#transmediascoop
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#transmediascoop
The art of telling stories over multiple platforms in a common storyworld
Curated by Simon Staffans
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Out with the old, in with the … new?

Out with the old, in with the … new? | #transmediascoop | Scoop.it
I’ve been extremely fortunate this past year. Due to different possibilities and offers being thrown my way I’ve had the luxury of taking part of a number of different events, which have given me insight into a great deal of exciting projects around the world. Ranging from VR to straight-up TV documentaries, from academia barging…
Simon Staffans's insight:
Thoughts on where the world of media - and the world at large - is heading, and how we can address our possibilities and challenges.
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Crafting the story of you

Crafting the story of you | #transmediascoop | Scoop.it
In a blog post yesterday I talked about the topic of corporate storytelling and how I see it as a natural way of engaging with the audience and the customer base for any company or organisation. Now, some discussions I’ve been having over the past couple of days have touched upon what I view as…
Simon Staffans's insight:
On the importance of honing your own narrative.
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The Creative Squeeze

The Creative Squeeze | #transmediascoop | Scoop.it
Creativeness might be a less important search term on LinkedIn nowadays. It has, as so many terms before it, been used up to such an extent that it hardly means anything anymore to your average person. This is a bit of a shame, as creativeness is becoming an increasingly important trait in just about every…
Simon Staffans's insight:
Some thoughts on the creative process, and especially those moments when the process grinds to a halt
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From Storytelling To VR 'Storyliving': Future Marketing Communications

Google Zoo, Alphabet’s in-house creative think tank that provides value ad for brands and agencies by helping them devise creative ways to use Google products and new tech platforms, recently released a study with Google News Lab about how audiences experience VR. The study includes implications for how journalists and marketing creatives will relay messages to consumers through VR going forward, and how consumers will react to and process this new form of communication.
Simon Staffans's insight:
A look at where communications are heading in a world of VR
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Remedy’s Sam Lake on 21 years of game storytelling and transmedia

Remedy’s Sam Lake on 21 years of game storytelling and transmedia | #transmediascoop | Scoop.it
Sam Lake has been writing stories for Remedy Entertainment’s games for 21 years. He started with the graphic novel tale of Max Payne, and went on to write Max Payne 2: The Fall of Max Payne, and Alan Wake. He became creative director on Alan Wake’s American Nightmare, and he did the same on Microsoft’s exclusive video game, Quantum Break.
Simon Staffans's insight:
Sam Lake on over two decades of evolving storytelling
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10 Keys to Building Successful Shared Universe Movie Franchises

10 Keys to Building Successful Shared Universe Movie Franchises | #transmediascoop | Scoop.it
Memorandum to the Executives of: Disney, Warner Bros., Fox, Universal, Sony, Paramount, and all the mini-majors From: Jeff Gomez, CEO, Starlight Runner, producers of the transmedia Mythology…
Simon Staffans's insight:
Who wouldn't want a great franchise? Here's how!
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Superpositioning – Collective Journey

Superpositioning – Collective Journey | #transmediascoop | Scoop.it
In previous Collective Journey blog entries, we talked about how the old broadcast model of mass communication is giving way to a new kind of pervasive communication that in many ways harkens back to…
Simon Staffans's insight:
Good article from Jeff on one of the key aspects of how we've changed as a communicating species over the past few years.
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The future is in interactive storytelling

The future is in interactive storytelling | #transmediascoop | Scoop.it
People want video games and interactive experiences that help them explore deep and meaningful themes, such as creating family, valuing diversity and living responsibly.
Simon Staffans's insight:
Bridging technology and experiences
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Fausto Cantu's curator insight, May 6, 2:58 PM
The future is in interactive storytelling
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Transmedia Startup Back to Earth Productions Raises 750 Bitcoin To Transform Storytelling Industry

Transmedia Startup Back to Earth Productions Raises 750 Bitcoin To Transform Storytelling Industry | #transmediascoop | Scoop.it
The Starcredit tokens will be used to increase engagement of Back to Earth Productions in the augmented reality game department.
Simon Staffans's insight:
New ways to finance and create cross media projects
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The Art of the Ask

The Art of the Ask | #transmediascoop | Scoop.it
One challenge that has been with me throughout most of my active life as a content developer and producer has been the careful approach to the Ask. Whatever we’ve been involved in, it has always come up against the need to ask something of someone at some point. How to make this Ask, how to…
Simon Staffans's insight:
Do you know the importance of crafting the right Ask, no matter whom it's adressed to? This could make or break your content and your project as a whole.
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Panoramic Narratives: How 360 Storytelling Keeps Audiences Engaged - Minutehack

Panoramic Narratives: How 360 Storytelling Keeps Audiences Engaged - Minutehack | #transmediascoop | Scoop.it
Opinion pieces by entrepreneurs, executives and experts on aspects of running businesses
Simon Staffans's insight:
More on immersive, 360 degree stories
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Big Brands & the Awakening of the Docile Consumer – Collective Journey

Big Brands & the Awakening of the Docile Consumer – Collective Journey | #transmediascoop | Scoop.it
As opposed to the linear, didactic Hero’s Journey employed by brands for the past century, Collective Journey is signified by the rise of porous, fully participative, nonlinear meta-narratives.
Simon Staffans's insight:
The Collective Journey continues, looking at how everyone is now a storyteller, and the challenges brands are facing trying to grasp this new reality:  "As opposed to the linear, didactic Hero’s Journey employed by brands for the past century, Collective Journey is signified by the rise of porous, fully participative, nonlinear meta-narratives."
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Location based and engaging – telling stories through your everyday world

