Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling)

Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Transmedia: Storytelling for the Digital Age | Scoop.it

The first diagram in this post presents a virtuous circle for an interactive storyworld that binds the story to social discovery and advocacy. The questions that the narrative designer or transmedia storyteller asks herself are...

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Transcending Transmedia Part 2

Transcending Transmedia  Part 2 | Transmedia: Storytelling for the Digital Age | Scoop.it
In a  previous post I described "transmedia storytelling" as an interim term for an additive strategy  of  creating a consistent fictional world across multiple legacy media platforms, like TV ...

 

[Part 1 can be found @scoopit http://bit.ly/s33Bg8]

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Transmedia Storytelling: All the World’s a Story

Transmedia Storytelling: All the World’s a Story | Transmedia: Storytelling for the Digital Age | Scoop.it
Transmedia storytelling is becoming the new ‘must have’ in marketing and entertainment. It's easy to be distracted by the promise of the tools and the romance of ‘building out a storyworld’ — and overlook the substance.
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My Purple-Haired Made-Up Best Friend, and Why She Had to Die [Transmedia Storytelling]

My Purple-Haired Made-Up Best Friend, and Why She Had to Die [Transmedia Storytelling] | Transmedia: Storytelling for the Digital Age | Scoop.it

Before I tell you this story, I should introduce Rachael Webster. The trouble is, I’m not sure how to do that. Was she a friend of mine?

 

[An in depth look at the life ... and death ... of a transmedia character.  A somewhat cautionary tale.]

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Inspiring “Hybrids” of Art and Self Promotion: Our New Transmedia Storytellers

Inspiring “Hybrids” of Art and Self Promotion: Our New Transmedia Storytellers | Transmedia: Storytelling for the Digital Age | Scoop.it
When artists communicate their message through multiple formats it allows us to travel further into the material—and our own imaginations.
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What is Transmedia Storytelling?

What is Transmedia Storytelling? | Transmedia: Storytelling for the Digital Age | Scoop.it
Transmedia storytelling” is not a new phenomenon, and is perhaps the oldest technique we have for spreading information. From memorized sagas transferred...
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Transmedia Storytelling and Education at DIY Days @ UCLA

Transmedia Storytelling and Education at DIY Days @ UCLA | Transmedia: Storytelling for the Digital Age | Scoop.it
What exactly transmedia storytelling is has been explained and re-explained, but for the purposes of the context of transmedia storytelling in education, let's set the parameters, as Jenkins does...
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Transmedia Storytelling for the Individual [...] Part 2

Transmedia Storytelling for the Individual [...] Part 2 | Transmedia: Storytelling for the Digital Age | Scoop.it

Here are Gomez’s 8 defining characteristics of a transmedia production, as reported by Dena. I’ve looked at each one in relation to individual ...

 

[This is a follow up to yesterday's article which can be found @scoopit http://bit.ly/vfCRXn]

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[Gary Hayes' excellent] Distributed Story, Transmedia StoryTelling Worksheet

[Gary Hayes' excellent] Distributed Story, Transmedia StoryTelling Worksheet | Transmedia: Storytelling for the Digital Age | Scoop.it

This cross-genre, new format, online story development sheet should be printed A3 and ideas for each area can be sketched in. It helps media creators understand how to develop across multiple online channels and spaces and what fragments of the story can be cross connected. It is suggested that you number each instance with the 'release' date to help aid the campaign thinking. The axes indicate the likely 'maintenance' required - top right most maintenance (rich living environments) and bottom left least maintenance (ad hoc textual updates). NOTE: All the below can be on PC or mobile or console.


Via Gary Hayes
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Transmedia Storytelling: What Is It?

Transmedia Storytelling: What Is It? | Transmedia: Storytelling for the Digital Age | Scoop.it

Transmedia storytelling could be a fictional property, or the method by which that property is marketed, or both, or none of the above.

 

[Another good look at what constitutes transmedia & it comes with Gary Hayes' excellent multi-platform map.]

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Creating a Transmedia Narrative II: Storytelling

Creating a Transmedia Narrative II: Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

In order to last for decades or more and be expandable across different media, any narrative needs to have a ‘larger-than-life’ aspect to it ...

 

[Part I can be found @scoopit http://bit.ly/v3pCkS ]

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Transmedia Storytelling: It’s the Story Stupid

Transmedia Storytelling: It’s the Story Stupid | Transmedia: Storytelling for the Digital Age | Scoop.it

The transmedia part of transmedia storytelling is like building a musical score the way a conductor employs different instruments in an orchestra...

