Transmedia Spain
9.4K views | +0 today
Follow
Transmedia Spain
Transmedia Storytelling in Entertainment, Education and Social Change
Your new post is loading...
Your new post is loading...
Rescooped by @FernandoCarrion from Monetizing The TV Everywhere (TVe) Experience
Scoop.it!

Telling A Brand Story Through Transmedia

Telling A Brand Story Through Transmedia | Transmedia Spain | Scoop.it

Telling A Brand Story Through Transmedia - Transmedia marketing, in which a story is told across a variety of platforms that can include film, television, the Internet, live events and social media, among others, is being used more widely, particularly in the entertainment industry. It’s one more way that content marketing, which is a primary driver in search engine optimization, is being leveraged not only to get better SEO, but to drive search queries in the first place.


Read more: http://www.mediapost.com/publications/article/171031/telling-a-brand-story-through-transmedia.html#reply#ixzz1qEspwaAF


Via WCN Transmedia Brandcasting Report
more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

Staite, Hewlett join Shaftsbury’s ‘State of Syn’ transmedia project | By Todd Spangler

Staite, Hewlett join Shaftsbury’s ‘State of Syn’ transmedia project | By Todd Spangler | Transmedia Spain | Scoop.it

Toronto-based Shaftesbury and its digital media division Smokebomb Entertainment have confirmed casting and production details for State of Syn, an interactive crossmedia project the company describes as a 3D-enabled digital motion novel. It will begin production in Canada next month for a summer 2012 release.

Jewel Staite (Firefly), David Hewlett (Stargate SG-1) will star in the science fiction thriller, which combines live-action photography with animated “hyper-real” backgrounds. Sam Egan (Sanctuary) and Jimmy Palmiotti (character creator and writer; Ghost Rider, Painkiller Jane) serve as creative consultants.

more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

Transmedia | 'Mas y Mas' Newsletter | April 2012

NISI MASA newsletter focused on TRANSMEDIA | Conversations: WHAT IS TRANSMEDIA?. Interview: LIZ ROSENTHAL. Report: EUROPEAN SHORT PITCH

more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

Philip Tan (MIT): “Las peliculas ponen en situacion. Los videojuegos te hacen vivirlo”

Philip Tan (MIT): “Las peliculas ponen en situacion. Los videojuegos te hacen vivirlo” | Transmedia Spain | Scoop.it

La gamificación es un tendencia que promueve usar mecánicas de juego con fines no lúdicos para potenciar la motivación, el esfuerzo y la concentración. Se ha convertido en el último grito para promover la productividad en las empresas. Esta mecánica, dicho sea de paso, en muchas ocasiones tampoco se consigue en los propios videojuegos. Aún así Tan tiene puestas bastantes esperanzas: “Los humanos tenemos la capacidad de convertir en especial lo ordinario”.

more...
No comment yet.
Rescooped by @FernandoCarrion from All about XXI education
Scoop.it!

Free Classroom Guides and Educational Downloads for 2012 | Edutopia

Free Classroom Guides and Educational Downloads for 2012 | Edutopia | Transmedia Spain | Scoop.it
Get our easy-to-print guides that include useful tips for teachers, parents, and school administrators.

Via Mayus Chavez
more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

Designing for Social Change | Strategies for Community-Based Graphic Design | by Andrew Shea

Designing for Social Change | Strategies for Community-Based Graphic Design | by Andrew Shea | Transmedia Spain | Scoop.it

Some call it design for the greater good. Others call it social design. Whatever you call it, it's clear that an altruistic impulse is on the rise in the design community. The latest addition to our Design Briefs series, Designing for Social Change, is a compact, hands-on primer for graphic designers who want to use their unique problem-solving skills to help others. Author Andrew Shea presents ten proven strategies for working effectively with community organizations. These strategies can frame the design challenge and create a checklist to keep a project on track. Twenty case studies illustrate how design professionals and students approach unique challenges when working on a social agenda.

This essential guide provides design educators with a valuable teaching resource and professionals with a set of tools to use in their practice. A chapter on grassroots funding solutions can aid designers as they take on their own projects.

more...
No comment yet.
Rescooped by @FernandoCarrion from Transmedia: Storytelling for the Digital Age
Scoop.it!

Lina Srivastava discusses Transmedia Activism

Lina Srivastava discusses Transmedia Activism | Transmedia Spain | Scoop.it
Lina Srivastava works at the intersection of many fields which gives her a really unique take on what cross-platform work can do. She coined the term "transmedia activism" to describe a cross-platform storytelling framework that creates multiple points of entry to raise awareness and influence action.

