Transmedia Storytelling for Business
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Transmedia Storytelling for Business
Transmedia Storytelling, Digital Media, Content Marketing
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How to Write Copy that Sells with Ray Edwards

How to Write Copy that Sells with Ray Edwards | Transmedia Storytelling for Business | Scoop.it
How to write copy that sells? On SPI Podcast Session 327, Ray Edwards delivers a masterclass in success-driven sales copywriting for your business.
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Character Language #Business #Storytelling

Character Language #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
71 – Character Language In this episode: • One, two, many • Recommended resource - Game of Thrones At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... and Series 5 – Characters • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Immersive Content Formats for Future Audiences #Report

Innovate UK’s recent Knowledge Transfer Network report on The Immersive Economy in the UK estimates that Britain has around 1,000 immersive-specialist companies employing around 4,500 people and potentially representing as much as 9% of global market share. UK Creative Industries have a huge amount to contribute to this emerging immersive sector, not least because many of the skills involved are derived from different corners of this thriving, diverse and crucial part of the economy (such as film, TV, games, visual effects, etc). This report on Immersive Content Formats for Future Audiences, conducted by Limina Immersive for Digital Catapult, takes a look back at the range of creative, immersive content experiences released in the last 4-5 years; identifying patterns, trends and insights into the formats that are beginning to emerge. By taking a step towards a taxonomy that describes these new creative formats, we hope to improve the way that we understand and share thinking about the future of immersive content, and ultimately move closer to finding the most engaging and sustainable forms of new media for our future audiences.
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Octalysis – the complete Gamification framework

This post is a high-level introduction to Octalysis, the Gamification Framework I created after more than 10 years of Gamification research and study. Within a year of publication, Octalysis was organically translated into 9 languages and became required literature in Gamification instruction worldwide.
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Series 4 Conclusion – Use Stories to … #Business #Storytelling

Series 4 Conclusion – Use Stories to … #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
66 - Series 4 Conclusion – Use Stories to … In this episode: • Learn from donkey, lion and fox • Recommended book: The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs by Jim Holtje and Sean Pratt At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here and Series 4 - Use Stories To ... • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Microsoft AI + Iconem: Preserving History ft. Common

If you don't know where you come from, you won't know where you're going. Watch how Yves Ubelmann and his team at Iconem, based in Paris, use Microsoft A
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Moz's Sarah Bird: What do you need to know about SEO in 2018?

Moz's Sarah Bird: What do you need to know about SEO in 2018? | Transmedia Storytelling for Business | Scoop.it
Moz's Sarah Bird:

What do you need to know about SEO in 2018? Moz's CEO, Sarah Bird, shares all.
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Video: How To Reach Gen Z

Video: How To Reach Gen Z | Transmedia Storytelling for Business | Scoop.it
PSFK conference speaker Aria Finger of DoSomething.org explains how to connect with a generation that is eager to make positive change—a thread we'll pick up next week at CXI 2018.
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Use Stories to Transmit Data #Business #Storytelling

Use Stories to Transmit Data #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
60 - Use Stories to Transmit Data In this episode: • PhD data treatment • Recommended book: Let the Story Do the Work: The Art of Storytelling for Business Success by Esther K. Choy At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories and Series 3 – Technology – The Future is Here • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Use Stories to Create Unforgettable Moments #Business #Storytelling

Use Stories to Create Unforgettable Moments #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
59 - Use Stories to Create Unforgettable Moments In this episode: • St. Louis City Museum • Recommended book: The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath and‎ Dan Heath At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories and Series 3 – Technology – The Future is Here • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Empty titleOnce Upon a Digital Time; How to Tell Amazing Stories When Everyone is a "Storyteller"

Think about your customer’s journey and how they traverse their world every day. What challenges do they face? What do they ask? Where do they go for answers and what do those answers look like? How can you help them become the hero in their story? Use those answers to inspire your stories. Please download Once Upon a Digital Time to begin your journey.
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Analytics Storytelling for Impact

