AI-driven native advertising, inconspicuous internet of things technology, and narratives that transcend media will be the defining developments of 2018.

If you’re a creator feeling daunted by the gatekeepers of production, you’ll love Clay Space -- the star, creator, and crypto-finance-wrangler of a new trans-media platform project known as Back to Earth.

I’ve been extremely fortunate this past year. Due to different possibilities and offers being thrown my way I’ve had the luxury of taking part of a number of different events, which have given me insight into a great deal of exciting projects around the world. Ranging from VR to straight-up TV documentaries, from academia barging…

In a blog post yesterday I talked about the topic of corporate storytelling and how I see it as a natural way of engaging with the audience and the customer base for any company or organisation. Now, some discussions I’ve been having over the past couple of days have touched upon what I view as…

Creativeness might be a less important search term on LinkedIn nowadays. It has, as so many terms before it, been used up to such an extent that it hardly means anything anymore to your average person. This is a bit of a shame, as creativeness is becoming an increasingly important trait in just about every…

Sam Lake has been writing stories for Remedy Entertainment’s games for 21 years. He started with the graphic novel tale of Max Payne, and went on to write Max Payne 2: The Fall of Max Payne, and Alan Wake. He became creative director on Alan Wake’s American Nightmare, and he did the same on Microsoft’s exclusive video game, Quantum Break.

People want video games and interactive experiences that help them explore deep and meaningful themes, such as creating family, valuing diversity and living responsibly.

It’s in the air. Can you feel it? That whiff of… well, crumbling pillars, decay and the blossoming of something new. I might be imagining things, but I’d like to think I’m not. Since we kicked off our own company in the spring of 2016 we’ve been involved in our fair share of marketing efforts.…

What was 2017 like when talking media? And what will this year bring? A compilation of blog posts and interviews, looking back on the year that was and into th…

"Si fueras tu," RTVE's redo of Emmy-winning "Reservoir Hill," is a pioneering transmedia and interactive production in Spanish TV fiction

How can corporations use storytelling to become better and more profitable? Well, in much the same way everyone else can do it. I’ve spent a couple of days this week at the Nordisk Panorama festival and have presented my company to a number of people. I’ve explained how we have a core competence spanning over…

The challenge in continuing to work in an already-established universe is to keep things fresh while respecting the legacy.

One of the highlights of last month’s San Diego Comic-Con was HBO’s Westworld: The Experience. The half-hour attraction gave small groups of guests the opportunity to visit the offices o

Realizing effective stories in VR will require both the storytelling skills of Hollywood and the technological ingenuity of Silicon Valley for AI.

It’s a challenging proposition, summing up an experience as complex as ForwardSlashStory 2017, or F/S2017 for short. From experience I know that many of the revelations from the event will become apparent only later, in some cases much later. It’s like when you feel you need to sleep on something to get it right, only…