Location based and engaging – telling stories through your everyday world | #transmediascoop | Scoop.it
I will hazard a guess that very few readers of this blog missed that Pokemon Go was a bit of a success last year. It was great fun. For a while, for me, but for far longer for other people. And if Pokemon Go showed one thing, it was that Augmented Reality could work extremely…
Simon Staffans's insight:
Some thoughts on one of our recent projects
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Your story vehicle

Your story vehicle | #transmediascoop | Scoop.it
Earlier this week I published a couple of posts, one about corporate storytelling and the other about the need for anyone in any field related to an audience to start honing and defining their own narrative and their own story world. This notion of storytelling as a vehicle and a method of gaining and keeping…
Simon Staffans's insight:
On the craft involved in moving your story in the right way to the right people
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Corporate storytelling – the what and the why

Corporate storytelling – the what and the why | #transmediascoop | Scoop.it
How can corporations use storytelling to become better and more profitable? Well, in much the same way everyone else can do it. I’ve spent a couple of days this week at the Nordisk Panorama festival and have presented my company to a number of people. I’ve explained how we have a core competence spanning over…
Simon Staffans's insight:
Thoughts on using corporate storytelling to hone skills and rake in funds - while helping companies and organisations create a fruitful relationship with audiences and customers.
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Paradox Brings Light to a World of Darkness - OnlySP

Paradox Brings Light to a World of Darkness - OnlySP | #transmediascoop | Scoop.it
The challenge in continuing to work in an already-established universe is to keep things fresh while respecting the legacy.
Simon Staffans's insight:
A look at the "World of Darkness" and how it spreads over media platforms. 

"The challenge in continuing to work in an already-established universe is to keep things fresh while respecting the legacy."
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How HBO’s Westworld installation made fans ‘the center of the universe’

How HBO’s Westworld installation made fans ‘the center of the universe’ | #transmediascoop | Scoop.it
One of the highlights of last month’s San Diego Comic-Con was HBO’s Westworld: The Experience. The half-hour attraction gave small groups of guests the opportunity to visit the offices o
Simon Staffans's insight:
How to extend storyworlds in exciting ways
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AI and Storytelling: An Unlikely Friendship

AI and Storytelling: An Unlikely Friendship | #transmediascoop | Scoop.it
Realizing effective stories in VR will require both the storytelling skills of Hollywood and the technological ingenuity of Silicon Valley for AI.
Simon Staffans's insight:
How will artificial intelligence affect storytelling? Interesting article.
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It’s WE, not ME

It’s WE, not ME | #transmediascoop | Scoop.it
As some of you might know I started up my own company last year together with a former colleague of mine. I was expecting hard work - which it has been - and some challenging moments, which also have appeared from time to time. What I was hoping for, but didn’t fully dare count on,…
Simon Staffans's insight:
Some thoughts on working WITH the audience, not FOR the audience
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F/S 2017 – where storytellers meet

F/S 2017 – where storytellers meet | #transmediascoop | Scoop.it
It’s a challenging proposition, summing up an experience as complex as ForwardSlashStory 2017, or F/S2017 for short. From experience I know that many of the revelations from the event will become apparent only later, in some cases much later. It’s like when you feel you need to sleep on something to get it right, only…
Simon Staffans's insight:
Some thoughts from an intensive trip to Indonesia with some brilliant media minds around
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Arden's Wake and the continued brilliance of Penrose Studios' VR storytelling

Arden's Wake and the continued brilliance of Penrose Studios' VR storytelling | #transmediascoop | Scoop.it
Last year at the Tribeca Film Festival, I was invited to a special preview of a semi-interactive non-movie non-game hybrid called Allumette, which would have its world premiere a few days later. It was a forty-five-minute solo sessio
Simon Staffans's insight:
Is VR getting there? It might just be...
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Fausto Cantu's curator insight, May 4, 10:22 PM
Arden's Wake and the continued brilliance of Penrose Studios' VR storytelling
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Change we can believe in

Change we can believe in | #transmediascoop | Scoop.it
We’ve been talking about the content industry being in a state of flux for as long as I can remember now. Every month there has been a new disruption doing away with the old and introducing the new, bringing with it a slew of experts, producers, startups and projects. There has been almost no escape,…
Simon Staffans's insight:
Thoughts on gleanings from MIP, plus  follow up regarding location based storytelling
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This ad guy says augmented reality is the future of storytelling - Technical.ly Philly

This ad guy says augmented reality is the future of storytelling - Technical.ly Philly | #transmediascoop | Scoop.it
Allen & Gerritsen's former innovation lead Mike Bodenberger on “the shiniest toys in advertising right now.”
Simon Staffans's insight:
AR is apparently "the shiniest toy right now"
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The Secret to New Storytelling: Regenerative Listening

The Secret to New Storytelling: Regenerative Listening | #transmediascoop | Scoop.it
By continuing to apply regenerative listening, you might find it easy to convert your attackers into allies. And so, your story spreads, your base is energized, and your community grows.
Simon Staffans's insight:
A good read in today's world.
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The Collective Journey Story Model Comes to Television

The Collective Journey Story Model Comes to Television | #transmediascoop | Scoop.it
At the end of Season One of Game of Thrones, Ned Stark, the noble and just Lord of Winterfell (and closest thing to a hero the series had to offer) was shockingly beheaded at the whim of amoral…
Simon Staffans's insight:
On the Collective Journey in everyday entertainment
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