Transmedia Storytelling for Business
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Transmedia Storytelling for Business
Transmedia Storytelling, Digital Media, Content Marketing
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5 Visual Representations of Storytelling Structure

5 Visual Representations of Storytelling Structure | Transmedia Storytelling for Business | Scoop.it
Structure. It’s enough to strike fear into the heart of ANY spec screenwriter or unpublished novelist. But I actually think getting to grips with this is THE KEY to not only being a ‘good’ writer, but a SUCCESSFUL one! Whilst some methods like Blake Snyder’s ‘Save The Cat’ may seem formulaic, it’s important to note [...]
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Forget Everything You Know About Color Psychology and Read This Guide

Forget Everything You Know About Color Psychology and Read This Guide | Transmedia Storytelling for Business | Scoop.it
Learn how to use color psychology and increase conversions correctly. The complete color psychology guide to choosing the right colors for your audience.
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Data literacy and storytelling at the UN World Data Forum

Data literacy and storytelling at the UN World Data Forum | Transmedia Storytelling for Business | Scoop.it
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 Conclusion – Characters #business #storytelling

 Conclusion – Characters #business #storytelling | Transmedia Storytelling for Business | Scoop.it
87 – Conclusion – Characters In this episode: • Step by step Men of Honor • Recommended resource - Movie Men of Honor At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... and Series 5 – Characters • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Trickster (Archetype) #Business #Storytelling

Trickster (Archetype) #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
86 – Trickster (Archetype) In this episode: • Donkey - Shrek • Recommended resource - Movie Shrek At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... and Series 5 – Characters • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Travel Guide For Kids - Discover Porto in a brand new way with your family and friends

Travel Guide For Kids - Discover Porto in a brand new way with your family and friends | Transmedia Storytelling for Business | Scoop.it
My beautiful goddaughter Tatiana just turned one and I wanted to give her a special gift. After several ideas, this book came to mind. A book filled with stories about her city and heritage. A book that will encourage her to look beyond what is known. A book that will give us the opportunity to discover Porto together when she grows up. I hope you will join us on this adventure! � 

 More info: 
http://www.travelguideforkids.com

Discover Porto in a brand new way with your family and friends. Your mission is to discover Prince Henry, the Navigator sword. With it, you are going to be able to defeat the monster Adamastor and save Porto! In this travel guide, there are ten monuments and landmarks you need to visit in order to complete the story. Although children are the protagonists of this adventure, adults will find extra information on each location inside. Prince Henry, the pioneer of the Portuguese discoveries, is waiting to be your host on your visit to Porto. Let’s start your adventure!
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Copywriting Terms: Some Key Ones to Know

Copywriting Terms: Some Key Ones to Know | Transmedia Storytelling for Business | Scoop.it
Blog post at Huge Profits, Tiny List : Understanding Key Copywriting Terms
Now that you understand what copywriting is and how it works, it’s time to learn a few important mark[..]
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Angela Wang: How China is changing the future of shopping

Angela Wang: How China is changing the future of shopping | Transmedia Storytelling for Business | Scoop.it
China is a huge laboratory of innovation, says retail expert Angela Wang, and in this lab, everything takes place on people's phones. Five hundred million Chinese consumers -- the equivalent of the combined populations of the US, UK and Germany -- regularly make purchases via mobile platforms, even in brick-and-mortar stores. What will this transformation mean for the future of shopping? Learn more about the new business-as-usual, where everything is ultra-convenient, ultra-flexible and ultra-social.
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How to Measure Your Content Marketing Effectiveness

How to Measure Your Content Marketing Effectiveness | Transmedia Storytelling for Business | Scoop.it
Measure the right things to determine the marketing effectiveness of your content – Content Marketing Institute
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Moz's Sarah Bird: What do you need to know about SEO in 2018?

Moz's Sarah Bird: What do you need to know about SEO in 2018? | Transmedia Storytelling for Business | Scoop.it
Moz's Sarah Bird:

What do you need to know about SEO in 2018? Moz's CEO, Sarah Bird, shares all.
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Use Stories to Share Costumer Experiences #Business #Storytelling

Use Stories to Share Costumer Experiences #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
57 - Use Stories to Share Costumer Experiences In this episode: • Forgot my towel vs. bank bot • Recommended book: Power Stories: The 8 Stories You Must Tell to Build an Epic Business by Valerie Khoo At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories and Series 3 – Technology – The Future is Here • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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The Self-Disruption of Star Wars 

When Walt Disney Company CEO Bob Iger acquired Lucasfilm in 2012, entertainment industry observers seriously questioned the $4.06 billion price tag he paid for the Star Wars franchise. After mixed to…
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Use Stories to Lead #Business #Storytelling

Use Stories to Lead #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
55 - Use Stories to Lead In this episode: • World Bank • Recommended book: The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories and Series 3 – Technology – The Future is Here • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Travel Guide For Kids Theme #Business #Storytelling

