Transmedia Talks
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Transmedia Talks
Transmedia related talks from around the web, educating and informing.
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Futures of Enterteinment 3 - The Convergence Culture Consortium - 2008 MIT

Futures of Enterteinment 3 - The Convergence Culture Consortium - 2008 MIT | Transmedia Talks | Scoop.it

Convergence culture has moved swiftly from buzzword to industry logic. The creation of transmedia storyworlds, understanding how to appeal to migratory audiences, and the production of digital extensions for traditional materials are becoming the bread and butter of working in the media. Futures of Entertainment 3 once again brings together key industry leaders who are shaping these new directions in our culture and academic scholars immersed in the investigation the social, cultural, political, economic, and technological implications of these changes in our media landscape.

 

This year's conference will work to bring together the themes from last year - media spreadability, audiences and value, social media, distribution - with the Consortium's new projects as we move towards an increasingly global understanding of media convergence and content flows. Topics for this year's panels include global distribution systems and the challenges of moving content across borders, transmedia, franchising, digital extensions and world building, comics, convergence and commerce, social media and spreadability, as well as renewed discussion about how and why to measure audience value.

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MIT TechTV – Futures of Entertainment 3 - Session 2: Making Audiences Matter

MIT TechTV – Futures of Entertainment 3 - Session 2: Making Audiences Matter | Transmedia Talks | Scoop.it

Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one?

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MIT TechTV – Futures of Entertainment 3 - Session 5: Franchising, Extensions and Worldbuilding

MIT TechTV – Futures of Entertainment 3 - Session 5: Franchising, Extensions and Worldbuilding | Transmedia Talks | Scoop.it

Media convergence has made the complex intertwining of multi-platform media properties more and more common-place, yet the creation of storyworlds that extend beyond a single text is not a recent development. With a history that includes sequels, spin-offs, and licensed products, what is the future for the media franchise?

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MIT TechTV – Futures of Entertainment 3 - Session 1: Consumption, Value and Worth

MIT TechTV – Futures of Entertainment 3 - Session 1: Consumption, Value and Worth | Transmedia Talks | Scoop.it

Where does value come from in the evolving media landscape? Does it lie in the properties themselves, or in what people do with these properties? Do creative companies create value or does value creation also occur on the consumption side, as audiences discover hidden potential in existing properties, make their own emotional and creative contributions to the mix, and spread the brand to new, previously unsolicited markets? With the rapid emergence of user-created content, can we consider audiences participants in the creation of the value media properties hold? How do we account for the non-monetary value of media properties? How should gains from media value be distributed through the networks of creatives who collaborate in production?

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MIT TechTV – Futures of Entertainment 3 - Conversation: Wealth, Value, and Social Production

MIT TechTV – Futures of Entertainment 3 - Conversation: Wealth, Value, and Social Production | Transmedia Talks | Scoop.it

Henry Jenkins in conversation with Yochai Benkler - Harvard Law School, author, "The Wealth of Networks: How Social Production Transforms Markets and Freedom."

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Henry Jenkins interviews Neil Gaiman, part 2 - MIT TechTV

Henry Jenkins interviews Neil Gaiman, part 2 - MIT TechTV | Transmedia Talks | Scoop.it

Bestselling author, screenwriter and comics luminary Neil Gaiman, interviewed by Henry Jenkins as part of the Julius Schwartz Memorial Lecture.

 

The lecture was hosted by the Comparative Media Studies program at MIT, and was founded to honor the memory of longtime DC Comics editor Julius "Julie" Schwartz, whose contributions to our culture include co-founding the first science fiction fanzine in 1932, the first science fiction literary agency in 1934, and the first World Science Fiction Convention in 1939. Schwartz went on to launch a career in comics that would last for well over 42 years, during which time he helped launch the Silver Age of Comics, introduced the idea of parallel universes, and had a hand in the reinvention of such characters as Batman, Superman, the Flash, Green Lantern, Hawkman and the Atom.

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Sandrine Girbal and Matthieu Chereau, from Happy Fannie - Supernatural Oddities

CASE STUDY: One of the first native transmedia experiences in France, backed by Orange, followed a videoblogger’s encounters with the supernatural

 

http://fdp-tv.com/

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Rachel Jacobs and Toby Barnes, from Mudlark - Dark Forest Project

Rachel Jacobs and Toby Barnes, from Mudlark, talk about their multiplataform, internacional, project Dark Forest. Going in between Britain and Brazil.

