Transmedia Storytelling for Business
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How Experiential Marketing Has Changed In A Social-Local-Mobile World

How Experiential Marketing Has Changed In A Social-Local-Mobile World | Transmedia Storytelling for Business | Scoop.it
When the term “experiential” marketing was mentioned in the past, one’s first thought was typically the now dirty word, “guerrilla” marketing--brand ambassadors passing out product samples or a car parked out in front of an event space.
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Transmedia Storytelling for Business
Transmedia Storytelling, Digital Media, Content Marketing
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Technology in Health - #StorySD #Business #Storytelling

Technology in Health - #StorySD #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
38 - Technology in health In this episode: • Watson AI • Recommended resource: RISE Conference @ Hong Kong At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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The Power of Narratives: Why We Need More Than Facts to Change

The Power of Narratives: Why We Need More Than Facts to Change | Transmedia Storytelling for Business | Scoop.it
''You cannot take away someone's story without giving them a new one.''

Via Dr. Karen Dietz, steve batchelder, massimo facchinetti
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Dove Nobel's comment, November 16, 10:47 AM
https://crookedlyghostlyobject.tumblr.com/post/167480121180/get-online-technical-help-for-your-dell-product
David Stapleton's curator insight, November 16, 7:39 PM
Creative and inspiring directing and forth leading
Philippe Coll's curator insight, November 17, 11:10 AM
Le pouvoir de la fiction. Cela peut être terrifiant.
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Updated Empathy Map Canvas

Updated Empathy Map Canvas | Transmedia Storytelling for Business | Scoop.it
We designed the Empathy Map at XPLANE many years ago, as part of a human-centered design toolkit we call Gamestorming. This particular tool helps teams develop deep, shared understanding and empathy…
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SEO: The Movie

SEO: The Movie (#SEOMOVIE) can only been see here! This is the official film, SEO: The Movie. https://ignitevisibility.com/seo-movie/ COPYRIGHT Ignit
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Steven Soderbergh’s free interactive TV series ‘Mosaic’ turns viewers into filmmakers #storytelling

Steven Soderbergh’s free interactive TV series ‘Mosaic’ turns viewers into filmmakers #storytelling | Transmedia Storytelling for Business | Scoop.it
Just don’t call it a Choose Your Own Adventure
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Content Creation Robots Are Here #Storytelling

Content Creation Robots Are Here #Storytelling | Transmedia Storytelling for Business | Scoop.it
Learn how bots (AI) are creating content for major media outlets and evolving into content marketing too – Content Marketing Institute
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Jobs of the future - #technology #business #storytelling #StorySD

Jobs of the future - #technology #business #storytelling #StorySD | Transmedia Storytelling for Business | Scoop.it
36 - Jobs of the future In this episode: • Elevator operators • Recommended resource: Book - Deep Thinking: Where Machine Intelligence Ends and Human Creativity Begins by Garry Kasparov At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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How VR theme parks are changing entertainment in Japan

How VR theme parks are changing entertainment in Japan | Transmedia Storytelling for Business | Scoop.it
The perilous wooden plank that dangles from the skyscraper's dizzying rooftop is all that stands between me and the deafening rescue helicopter in front.
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The future of storytelling: AI Writes Surprisingly Scary Horror Stories

The future of storytelling: AI Writes Surprisingly Scary Horror Stories | Transmedia Storytelling for Business | Scoop.it
It was trained on the spookiest stories on the web, but human collaborators make its stories truly terrifying.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, November 1, 6:39 PM

Artificial Intelligence is coming to storytelling -- fast! Here's another example of how AI is doing foundational work in putting stories together, and succeeding.

 

Get ready to be outsourced -- maybe.

 

So will AI replace human storytellers? Hmmmm. As this article points out, great stories are created in collaboration between AI and humans.

 

As the author points out, “Creating a visceral emotion such as fear remains one of the cornerstones of human creativity,” says Cebrian in an email. “This challenge is especially important in a time where we wonder what the limits of artificial intelligence are: Can machines learn to scare us?”

 

But read more to see how effective AI is becoming at storytelling.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it.

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Visualizing Nonlinear Narratives with Story Curves

Visualizing Nonlinear Narratives with Story Curves | Transmedia Storytelling for Business | Scoop.it
Revealing the nonlinear structure of a move by displaying the relationship between the order in which events are told in the movie and their actual chronological order.
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Why You Should Let Your Story Do the Work with Esther Choy

Why You Should Let Your Story Do the Work with Esther Choy | Transmedia Storytelling for Business | Scoop.it
Storytelling is powerful. Esther Choy explains the exact ways to use stories and how using data, statistics, & visuals make stories even more memorable.
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The future of storytelling - Shonda Rhimes TED

The future of storytelling - Shonda Rhimes TED | Transmedia Storytelling for Business | Scoop.it
"We all feel a compelling need to watch stories, to tell stories ... to discuss the things that tell each one of us that we are not alone in the world," says TV titan Shonda Rhimes. A dominant force in television since "Grey's Anatomy" hit the airwaves, Rhimes discusses the future of media networks, how she's using her narrative-building skills as a force for good, an intriguing concept known as "Amish summers" and much more, in conversation with Cyndi Stivers, director of the TED Residency.
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Spark curiosity - StorySD