Analytics Storytelling for Impact | Transmedia Storytelling for Business | Scoop.it
Learn the art and science of data storytelling and achieve greater analytics impact.
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The Self-Disruption of Star Wars 

When Walt Disney Company CEO Bob Iger acquired Lucasfilm in 2012, entertainment industry observers seriously questioned the $4.06 billion price tag he paid for the Star Wars franchise. After mixed to…
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Character Voice #Business #Storytelling

Character Voice #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
72 – Character Voice In this episode: • Bumblebee's voice • Recommended resource - Flight Attendants Southwest Airlines At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... and Series 5 – Characters • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Character Wardrobe #Business #Storytelling

Character Wardrobe #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
70 – Character Wardrobe In this episode: • Indiana Jones introduction • Recommended resource - Disney Name Tags At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... and Series 5 – Characters • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Character Physical Appearance #Business #Storytelling

Character Physical Appearance #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
69 - Character Physical Appearance In this episode: • Harry Porter Scar • Recommended resource - Harry Potter Series At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... and Series 5 – Characters • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Character Name #Business #Storytelling

Character Name #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
68 - Character Name In this episode: • Michael Burham • Recommended resource - Lego Kronkiwongi Project At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... and Series 5 – Characters • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Marcel - AI-based productivity platform

Marcel - AI-based productivity platform | Transmedia Storytelling for Business | Scoop.it
Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.
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Use Stories to Entertain #Business #Storytelling

Use Stories to Entertain #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
63 - Use Stories to Entertain In this episode: • On the way to the airport • Recommended book: Sapiens: A Brief History of Humankind by Yuval Noah Harari At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here and Series 4 - Use Stories To ... • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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The evolving art of storytelling

The evolving art of storytelling | Transmedia Storytelling for Business | Scoop.it
Brian Sugar of PopSugar, Samantha Barry of GLAMOUR UK and John Avlon The Daily Beast:

The modern publishing brand needs to connect with consumer
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La tecnología made in Spain que está revolucionando el turismo cultural | Economía

La tecnología made in Spain que está revolucionando el turismo cultural | Economía | Transmedia Storytelling for Business | Scoop.it
Realidad virtual y aumentada . La tecnología made in Spain que está revolucionando el turismo cultural. Imageen presentó en el congreso TurisTIC las aplicaciones para viajar al pasado en destinos como Tarragona, Cartagena o Mérida. Hosteltur, portal líder en noticias sobre turismo.
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The role of automation in the aging workforce

The role of automation in the aging workforce | Transmedia Storytelling for Business | Scoop.it
America is getting older. The Administration on Aging estimates that the segment of the United States population age 60 or older will increase to 22.2 percent in 2020. This change — driven by increased longevity and the demographic bulge of the baby boom — represents the biggest percentage point i…
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The Story Coaster - NYTimes.com

The Story Coaster - NYTimes.com | Transmedia Storytelling for Business | Scoop.it

Grant Snider, an illustrator and cartoonist, draws the weekly online strip “Incidental Comics.”


Via Emmanuel Bethoux
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Use Stories to Share Costumer Experiences #Business #Storytelling

Use Stories to Share Costumer Experiences #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
57 - Use Stories to Share Costumer Experiences In this episode: • Forgot my towel vs. bank bot • Recommended book: Power Stories: The 8 Stories You Must Tell to Build an Epic Business by Valerie Khoo At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories and Series 3 – Technology – The Future is Here • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Use Stories to Share Company’s Vision #Business #Storytelling

Use Stories to Share Company’s Vision #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
56 - Use Stories to Share Company’s Vision In this episode: • Everyone in the world will wear athletic shoes • Recommended book: Shoe Dog: A Memoir by the Creator of Nike by Phil Knight At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories and Series 3 – Technology – The Future is Here • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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