 

http://www.wearemudlark.com/blog/meanwhile-in-another-part-of-the-forest/

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Henry Jenkins - Talks and interviews

Henry Jenkins - Talks and interviews | Transmedia Talks | Scoop.it

Henry helped coin and solificate the term transmedia.

 

Henry Jenkins is the Provost's Professor of Communication, Journalism, and Cinematic Arts at the University of Southern California. He arrived at USC in Fall 2009 after spending the past decade as the Director of the MIT Comparative Media Studies Program and the Peter de Florez Professor of Humanities. He is the author and/or editor of twelve books on various aspects of media and popular culture, including Textual Poachers: Television Fans and Participatory Culture, Hop on Pop: The Politics and Pleasures of Popular Culture and From Barbie to Mortal Kombat: Gender and Computer Games. His newest books include Convergence Culture: Where Old and New Media Collide and Fans, Bloggers and Gamers: Exploring Participatory Culture. He is currently co-authoring a book on "spreadable media" with Sam Ford and Joshua Green. He has written for Technology Review, Computer Games, Salon, and The Huffington Post.

 

http://henryjenkins.org/

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Transmedia Talks - Main Menu

Transmedia Talks - Main Menu | Transmedia Talks | Scoop.it

Transmedia related talks from around the web, educating and informing.

 

Click here and chose from some of the best transmedia talks, beeing updated all the time.

 

Here are some of the talk topics you can chose from so far:

 

Introduction to Transmedia (http://goo.gl/276vw)

 

Especialists:

Henry Jenkins (http://goo.gl/KwXTv)

Jeff Gomez (http://goo.gl/q4FSx)

Dan Hon (http://goo.gl/zrxyV)

Lance Weiler (http://goo.gl/kamJ9)

Andrea Phillips (http://goo.gl/a7WhE)

 

 

Events:

Merging Media 2012 (http://goo.gl/ZpwzY)

TEDxTransmedia (http://goo.gl/lqinX)

Transmedia Hollywood (http://goo.gl/2BGRt)

Power to the Pixel (http://goo.gl/MZ8BT)

Futures of Enterteinment 3 (http://goo.gl/aEXo3)

Futures of Enterteinment 4 (http://goo.gl/CyQEJ)

Futures of Enterteinment 5 (http://goo.gl/WbLtt)

Futures of Enterteinment 6 (http://goo.gl/fY2bK)

 

 

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LIZ ROSENTHAL - WELCOME & INTRODUCTION - CROSS-MEDIA FILM FORUM 2009 - Power to the Pixel on Blip

LIZ ROSENTHAL, Director, Power to the Pixel...
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CHRISTY DENA - SHOULD WE? COULD WE? WOULD WE? - FILMS IN THE AGE OF CROSS-MEDIA PRODUCTION - Power to the Pixel on Blip

Presentation by Christy Dena at Power to the Pixel's 2008 London Forum Why should we think about more than one media platform? Could we gain financially and artistically? Would we progress our practice and industry if we do?
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Katerina Cizek: Case Study: HIGHRISE: Out My Window

Emmy-award-winning HIGHRISE: Out My Window explores the state of our rapidly urbanising planet within a 360˚ interactive environment.
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MIT TechTV – Futures of Entertainment 3 - Session 7: Global Flows, Global Deals

MIT TechTV – Futures of Entertainment 3 - Session 7: Global Flows, Global Deals | Transmedia Talks | Scoop.it

The Internet has altered transnational media flows, making it easier to move content across national and geographic boundaries, but complicating the economic structures that support these flows. How do we manage global distribution in the current context? What is the impact of the Internet on the interaction between local audiences and globalised content? What is the role of international audiences as taste-makers, and what can that tell us about making content relevant to multiple local audiences? How do we balance international distribution windows with audiences who move content themselves?

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MIT TechTV – Futures of Entertainment 3 - Session 6: At the Intersection of the Academy and the Industry

MIT TechTV – Futures of Entertainment 3 - Session 6: At the Intersection of the Academy and the Industry | Transmedia Talks | Scoop.it

What are the challenges of bringing the academy and the industry together? How do we negotiate working across these two worlds?

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MIT TechTV – Futures of Entertainment 3 - Session 3: Social Media

MIT TechTV – Futures of Entertainment 3 - Session 3: Social Media | Transmedia Talks | Scoop.it

Moving lives online, creating conversations across geography, connecting with consumers - how is social media defining the current entertainment landscape? As people not only put more content online, but conduct more of their daily lives in networked spaces and via social networking sites, how are social media influencing how we think of audiences? What are the implications for privacy, content management, and identity construction of social media? How have they impacted notions of civic engagement?

