Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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The New, Old Way to Tell Stories: With Input From the Audience [#Transmedia]

The New, Old Way to Tell Stories: With Input From the Audience [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Karen Swallow Prior:  'New "transmedia" works like The Lizzie Bennet Diaries let viewers participate in their stories via Twitter and Facebook, but multi-platform storytelling dates back as far as 1740.'


Recently, there's been some very good articles centred on the LBD Diaries, this is another one that's worth a read.

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Miquel Loriz's curator insight, October 21, 2013 3:12 AM

El deseo de todo creador de tener tanta gente inmersa en la historia como sea posible."

Bad Spoon's curator insight, October 23, 2013 1:53 AM

Une démarche qui fonctionne aussi bien pour une série que pour une entreprise : obtenir le feedback des fans permet d’adapter le contenu pour mieux répondre à leurs désirs, et mieux les fidéliser

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Does transmedia storytelling provide an effective educational experience?

Does transmedia storytelling provide an effective educational experience? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Karine Grande:  "Paris porte-à-porte is a transmedia project which aims at celebrating the 40th anniversary of the Paris ring road by presenting its story.  It combines a web documentary, an interactive map with flashcodes (symbols based on the technology of QR codes), a radio show and a collection of photos taken by drivers or the local residents.The web, the radio, the documentary and the cell phone are the mediums used to describe the ring road of yesterday, today and tomorrow."

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Pamela Koefoed's curator insight, August 26, 2013 1:37 PM

It makes a lot of sense to use a variety of mediums to impart information and to teach with technology.

Hans Heesterbeek's curator insight, August 27, 2013 1:46 AM

Nice project 

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Mobile, transmedia and timing

Mobile, transmedia and timing | Transmedia: Storytelling for the Digital Age | Scoop.it

Simon Staffans:  "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...

The Digital Rocking Chair's insight:

Simon Staffans builds on Robert Pratten's 5Rs of Mobile in Transmedia Storytelling.

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Ryan Crowder's curator insight, June 7, 2013 2:16 PM

Peeps consume different media at different times on different devices. Worth some thought for sure.

Brad Tollefson's curator insight, June 18, 2013 8:06 PM

It's all in the....timing...

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The Dawn of Modern Transmedia Storytelling: Star Wars

The Dawn of Modern Transmedia Storytelling: Star Wars | Transmedia: Storytelling for the Digital Age | Scoop.it

Jason Hamilton:  "It's impossible to track down exactly when transmedia began to take effect as a major form of storytelling. As with any movement, it built up bit by bit, and is still gaining momentum. However, almost anyone with any knowledge in the area would agree that one of the biggest early influences was the film Star Wars and the pop culture phenomenon it started."

The Digital Rocking Chair's insight:

I would also recommend checking out Jason Hamilton's Star Wars Timeline.

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Anahí Enciso's curator insight, May 1, 2013 7:42 PM

Un ejemplo claro de transmedia.

Sandra Argüelles's comment, May 8, 2013 6:09 PM
Ejemplo de transmedia desde luego!!
Reina Díaz's comment, May 8, 2013 10:13 PM
Uno de los mejores ejemplos transmedia que hay, en mi opinión. Y para mirarlo desde otra perspectiva: http://www.forbes.com.mx/sites/el-imperio-economico-de-star-wars/
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Transmedia: Storytelling for the Digital Age | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"

The Digital Rocking Chair's insight:

An excellent look at transmedia storytelling and fandom.

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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

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Beautiful Creatures, Terrible Numbers by Caitlin Burns [#Transmedia]

Beautiful Creatures, Terrible Numbers by Caitlin Burns [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Caitlin Burns:  "Building a foundation for a long running entertainment franchise requires techniques such as transmedia storytelling that expand narratives successfully across multiple media platforms, so that fans can dive deeper into the world in ways that feel authentic."

The Digital Rocking Chair's insight:

Caitlin Burns makes the case for transmedia storytelling when marketing YA novel-based properties ....