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Superstar Beyonce explained through a narrative ecosystem -> #transmedia #crossmedia #intermedia #storytelling

Superstar Beyonce explained through a narrative ecosystem -> #transmedia #crossmedia #intermedia #storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
For good and for worse, the buzz around transmedia storytelling is reaching new heights. Similar to how the social media boom started, there seems to be lots of confusion and uncertainty around mechanics, uses and respective transmedia practices.
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Transcending Transmedia Part 1

Transcending Transmedia Part 1 | Transmedia: Storytelling for the Digital Age | Scoop.it
Every week there is a new announcement of “How transmedia storytelling is changing TV” . This week it is parallel TV and web contests on Bravo’s Top Chef...
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How Transmedia Storytelling Is Changing TV

How Transmedia Storytelling Is Changing TV | Transmedia: Storytelling for the Digital Age | Scoop.it
Transmedia storytelling is nothing new, but the latest digital tools make it enticing for forward-thinking TV networks. Here's a look at some of the experiments in the works.
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Media Literacy, Creativity & Transmedia Storytelling For Kids: Ian Chia & Heidi Siwak Present "I Live Over Here" At The Global Education Conference

Media Literacy, Creativity & Transmedia Storytelling For Kids: Ian Chia & Heidi Siwak Present "I Live Over Here" At The Global Education Conference | Transmedia: Storytelling for the Digital Age | Scoop.it

The "I Live Over Here" project is both a Wordpress based blogging site as well as an iOS app (for iPod Touch, iPad and iPhone), featuring collaborative content from contributing classrooms around the world.

 

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The Lure of Games and the Power of Networks [in Transmedia Storytelling]

The Lure of Games and the Power of Networks [in Transmedia Storytelling] | Transmedia: Storytelling for the Digital Age | Scoop.it
Games are an integral part of transmedia storytelling, whether covert or user-created as discussed in the last chapter, or as an officially released aspect of the transmedia story...

 

As the public scatters from a few major producers of media content to an ever expanding array of professional- and amateur-produced content, transmedia projects must use those amateur and fan networks to engage a sizable public.

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Transmedia as the art of telling stories & learning from each other

Transmedia as the art of telling stories & learning from each other | Transmedia: Storytelling for the Digital Age | Scoop.it
So, we can take what we have – knowledge, tools, experience, creativity, communities – and transform it into an optimized version of a ‘matrix’ for processes and methodologies in order to create new forms of transmedia storytelling.

 

[The call for new methologies in Transmedia Storytelling.]

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The power of transmedia storytelling

The power of transmedia storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

In this exclusive keynote designed especially for Power to the Pixel’s Cross-Media Forum held in London last month, Jeff Gomez, CEO of Starlight Runner Entertainment and the world’s leading expert on transmedia storytelling, candidly details the fast-evolving process of building ‘storyworlds’ and extending narrative across the rising tide of traditional and new media channels.

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My Wackiest Proposal Yet: Transmedia Storytelling for the Individual [...]

My Wackiest Proposal Yet: Transmedia Storytelling for the Individual [...] | Transmedia: Storytelling for the Digital Age | Scoop.it

My proposal: Individuals and job-seekers can use transmedia storytelling to tell their personal stories and brand themselves. It’s wacky primarily because transmedia storytelling is usually used for fictional narratives about multiple characters.

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serena@serenastevenson.co.nz's comment, November 3, 2011 4:39 PM
Wacky alright, we have been implementing workshops with individuals and businesses for the past two years now to help them to tell their our 'brand story' through transmedia. Fantastic, to read article, and its a 'thing'! ;o)
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Transmedia Storytelling: Once Upon a Time

Transmedia Storytelling: Once Upon a Time | Transmedia: Storytelling for the Digital Age | Scoop.it

Transmedia storytelling. Quite the buzz term of late, particularly in content marketing circles ...

 

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TFI Funds Innovative Storytelling

TFI Funds Innovative Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

We're thrilled to announce the six projects selected for the inaugural year of the TFI New Media Fund, a diverse collection of nonfiction transmedia works exploring everything from the Egyptian Revolution to global health to the "friendly fire" death in Afghanistan of American serviceman Pat Tillman.

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Creating a Transmedia Narrative

Creating a Transmedia Narrative | Transmedia: Storytelling for the Digital Age | Scoop.it

How do you construct a transmedia narrative? Does it differ from stories told in film, books, TV shows, computer games, etc. until today? Yes and no, in my opinion.

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CTIA Case Studies: Transmedia Storytelling through Advanced Mobile Content

CTIA Case Studies: Transmedia Storytelling through Advanced Mobile Content | Transmedia: Storytelling for the Digital Age | Scoop.it

Last week Christine Weibrecht and I drove to San Diego to attend the CTIA panels presented by Transmedia Los Angeles and the PGA New Media Counsel. Below is a recap of the case studies presented.

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