Travel Guide For Kids Theme #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
89 – Travel Guide For Kids Theme In this episode: • Age of Discoveries • Recommended book - Retellable: How Your Essential Stories Unlock Power and Purpose by Jay Golden Get Travel Guide for Kids on Amazon More info http://www.travelguideforkids.com/ At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... ; Series 5 – Characters and Series 6 – Travel Guide for Kids • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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'Hologram' lecturers to teach students at Imperial College London

'Hologram' lecturers to teach students at Imperial College London | Transmedia Storytelling for Business | Scoop.it
A UK university is to become the first to regularly use hologram-like technology to host guest speakers.
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This neurosensor could predict hit TV shows with uncanny accuracy

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Why Storytelling Became the Hot New Skill In Business

Why Storytelling Became the Hot New Skill In Business
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Travel Guide for Kids - today and tomorrow #FREE on #Amazon (Kindle version - Portuguese and English)

Travel Guide for Kids - today and tomorrow #FREE on #Amazon (Kindle version - Portuguese and English) | Transmedia Storytelling for Business | Scoop.it
Today and tomorrow you can download for #FREE on #Amazon worldwide, Travel Guide for Kids Kindle version (Portuguese and English)! 


#MyNewProject #TravelGuideforKids #Porto #AgeofDiscoveries 

Discover Porto in a brand new way with your family and friends. Your mission is to discover Prince Henry, the Navigator sword. With it, you are going to be able to defeat the monster Adamastor and save Porto! In this travel guide, there are ten monuments and landmarks you need to visit in order to complete the story. Although children are the protagonists of this adventure, adults will find extra information on each location inside. Prince Henry, the pioneer of the Portuguese discoveries, is waiting to be your host on your visit to Porto. Let’s start your adventure!
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Rethinking communication: integrating storytelling for increased stakeholder engagement in environmental evidence synthesis

Rethinking communication: integrating storytelling for increased stakeholder engagement in environmental evidence synthesis | Transmedia Storytelling for Business | Scoop.it
Storytelling is a two-way interaction, written or oral, between someone telling a story and one or more listeners. It is a well-known and powerful means of communicating messages and engaging audiences. In this commentary paper, we present a framework for the integration of storytelling in systematic reviews and systematic maps at the stages where stakeholders are actively involved. Using storytelling to explain complex research has, in the past, not been considered a rigorous method of communicating science. But an increasing number of studies are showing how narratives can be useful for developing trust with an audience and increasing knowledge retention as well as the ability and willingness by audiences to learn and take action. Being easily digested by the human brain, stories help bridging between our logos and pathos; when an audience becomes emotionally receptive of facts, chances increase that they will respond and act on the knowledge. Here, we argue that storytelling holds potential as a tool in systematic reviews and systematic maps, serving mainly two purposes. First, collecting contextual narratives from stakeholders at the stages of question formulation and protocol writing can help to inform and generate relevant research questions and review designs. Here, we refer to contextual narratives as stories gathered from stakeholders to gain an understanding of their perspective. Second, creating a final story that faithfully presents the review results, while also relating to the contextual narratives, can contribute to effective communication of the results to stakeholders as well as to a broader audience. This approach can increase their engagement with the science and the implementation of evidence-based decisions. The paper concludes that storytelling holds untapped potential for communicating evidence from systematic reviews and maps for increased stakeholder engagement. It is time for researchers and research networks such as the Collaboration for Environmental Evidence to support and emphasize the importance of exploring new tools for effective science communication, such as storytelling.
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Threshold Guardian (Archetype) #Business #Storytelling

Threshold Guardian (Archetype) #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
In this episode: • Stormtroopers • Recommended book - When: The Scientific Secrets of Perfect Timing by Daniel H. Pink At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... and Series 5 – Characters • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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 Hero (Archetype) #Business #Storytelling

 Hero (Archetype) #Business #Storytelling | Transmedia Storytelling for Business | Scoop.it
79 – Hero (Archetype) In this episode: • Mandy Harvey • Recommended book - The Writer's Journey - Mythic Structure for Writers by Christopher Vogler At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... and Series 5 – Characters • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Lego and Turkish Airlines team up to create 'the most awesome flight safety video ever'

Lego and Turkish Airlines team up to create 'the most awesome flight safety video ever' | Transmedia Storytelling for Business | Scoop.it

The toy crew has made a safety video filled with detailed guidelines and instructions for people travelling in the air
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The role of automation in the aging workforce

The role of automation in the aging workforce | Transmedia Storytelling for Business | Scoop.it
America is getting older. The Administration on Aging estimates that the segment of the United States population age 60 or older will increase to 22.2 percent in 2020. This change — driven by increased longevity and the demographic bulge of the baby boom — represents the biggest percentage point i…
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Analytics Storytelling for Impact

Analytics Storytelling for Impact | Transmedia Storytelling for Business | Scoop.it
Learn the art and science of data storytelling and achieve greater analytics impact.
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BT 2018 | Worldbuilding Live: The Corner

World Building is an iterative and collaborative narrative practice, first developed by production designer Alex McDowell for Minority Report and Figh
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