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Normand Miron's curator insight, March 19, 2013 8:13 AM

Expanding their universe.  Doesn't take good old Albert to understand this ;)

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Transmedia Project Updates

Transmedia Project Updates | Transmedia: Storytelling for the Digital Age | Scoop.it

Fiona Milburn:  "Follow the links for the latest on projects being tracked by Transmedia: Storytelling for the Digital Age" ...

The Digital Rocking Chair's insight:

Defiance: The First Video-Game Television Show

Susan Karlin:  “A new science fiction franchise faces many technical challenges in marrying a video game with a television show.

 

Kickstarter Alert: Authentic in All Caps

Daniel Donahoo:  “Storytellers and those interested in how we wander around the web should be interested in this little transmedia storytelling project coming out of the brain of Christy Dena called Authentic in All Caps.

 

Exclusive Interview: ‘Lizzie Bennet Diaries’ Transmedia Producer Jay Bushman talks the Streamys, the show, more

Marama Whyte:  “The latest in our series of exclusive Lizzie Bennet Diaries interviews – Hypable spoke to The LBD Transmedia Producer Jay Bushman about his recent Streamys win, his work on the show, and what transmedia is all about, anyway.

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Jeff Gomez, CEO & President at Starlight Runner [#Transmedia]

Jeff Gomez, CEO & President at Starlight Runner [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

"Jeff Gomez (@Jeff_Gomez) is CEO of Starlight Runner Entertainment, a New York-based production company that consults on major brands, video games and with Hollywood studios on some of their most popular consumer products and entertainment franchises."

The Digital Rocking Chair's insight:

Dan Ball talks to Jeff Gomez about transmedia storytelling for brands.

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Novel Influence's comment, February 14, 2013 6:50 PM
Thank You for the Scoop! :)
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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | Transmedia: Storytelling for the Digital Age | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'

The Digital Rocking Chair's insight:

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

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Dolly Bhasin 's curator insight, January 22, 2013 10:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."

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5 Comics/Transmedia Trends to Watch in 2013

5 Comics/Transmedia Trends to Watch in 2013 | Transmedia: Storytelling for the Digital Age | Scoop.it

:  "As comics have become more powerful lords of the entertainment universe, we look at what’s in store, across platforms, for 2013."

The Digital Rocking Chair's insight:

After a stellar year in 2012, what's next for comics?  Hint: there's a lot of transmedia storytelling involved.

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Andrea Deydén's curator insight, September 20, 2013 6:03 PM

Bastante interesante. Me gusta ver estos cambios, en especial porque poco a poco se empiezan a ver las fusiones entre los estilos estadounidense y japonés (hell, yeah, me refiero a Avatar: La leyenda de Aang/Korra).

 

Personalmente, me encanta que los cómics empiecen a usar más esta plataforma. No que no lo hubieran hecho antes (Marvel luego te engancha para que descargues libremente el número 1 de todos sus cómics y luego ya te vende los demás) o que no hubieran existido plataformas para hacerlo (Comicrack!!!). 

Como sea, me parece que estas tendencias son perfectamente observables hoy día y que podemos ver a dónde hacen evolucionar al cómic sin grandes temores a que echen algo a perder (además de la línea editorial de DC, is that to say) 

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An inside look at how Starlight Runner develops social TV storytelling [#Transmedia]

An inside look at how Starlight Runner develops social TV storytelling [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg:  "The Teenage Mutant Ninja Turtles are back and are taking over multiple platforms as Nickelodeon grows the brand for a new generation of kids (and pizza lovers)."

The Digital Rocking Chair's insight:

The "how?" and the "why?" of Starlight Runner's approach to transmedia storytelling.

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Santa Claus is transmedia?

Santa Claus is transmedia? | Transmedia: Storytelling for the Digital Age | Scoop.it

At this time of year when I hear folks singing Rudolf the Rednosed Reindeer and children are waiting for Santa Claus, it prompts me to pause and consider one of the most successful transmedia franchises in history. 

The Digital Rocking Chair's insight:

In keeping with the festive spirit ...


