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The 15 Things I've Learned about Transmedia Storytelling

The 15 Things I've Learned about Transmedia Storytelling | #transmediascoop | Scoop.it
Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland.
Simon Staffans's insight:

Ingrid's ten points... and FIVE points more! Good stuff!

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The art of telling stories over multiple platforms in a common storyworld
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Here Comes the Automation

Here Comes the Automation | #transmediascoop | Scoop.it

I’d like to start with a disclaimer. This article does not present a dystopian view of the rise of automation.

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Interesting take from Lance on how human creativity can be enhanced and augmented
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How Do You Like It So Far? Podcast, Episode 2: Jeff Gomez on The Collective Journey of the Last Jedi —

How Do You Like It So Far? Podcast, Episode 2: Jeff Gomez on The Collective Journey of the Last Jedi — | #transmediascoop | Scoop.it
Today, we release the second episode of our podcast, How Do You Like It So Far?, with more responses to The Last Jedi. This time, we check in with Jeff Gomez from Starlight Runner, a leading figure in the world of transmedia storytelling. Gomez has been running a series of blog posts which exp
Simon Staffans's insight:
Henry Jenkins and Jeff Gomez dissect The Last Jedi, good listen.
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Cutting-edge digital experiences: the new generation of native ads and AI

Cutting-edge digital experiences: the new generation of native ads and AI | #transmediascoop | Scoop.it
AI-driven native advertising, inconspicuous internet of things technology, and narratives that transcend media will be the defining developments of 2018.
Simon Staffans's insight:
Transmedia, one of three defining trends in marketing this year.
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Back to Earth super trailer shows off trans-media, blockchain-activated genre future 

Back to Earth super trailer shows off trans-media, blockchain-activated genre future  | #transmediascoop | Scoop.it
If you’re a creator feeling daunted by the gatekeepers of production, you’ll love Clay Space -- the star, creator, and crypto-finance-wrangler of a new trans-media platform project known as Back to Earth.
Simon Staffans's insight:
Interesting look at "Back to Earth"
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Transmedia Will Shape The Future Of Hollywood And Fortune 500 Firms

Transmedia Will Shape The Future Of Hollywood And Fortune 500 Firms | #transmediascoop | Scoop.it
How can you use transmedia storytelling to develop brand “story worlds” like Disney and Apple? Jeff Gomez explains.
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Out with the old, in with the … new?

Out with the old, in with the … new? | #transmediascoop | Scoop.it
I’ve been extremely fortunate this past year. Due to different possibilities and offers being thrown my way I’ve had the luxury of taking part of a number of different events, which have given me insight into a great deal of exciting projects around the world. Ranging from VR to straight-up TV documentaries, from academia barging…
Simon Staffans's insight:
Thoughts on where the world of media - and the world at large - is heading, and how we can address our possibilities and challenges.
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Crafting the story of you

Crafting the story of you | #transmediascoop | Scoop.it
In a blog post yesterday I talked about the topic of corporate storytelling and how I see it as a natural way of engaging with the audience and the customer base for any company or organisation. Now, some discussions I’ve been having over the past couple of days have touched upon what I view as…
Simon Staffans's insight:
On the importance of honing your own narrative.
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The Creative Squeeze

The Creative Squeeze | #transmediascoop | Scoop.it
Creativeness might be a less important search term on LinkedIn nowadays. It has, as so many terms before it, been used up to such an extent that it hardly means anything anymore to your average person. This is a bit of a shame, as creativeness is becoming an increasingly important trait in just about every…
Simon Staffans's insight:
Some thoughts on the creative process, and especially those moments when the process grinds to a halt
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From Storytelling To VR 'Storyliving': Future Marketing Communications

Google Zoo, Alphabet’s in-house creative think tank that provides value ad for brands and agencies by helping them devise creative ways to use Google products and new tech platforms, recently released a study with Google News Lab about how audiences experience VR. The study includes implications for how journalists and marketing creatives will relay messages to consumers through VR going forward, and how consumers will react to and process this new form of communication.
Simon Staffans's insight:
A look at where communications are heading in a world of VR
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Remedy’s Sam Lake on 21 years of game storytelling and transmedia

Remedy’s Sam Lake on 21 years of game storytelling and transmedia | #transmediascoop | Scoop.it
Sam Lake has been writing stories for Remedy Entertainment’s games for 21 years. He started with the graphic novel tale of Max Payne, and went on to write Max Payne 2: The Fall of Max Payne, and Alan Wake. He became creative director on Alan Wake’s American Nightmare, and he did the same on Microsoft’s exclusive video game, Quantum Break.
Simon Staffans's insight:
Sam Lake on over two decades of evolving storytelling
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10 Keys to Building Successful Shared Universe Movie Franchises

10 Keys to Building Successful Shared Universe Movie Franchises | #transmediascoop | Scoop.it
Memorandum to the Executives of: Disney, Warner Bros., Fox, Universal, Sony, Paramount, and all the mini-majors From: Jeff Gomez, CEO, Starlight Runner, producers of the transmedia Mythology…
Simon Staffans's insight:
Who wouldn't want a great franchise? Here's how!
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Superpositioning – Collective Journey

