New Survey Reveals Their Splurges And Where They Go For Happiness | RazorBjorn on Travel | Scoop.it

Ever wonder about the habits and motivations of millennials and Generation Z travelers? New Horizons IV: A global study of the youth and student traveler, offers perspectives on the under-30 travel market and its evolution since 2002. Find out more here.


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5 Instagram Marketing Trends We Will See in 2019 – Adweek

5 Instagram Marketing Trends We Will See in 2019 – Adweek | RazorBjorn on Travel | Scoop.it
Opinion: Followers need to see a validation of your online coolness in the real world.

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Most Instagram-able Locations in The City Different

Most Instagram-able Locations in The City Different | RazorBjorn on Travel | Scoop.it
Want to give your followers Instagram envy? Fill your feed with spectacular shots from these stunning locations you can only find in #TheCityDifferent.

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The Promise of China's Enormous Corporate Travel Market 

The Promise of China's Enormous Corporate Travel Market  | RazorBjorn on Travel | Scoop.it

Despite an economic slowdown and a potential trade war, China has become important for Western travel managers not just as a destination, but also as an China is becoming increasingly important for western travel managers, not just as a destination, but also as an offshore operational base. Find out more here.


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Two Hotel Brands That Have Mastered Influencer Marketing

Two Hotel Brands That Have Mastered Influencer Marketing | RazorBjorn on Travel | Scoop.it
In the era of celebrity endorsements and the Insta-famous, influencer marketing is having a moment. We spoke to two well-known brands about the best practices for choosing the right influencers and lessons they’ve learned from those collaborations.

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Google's New 'Potential Trips' Will Plan a Vacation for You

Google's New 'Potential Trips' Will Plan a Vacation for You | RazorBjorn on Travel | Scoop.it
It's like it's reading your mind (or at least your emails). Google's new feature, set to launch in the U.S. on mobile in the coming weeks, will take all your vacation-inspiration searches and suggest a trip.

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Google's Conflicted Travel Strategy Pushes Forward –

Google's Conflicted Travel Strategy Pushes Forward – | RazorBjorn on Travel | Scoop.it
Google has a unique status in the online travel marketplace. On one hand, it acts as a gatekeeper and shopping environment for consumers around the world Google has a unique status in the online travel marketplace.On one hand, it acts as a gatekeeper and shopping environment for consumers around the world as they research and plan future trips. On the other, it sells ads to travel companies while encouraging to pay up to receive preferred placement on its booking tools.

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TripAdvisor foray into social media fraught with obstacles: Travel Weekly

TripAdvisor foray into social media fraught with obstacles: Travel Weekly | RazorBjorn on Travel | Scoop.it
The company faces an uphill battle to win consumers away from Facebook and other platforms.

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TripAdvisor Is Turning Itself Into a Social Platform for Travel Lovers – Adweek

TripAdvisor Is Turning Itself Into a Social Platform for Travel Lovers – Adweek | RazorBjorn on Travel | Scoop.it
500 partners are using a beta version.

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