Tags: Transmedia Storytelling, Xmas

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Seven Core Concepts of Transmedia Storytelling

Seven Core Concepts of Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

Source: "Revenge of the Oragami Unicorn: Seven Core Concepts of Transmedia Storytelling, Henry Jenkinshenryjenkins.org/


Via Héber Sales
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The 15 Things I've Learned about Transmedia Storytelling

The 15 Things I've Learned about Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland.  While her initial presentation (available via SlideShare at the bottom of this post) had ten lessons learned, she's expanded on the original list with five additional dollops of wisdom."

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Transmedia Storytelling: What’s in a Name?

Transmedia Storytelling: What’s in a Name? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Pamela Rutledge:  "Transmedia storytelling is a hotly debated term du jour that, on the one hand, is so broad that it’s nearly meaningless, while, on the other, seems to be incredibly difficult to replace with something better."

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Creating blockbuster worlds: an interview with Jeff Gomez [#transmedia]

Creating blockbuster worlds:  an interview with Jeff Gomez [#transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?

US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.

The Digital Rocking Chair's insight:

Jeff Gomez is always very generous with his expertise and this week he agreed to answer some questions on how smaller content producers can utilise transmedia storytelling techniques in their own work.

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XYEYE's curator insight, June 6, 2013 12:18 PM

#XYEYE #transmedia #JeffGomez

Alex Alexander's curator insight, June 26, 2013 12:21 AM

"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections,  paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"

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Acting and Transmedia. Part 1

Acting and Transmedia. Part 1 | Transmedia: Storytelling for the Digital Age | Scoop.it

Belen Santa-Olalla "This is the first of a series of blog posts that look at the role of the actor in a transmedia experience. We examine how the actor becomes collaborator with the writer and audience in the development of a character and what this might mean for everyone."

The Digital Rocking Chair's insight:

This is a great post and I'm really looking forward to the rest of the series ....

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David Jobling's curator insight, April 26, 2013 6:11 PM

Fascinating - new words invented to re-describe elements that have always existed in live theatre on some level - in a more primitive way - but way. 

gawlab's curator insight, April 27, 2013 12:09 PM

Theatre experimented this way long time ago but this insight with technology is interesting, looking forward after the part 2 !

Sharon Whittington's curator insight, August 23, 2013 9:49 AM

Interesting take on transmedia acting.

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Beyond the Page: Transmedia Storytelling - Macquarie ICT Innovations Centre

Beyond the Page: Transmedia Storytelling - Macquarie ICT Innovations Centre | Transmedia: Storytelling for the Digital Age | Scoop.it

Cathie Howe:  "With the imminent implementation of the BOS Syllabuses for the new Australian Curriculum English, particularly with a need for teachers to facilitate the ability for students to respond to and compose multimodal and digital texts and, the need to address the ICT capabilities of Literacy, ICT and Critical and Creative thinking, transmedia storytelling could potentially provide an engaging and effective way to meet these elements."

The Digital Rocking Chair's insight:

A look at transmedia storytelling from within the Australian education system.

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Jeni Mawter's curator insight, April 28, 2013 10:02 PM

Children and young adults in Australia will embrace the transmedia way of learning.

Julio Vizcarra's curator insight, August 18, 2013 3:05 AM

Transmedia storytelling and education

Annette Cullinan's curator insight, November 7, 2013 12:23 AM

transliteracy

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What’s the Value of Transmedia Storytelling for Organizations?

What’s the Value of Transmedia Storytelling for Organizations? | Transmedia: Storytelling for the Digital Age | Scoop.it

"Transmedia storytelling is exploding across the media community. One of our new Blogging Fellows [James Carter] explores some of the implications for arts organizations."

The Digital Rocking Chair's insight:

Some great lessons for all of us ... not just arts organizations.

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Milos Crafts's curator insight, March 9, 2013 4:58 AM

I love this image!

Luca Brigada's curator insight, March 14, 2013 4:39 AM

An interesting article by James Carter is a dramatist, experience designer and producer about what is storytelling and its value:

 

"Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. [...]"

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Transmedia in Schools and Libraries: Thoughts and Strategies from Tyler Weaver

Transmedia in Schools and Libraries: Thoughts and Strategies from Tyler Weaver | Transmedia: Storytelling for the Digital Age | Scoop.it

Peter Gutierrez:  "In the first part of my conversation with Tyler Weaver we discussed the many benefits of teaching with, and making, comics as well as the role of the school librarian when it comes to transmedia… here we get a bit more specific in terms of the issues involved."