Via The Digital Rocking Chair
more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

Jennifer Pahlka: Coding a better government | Video on TED.com

Jennifer Pahlka: Coding a better government | Video on TED.com | Transmedia Spain | Scoop.it
Can government be run like the Internet, permissionless and open? Coder and activist Jennifer Pahlka believes it can -- and that apps, built quickly and cheaply, are a powerful new way to connect citizens to their governments -- and their neighbors.

Jennifer Pahlka is the founder of Code for America, which matches software geniuses with US cities to reboot local services.

 

more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

Living on a Stream: The Rise of Real-Time Video

Living on a Stream: The Rise of Real-Time Video | Transmedia Spain | Scoop.it
Of course, to some degree, we’ve already become well accustomed to streaming live video. Hundreds of millions of people Skype with each other, sometime for hours. Once a novelty, live-streamed events on the web are now common: Everything from a local government hearing to the Super Bowl can be viewed as it happens. We’ve even approaching the point where people get annoyed if certain things aren’t streamed. But we’re creeping up to a big inflection point.
The next step is for everyone to make use of the tiny, high-quality HD cameras in our phones and our computers to routinely stream live to selected friends or everyone.
more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

Meant to be Seen | Interview With Caitlin Burns - Transmedia Producer, Starlight Runner Ent. | Part I

Meant to be Seen | Interview With Caitlin Burns - Transmedia Producer, Starlight Runner Ent. | Part I | Transmedia Spain | Scoop.it
The story is key. It’s fairly simple to understand, the strongest narratives for this kind of work have broad story worlds, so not only is there the story you see for 90 minutes onscreen, there is a past, present and future in this world. There is a richness to the narrative that understands that when someone is out of the audience’s field of vision, they have stories of their own. There are a variety of places where these characters have been before a player picks up a controller and guides them through a story.
more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

MIPblog | Ian Ginn: From Producer to Producer: Getting started with Transmedia

MIPblog | Ian Ginn: From Producer to Producer: Getting started with Transmedia | Transmedia Spain | Scoop.it

Ian Ginn: From Producer to Producer: Getting started with Transmedia | How should producers embrace the new reality of Transmedia? MIPCube speaker Ian Ginn, of Hubbub Media, answers.

 

more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

Transmedia Immersive University | http://transmediaimmersiveuniversity.com/

Transmedia Immersive University | http://transmediaimmersiveuniversity.com/ | Transmedia Spain | Scoop.it

Transmedia Immersive University | De la fiction à la fiction totale | http://transmediaimmersiveuniversity.com/ | http://vimeo.com/tiulab

 

more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

The Mystery of Girls' Media: The Hunger Games | Things I did see coming | by Caitlin Burns

The Mystery of Girls' Media: The Hunger Games | Things I did see coming | by Caitlin Burns | Transmedia Spain | Scoop.it

Congratulations to The Hunger Games for re-confirming my basic posit: An interesting, seriously considered movie, advertising that says what it's about, that validates fan participation actively and contains an exciting aspirational message will make money at the Box Office: Even if it stars a Girl!

more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

Pantalla Global - Exposicion | Global Screen - Exhibition | by CCCB

Pantalla Global - Exposicion | Global Screen - Exhibition | by CCCB | Transmedia Spain | Scoop.it

PANTALLA GLOBAL | GLOBAL SCREEN | The World Becomes Screen. The Screen Becomes World | by CCCB

more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

The girl who hears voices – A transmedia project

The girl who hears voices – A transmedia project | Transmedia Spain | Scoop.it
Just to forewarn you, I’m not the girl who hears voices.  Unless someone is talking to me.  And then only sometimes do I hear them.  The girl in question is Crystal, the main character of ...
more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

The Hunger Games Transmedia Experience: A Shift In Perspectives

The Hunger Games Transmedia Experience: A Shift In Perspectives | Transmedia Spain | Scoop.it

As a huge (and perhaps obsessive) fan of The Hunger Games, I (like many others) have been toying with writing something on the franchise and its transmedia components. It wasn’t until I read and digested April Arrglington’s article that all the pieces I had been collecting over the last year really started to the fall into place.

more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

The world’s first crowdfunding site for city projects | SmartPlanet

The world’s first crowdfunding site for city projects | SmartPlanet | Transmedia Spain | Scoop.it

When I walk around my city I like to imagine how it could improve: “What if we put a bikeshare here. What if we put a trail there?” I think to myself. Now there’s a place for people who like to imagine improvements in their city to put their money where their urban aspirations are, if you live in the United Kingdom.