Spark curiosity - StorySD | Transmedia Storytelling for Business | Scoop.it
33 - Spark curiosity In this episode: • Cheerleaders • Recommended resource: Book - A Curious Mind: The Secret to a Bigger Life by Charles Fishman and Brian Grazer At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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The Greatest Sales Pitch I’ve Seen All Year #storytelling

The Greatest Sales Pitch I’ve Seen All Year #storytelling | Transmedia Storytelling for Business | Scoop.it
A few weeks ago, I met a CMO named Yvette in the office kitchen at OpenView Venture Partners. She was chewing on a bagel during a lunch break from the VC firm’s all-day speaker event, and she was…
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The Use of Story and Emotions in Gamification

The Use of Story and Emotions in Gamification | Transmedia Storytelling for Business | Scoop.it
Gamification projects can benefit from storytelling features; these features can help arouse emotional connections with players. They can enhance the player experience and improve the longevity and fun factor of the gamified features. Let’s take a closer look at how that might work, even if you don’t feel that you are a natural story teller. An understanding of this will be like a powerful new tool in your kit, and one that can bring the world you create for your players that bit closer t

Via Emmanuel Bethoux
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Technology in Transportation - StorySD

Technology in Transportation - StorySD | Transmedia Storytelling for Business | Scoop.it
37 - Technology in transportation In this episode: • Lost with a twisted ankle in Winter • Recommended resource: Conference Web Summit @ Lisbon At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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The SEO World in 2018

Rand's presentation from Web Summit Lisbon 2018 covering how the SEO world has evolved and what's needed to rank and succeed in Google.
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nicholas yearwood's curator insight, November 15, 5:54 PM
not much just a little more  content and time
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Disney's 60 Year Old Growth Map Answers the Netflix Question

Disney's 60 Year Old Growth Map Answers the Netflix Question | Transmedia Storytelling for Business | Scoop.it
This week, news broke that Disney is in talks to purchase 21st Century Fox.
Consolidation of the two entertainment megapowers comes at a strategic time
for Disney, who announced back in August that they'll be ending their
content partnership with Netflix in 2019. 

In the context of these moves, in this post we look at Disney's answer to
the Netflix question.
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Waymo is first to put fully self-driving cars on US roads without a safety driver

Waymo is first to put fully self-driving cars on US roads without a safety driver | Transmedia Storytelling for Business | Scoop.it
Going Level 4 in Arizona
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Marketing 2018? - Web Summit

Marketing 2018? - Web Summit | Transmedia Storytelling for Business | Scoop.it
BBH & Whalar's John Hegarty, R/GA's Bob Greenberg, FCB Global's Susan Credle & The Wall Street Journal's Lara O'Reilly:

Discover what marketin
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SingularityNET - The free and open market for AI technologies, built on smart contracts

SingularityNET - The free and open market for AI technologies, built on smart contracts | Transmedia Storytelling for Business | Scoop.it
The free and open market for AI technologies, built on smart contracts. Create, combine and monetize AI technologies at scale.
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The Future of Storytelling and the Influence Of Data

The Future of Storytelling and the Influence Of Data | Transmedia Storytelling for Business | Scoop.it
The Future of StoryTelling Summit presented the perfect opportunity to showcase Power BI’s storytelling prowess. Of course, our team also learned some valuable lessons related to data-driven storytelling, and we’re excited to share these insights to strengthen your storytelling skills.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, November 1, 7:25 PM

Whenever someone talks to me about the future of storytelling, I'm always expecting innovations in crafting or telling business stories.

 

I'm usually disappointed, because what they are really talking about are innovations in tools, applications, processes, or access. The same is true for this post -- and maybe this conference.

 

Basic storytelling skills that haven't changed in millennia are discussed here. The innovation that is good to know about is a tool from Microsoft -- Power BI. This is a data visualization tool that will help certain business storytellers.

 

But let's be clear -- data visualization is not data storytelling. A tool like Power BI can help you find the story. It still requires solid storytelling crafting skills to make it mean something, and to build influence.

 

So enjoy learning about the tool. Follow the advice for story crafting that's included -- just don't think it's anything new :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it.

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Tech Is Transforming Our Spaces, And We’re Just Beginning To See How

Tech Is Transforming Our Spaces, And We’re Just Beginning To See How | Transmedia Storytelling for Business | Scoop.it
Our smartphones have enabled us to do everything, everywhere–and our physical spaces are changing as a result, according to a comprehensive new survey by the architecture firm Gensler.
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New Business Models - #StorySD #technology

New Business Models - #StorySD #technology | Transmedia Storytelling for Business | Scoop.it
35 - New business models In this episode: • Blockbuster vs. Netflix • Recommended resource: Talk - Disruption by Design: Creating the Next Agency Model - R/GA @ Cannes Lions 2017 At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Always Changing - #StorySD #technology #business #storytelling

Always Changing - #StorySD #technology #business #storytelling | Transmedia Storytelling for Business | Scoop.it
34 - Always changing In this episode: • Charles Darwin Quote • Recommended resource: Book - On the Brink: A Fresh Lens to Take Your Business to New Heights by Andi Simon At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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