like me on we shot this in 10 days, just the two of us. Max, my friend in the movie, is a talented filmmaker, he edited thi...


Well this is fun and perfect for a Friday treat! Nike charged these 2 guys to make a video/digital story about its brand. They stepped out of the box and had an adventure. And in the end, they put together this fab video that perfectly expresses the Nike brand!


What a hoot. And a terrific example of engaging your customers in creating brand stories for you. Not only is the end product engaging, but this shows what customers engagement is all about.


Whether these guys are customers or professionals hired to create the video, it's still representative of great customer engagement.


Enjoy watching this short video and have a great weekend!

Via Dr. Karen Dietz