The Digital Rocking Chair's insight:

In part 2 of an excellent set of articles, Tyler Weaver puts the controversies surrounding video games and comics into historical context; and chooses the dawn of Marvel's Universe as "the most perfect encapsulation of a shared storyworld out there".

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Glow Images Colombia's curator insight, March 4, 2013 4:48 PM

 Transmedia en colegias y bibliotecas

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Teaching Transmedia with Comics: A Conversation with Tyler Weaver

Teaching Transmedia with Comics: A Conversation with Tyler Weaver | Transmedia: Storytelling for the Digital Age | Scoop.it

Peter Gutierrez:  "As a reference work on media/transmedia, both aesthetically and historically, as a how-to for student media-makers, or simply on the professional development shelf, so that teachers and librarians can mine it for ideas, [Tyler Weaver’s book is] a text that can fill many needs at once. I was delighted, then, when the author agreed to talk to me about this fascinating topic" …

The Digital Rocking Chair's insight:

This is a great article for transmedia practitioners and educators alike.  I particularly liked Tyler Weaver's analogy for transmedia storytelling, "It’s the idea of the chef: learn the basic tools, then an understanding of ingredients, then how to build flavors by combining those ingredients into an irresistible meal."

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GwynethJones's comment, February 8, 2013 3:08 PM
Love me some Comics!
GwynethJones's curator insight, February 8, 2013 3:08 PM
Grrls like comics, too! Love me some Comics! @ComicLife
Andrea Deydén's curator insight, September 20, 2013 6:22 PM

Debo conseguir estos libros ASAP

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‘Transmedia’ storytelling could be the future for some authors

‘Transmedia’ storytelling could be the future for some authors | Transmedia: Storytelling for the Digital Age | Scoop.it

Omar L. Gallaga:  "The word “transmedia” itself has come to represent a concept that doesn’t mean the same thing to everyone, especially in publishing."

The Digital Rocking Chair's insight:

An interesting look at transmedia properties which have books as a key component.  In fact, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards.

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Parker Donat's curator insight, January 22, 2013 7:30 PM

For business storytelling to be a success there needs to be a good strategy around making money. Given that eBooks and apps are so popular there is a definate opportunity to tell a great story using these platfrorms to create a more engaged community. I haven't bought this book but it seems to really understand transmedia and the use of muliple patforms. And this book, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards

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2012 Year in Review: We're Still Here [#Transmedia]

2012 Year in Review: We're Still Here [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Michael Andersen:  "Over the years, more than a few alternate reality games, transmedia storytelling projects, and advertising campaigns have warned that December 2012 would mark the end of the world" ...

The Digital Rocking Chair's insight:

An excellent read.

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Teresa Levy's curator insight, December 30, 2012 5:40 PM

 

and we will be

Margarida Pino's comment, January 4, 2013 2:29 PM
Gostei.
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Maya Zuckerman on creating an immersive storyworld [#Transmedia]

Maya Zuckerman on creating an immersive storyworld [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Maya Zuckerman:  "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"

The Digital Rocking Chair's insight:

Designing the transmedia strategy for The Fifth Sacred Thing.


Tags: Multiplatform, Audience Engagement, Transmedia Storytelling, Storyworlds

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Simon Staffans's curator insight, December 23, 2012 1:43 PM

good question and good answers.

Nicolas Moulard - Actuonda's curator insight, December 27, 2012 6:31 AM

add your insight...

Brad Tollefson's curator insight, January 3, 2013 2:48 AM

Go Maya and team!

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The Band as a Brand – transmedia storytelling and music

The Band as a Brand – transmedia storytelling and music | Transmedia: Storytelling for the Digital Age | Scoop.it
Robert Pratten talks to the Music Business School in London about how lessons from transmedia storytelling can be applied to developing a music artist.
The Digital Rocking Chair's insight:

Robert Pratten's podcast, and accompanying slide presentation, on transmedia storytelling as a way to attract and retain audiences.

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