Superpositioning – Collective Journey | #transmediascoop | Scoop.it
In previous Collective Journey blog entries, we talked about how the old broadcast model of mass communication is giving way to a new kind of pervasive communication that in many ways harkens back to…
Simon Staffans's insight:
Good article from Jeff on one of the key aspects of how we've changed as a communicating species over the past few years.
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The future is in interactive storytelling

The future is in interactive storytelling | #transmediascoop | Scoop.it
People want video games and interactive experiences that help them explore deep and meaningful themes, such as creating family, valuing diversity and living responsibly.
Simon Staffans's insight:
Bridging technology and experiences
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Fausto Cantu's curator insight, May 6, 2017 2:58 PM
The future is in interactive storytelling
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The day marketing grew up –

The day marketing grew up – | #transmediascoop | Scoop.it
It’s in the air. Can you feel it? That whiff of… well, crumbling pillars, decay and the blossoming of something new. I might be imagining things, but I’d like to think I’m not. Since we kicked off our own company in the spring of 2016 we’ve been involved in our fair share of marketing efforts.…
Simon Staffans's insight:
Some thoughts from the world of marketing, a world that truly needs change
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In a digital era, live storytelling is bringing people closer together - The Boston Globe

In a digital era, live storytelling is bringing people closer together - The Boston Globe | #transmediascoop | Scoop.it
From our living rooms to public stages, we can’t seem to get enough of one of our oldest art forms.
Simon Staffans's insight:
It's all going back to the roots - live storytelling becoming increasingly important
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'Resolution': Warwick's first ever transmedia experience

'Resolution': Warwick's first ever transmedia experience | #transmediascoop | Scoop.it
Pablo Aguera explores transmedia, an emerging form in the entertainment industry, and explains how he brought it to Warwick.
Simon Staffans's insight:
An in-depth look at "Resolution", where Warwick Uni tries its hand at producing drama along transmedia storytelling principles
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The Year in Now Media 2018

What was 2017 like when talking media? And what will this year bring? A compilation of blog posts and interviews, looking back on the year that was and into th…
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Transmedia, Interactive Series ‘Si Fueras Tu’ Makes Online Waves for Spain’s RTVE

Transmedia, Interactive Series ‘Si Fueras Tu’ Makes Online Waves for Spain’s RTVE | #transmediascoop | Scoop.it
"Si fueras tu," RTVE's redo of Emmy-winning "Reservoir Hill," is a pioneering transmedia and interactive production in Spanish TV fiction
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Share your insight
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Your story vehicle

Your story vehicle | #transmediascoop | Scoop.it
Earlier this week I published a couple of posts, one about corporate storytelling and the other about the need for anyone in any field related to an audience to start honing and defining their own narrative and their own story world. This notion of storytelling as a vehicle and a method of gaining and keeping…
Simon Staffans's insight:
On the craft involved in moving your story in the right way to the right people
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Corporate storytelling – the what and the why

Corporate storytelling – the what and the why | #transmediascoop | Scoop.it
How can corporations use storytelling to become better and more profitable? Well, in much the same way everyone else can do it. I’ve spent a couple of days this week at the Nordisk Panorama festival and have presented my company to a number of people. I’ve explained how we have a core competence spanning over…
Simon Staffans's insight:
Thoughts on using corporate storytelling to hone skills and rake in funds - while helping companies and organisations create a fruitful relationship with audiences and customers.
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Paradox Brings Light to a World of Darkness - OnlySP

Paradox Brings Light to a World of Darkness - OnlySP | #transmediascoop | Scoop.it
The challenge in continuing to work in an already-established universe is to keep things fresh while respecting the legacy.
Simon Staffans's insight:
A look at the "World of Darkness" and how it spreads over media platforms. 

"The challenge in continuing to work in an already-established universe is to keep things fresh while respecting the legacy."
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How HBO’s Westworld installation made fans ‘the center of the universe’

How HBO’s Westworld installation made fans ‘the center of the universe’ | #transmediascoop | Scoop.it
One of the highlights of last month’s San Diego Comic-Con was HBO’s Westworld: The Experience. The half-hour attraction gave small groups of guests the opportunity to visit the offices o
Simon Staffans's insight:
How to extend storyworlds in exciting ways
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AI and Storytelling: An Unlikely Friendship

AI and Storytelling: An Unlikely Friendship | #transmediascoop | Scoop.it
Realizing effective stories in VR will require both the storytelling skills of Hollywood and the technological ingenuity of Silicon Valley for AI.
Simon Staffans's insight:
How will artificial intelligence affect storytelling? Interesting article.
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It’s WE, not ME

It’s WE, not ME | #transmediascoop | Scoop.it
As some of you might know I started up my own company last year together with a former colleague of mine. I was expecting hard work - which it has been - and some challenging moments, which also have appeared from time to time. What I was hoping for, but didn’t fully dare count on,…
Simon Staffans's insight:
Some thoughts on working WITH the audience, not FOR the audience
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F/S 2017 – where storytellers meet

F/S 2017 – where storytellers meet | #transmediascoop | Scoop.it
It’s a challenging proposition, summing up an experience as complex as ForwardSlashStory 2017, or F/S2017 for short. From experience I know that many of the revelations from the event will become apparent only later, in some cases much later. It’s like when you feel you need to sleep on something to get it right, only…
Simon Staffans's insight:
Some thoughts from an intensive trip to Indonesia with some brilliant media minds around
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