A new website, Spacehive, claims to be the world’s first online crowdfunding platform for public space projects.

Essentially, people pitch great ideas to improve their community and gather funding for the projects. If a project reaches its funding goal over a certain time frame, just like on Kickstarter, the project gets the pledged money. If not, the project dies.

more...
No comment yet.
Rescooped by @FernandoCarrion from All about XXI education
Scoop.it!

TEDxLaguna - Cristobal Cobo - Aprendizaje invisible: ¿Cómo aprender a pesar de la escuela?

Cristobal Cobo es profesor-investigador. En la Universidad Autónoma de Barcelona se tituló a los 29 años con distinción 'cum laude' del doctorado, al desarro...


Via juandoming, Mayus Chavez
more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

EdTech Insight: Leveraging the Power of Collective Intelligence in Children

EdTech Insight: Leveraging the Power of Collective Intelligence in Children | Transmedia Spain | Scoop.it

Laura Fleming | Transmedia Storytelling and Education.

 

Just as learning is turning transmedia, it is also becoming dominated by collective intelligence.

The dictionary defines intelligence as:
"the ability to learn or understand or to deal with new or trying situations"
The connotation of this definition is in relation to self, however a constant flood of new technologies has forced us to consider intelligence in relation to the collective.

more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

The Disruptive Peacock, or Why the 'wrong' Way Might Be the Best Way | The Creativity Post

The Disruptive Peacock, or Why the 'wrong' Way Might Be the Best Way | The Creativity Post | Transmedia Spain | Scoop.it

Disruptive Thinking asks you to look at a problem in a new, counter-intuitive way. Disruptive Thinking might just be the most powerful tool in the creative thinking arsenal. 

When a peacock opens its tail, the impact is quite astonishing. A very simple creature becomes both beautiful and intimidating, but more importantly it demonstrates to us, metaphorically at least, how easy it is to switch from the linear to a varied, multi-faceted approach of thinking.

more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

The Startup Ethic and the Charitable Impulse | By Alexis Ohanian

The Startup Ethic and the Charitable Impulse | By Alexis Ohanian | Transmedia Spain | Scoop.it
These nonprofits work because they make a $25 donation feel like a $25,000 donation. If we can see photos of someone’s stroopwafel as she’s eating it in Amsterdam, we’d better be able to see where our donation’s going and what kind of impact it’s making. Keep this in mind next Christmas when your mailbox is flooded with requests to send checks off to vague charities and foundations.
There’s still a lot of work to be done. But the era of Sally Struthers poverty porn has thankfully ended. The way forward is by making the giving process more transparent and letting the givers take ownership. Bring on the philanthrogeeks.
more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

What’s the greater fear for publishers? Amazon or piracy? | The Shatzkin Files

What’s the greater fear for publishers? Amazon or piracy? | The Shatzkin Files | Transmedia Spain | Scoop.it
Pottermore changed the game this morning. Congratulations to Charlie Redmayne, their CEO.

The “aha” moment for me was when somebody on a listserv mentioned they’d bought Kindle editions of the seven Harry Potter books which, it had been announced, were available only from the Pottermore site.

Penny drops. First thought: Hnh? How did that happen?

Then the news came that Amazon was referring people off its site to Pottermore to buy the Kindle editions of Harry Potter ebooks. (It turns out that Barnes & Noble is doing the same.) There they register themselves and then can buy the ebooks.
more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

StoryCode | Story Hack: Beta | a not-for-profit dedicated to the future of storytelling

StoryCode | Story Hack: Beta | a not-for-profit dedicated to the future of storytelling | Transmedia Spain | Scoop.it
Storycode is a not-for-profit community hub for independent cross-platform storytellers and an incubator for their projects.
more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

MIPblog | Interview with Jérémy Pouilloux | Why Teach Transmedia?

MIPblog | Interview with Jérémy Pouilloux | Why Teach Transmedia? | Transmedia Spain | Scoop.it

Interview with Jérémy Pouilloux: Why Teach Transmedia? | MIPCube partner Jérémy Pouilloux, associate producer of French film company la Générale de Production, explains TIU, a new initiative for universities.

 

more...
No comment yet.
Scooped by @FernandoCarrion
Scoop.it!

TEDxTransmedia 2011 | Lina Srivastava | Transactivism

Lina Srivastava is a first-mover in transmedia for social issue content-- coining the phrase "transmedia activism" and creating the eponymous framework -- and has been involved in successful cross-media campaigns for several documentaries. In TEDxTransmedia she makes the point for what she calls 'Transactivism', for Trasmedia activism.

more...
No comment yet.