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MIT TechTV – Futures of Entertainment 3 - Session 4: When Comics Converge: Making "Watchmen"

MIT TechTV – Futures of Entertainment 3 - Session 4: When Comics Converge: Making "Watchmen" | Transmedia Talks | Scoop.it

This session, a conversation between Henry Jenkins, Alisa Perren (Georgia State University) and Alex McDowell (Production Designer, "Watchmen"), will explore the creative and industrial challenges of translating comics for the screen.

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MIT TechTV – Futures of Entertainment 3 - Opening Remarks

MIT TechTV – Futures of Entertainment 3 - Opening Remarks | Transmedia Talks | Scoop.it

The Futures of Entertainment is an annual event which explores the current state and future of media properties, brands, and audiences and the way these groups interact and intersect with one another.

 

By combining a mix of leading media studies scholars and cutting-edge media and marketing practitioners from a diverse range of locations and sectors--in conjunction with fans, activists, journalists, analysts, and other voices--in lengthy discussion, this two-day conference explores how the media industries are evolving, how storytelling is changing and the shifting dynamics in how people relate to media properties and brands.

 

Look to William Burroughs, Word is a Virus

 

“My basic theory is that the written word was actually a virus,” he once said, “that made the spoken word possible. The word has not been recognized as a virus because it has achieved a state of stable symbiosis with the host…” (from The Job, 1974)

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Henry Jenkins interviews Neil Gaiman, part 1- MIT TechTV

Henry Jenkins interviews Neil Gaiman, part 1- MIT TechTV | Transmedia Talks | Scoop.it

Bestselling author, screenwriter and comics luminary Neil Gaiman, interviewed by Henry Jenkins as part of the Julius Schwartz Memorial Lecture.

 

The lecture was hosted by the Comparative Media Studies program at MIT, and was founded to honor the memory of longtime DC Comics editor Julius "Julie" Schwartz, whose contributions to our culture include co-founding the first science fiction fanzine in 1932, the first science fiction literary agency in 1934, and the first World Science Fiction Convention in 1939. Schwartz went on to launch a career in comics that would last for well over 42 years, during which time he helped launch the Silver Age of Comics, introduced the idea of parallel universes, and had a hand in the reinvention of such characters as Batman, Superman, the Flash, Green Lantern, Hawkman and the Atom.

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Janine Marmot and Simon Pummel, from Hot Property Films -Brand New

Janine Marmot and Simon Pummel, from Hot Property Films, talk abou their Brand New project.

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Behnam Karbassi and Steve Peters, No Mimes Media - Transmedia Project Slick - Power to the Pixel

 Behnam Karbassi and Steve Peters from No Mimes Media, talk about their transmedia enterteiment experience Slick, on Pixel Pitch 2009.

 

http://www.nomimes.com

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Raafi Rivero and Michael Hasting, from Desedo Films - Heart of the City

Raafi Rivero and Michael Hasting talk about their transmedia project Heart of the City at Pixel Pitch 2009.

 

Our transmedia story Heart of the City is a narrative set in the surreal world of urban teens, rife with mischief, rabbit holes and romance. The storyworld encompasses a web series, ARGs, original products and a feature film.

 

http://desedo.com/blog/heart-of-the-city/

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Power to the Pixel - Talks, Study Cases and Events

Power to the Pixel - Talks, Study Cases and Events | Transmedia Talks | Scoop.it

Power to the Pixel supports the film and media industries in their transition to a digital age. The company specialises in new ways for content creators and businesses to create, finance and distribute stories and engage with audiences across multiple platforms.

 

http://powertothepixel.com/

 

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IRA DEUTCHMAN - IS THEATRICAL DEAD? - LONDON FORUM 2007 - Power to the Pixel on Blip

Veteran indie distributor and producer Ira Deutchman discusses the need for theatrical release and its potential relevance (or lack thereof) in the digital age.
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PETER BUCKINGHAM - DEVELOPING NEW BUSINESS MODELS FOR THE DIGITAL ERA - Power to the Pixel on Blip

With a new generation of media consumers demanding content delivered when they want it, how they want it and very much as they want it, this session explores how we need to investigate new opportunities to develop audience-driven film businesses that take advantage of a newly networked and on-demand world. Peter will discuss findings from the UK Film Council’s audience development project Find Any Film that demonstrate how we need to make significant changes in the way the industry thinks about its content distribution and relationship with its audience.

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