Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Banksy. A brand voice rich in storytelling

Banksy. A brand voice rich in storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

Tim Wood: "Ban­sky as most of us have seen, is the mas­ter of rich sto­ry­telling. Chang­ing the mes­sag­ing of some­thing we are used to see­ing makes Banksy’s brand voice ever so cre­ative and powerful."

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Brands and transmedia

Brands and transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

Simon Staffans: "[...] here are five points I believe matter for brands and companies when thinking about applying transmedia storytelling methods to their marketing and image building" ...

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Secret Location Combines Gaming, Interactivity, and Telephony With Mysterious Film “The Sevens”

Secret Location Combines Gaming, Interactivity, and Telephony With Mysterious Film “The Sevens” | Transmedia: Storytelling for the Digital Age | Scoop.it

Rae Ann Fera: "Toronto-based interactive agency uses a multi-layered narrative experience to test the limits of where technology meets story" ...

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Cindy Tam's comment, June 11, 2012 12:01 AM
Ever play 11th hour or Myst? This reminds me of that.. interesting to see it catching on outside of a PC. Is this sort of technological story-telling something invented or is it remembering things forgotten?
Julio Vizcarra's curator insight, August 18, 2013 11:14 PM

Transmedia en acción

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Simon Staffans: 5 things we learned from MIPTV 2012

Simon Staffans: 5 things we learned from MIPTV 2012 | Transmedia: Storytelling for the Digital Age | Scoop.it

"The importance of industry dialogue & strong stories; the growth of formats & branded content; and hacker innovation were Staffans' key MIP takeaways"...

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Transmedia: it’s time to define your brand’s artifacts

Transmedia: it’s time to define your brand’s artifacts | Transmedia: Storytelling for the Digital Age | Scoop.it
When it comes to getting  your brand ready for transmedia communications, you need to plan for new layers of information that can become part of the brand story.



DRC:  This article suggests looking to places, symbols & plot for help in defining your brand's artifacts.

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MIPTV honours Heineken’s multi-platform content vision

MIPTV honours Heineken’s multi-platform content vision | Transmedia: Storytelling for the Digital Age | Scoop.it

"Watch the work that wins MIPTV's Brand of the Year Award this year, with commentary from the brand's Cyril Charzat"...

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The Role of Mobile in the Transmedia Wine Brand Narrative

The Role of Mobile in the Transmedia Wine Brand Narrative | Transmedia: Storytelling for the Digital Age | Scoop.it
Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment...

 

[This article provides great insight into mobile storytelling ... no matter what your story.]

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Teaching Old Brands New Tricks with Transmedia Storytelling (1/2)

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3 Stages of the web as a storytelling medium for brands

3 Stages of the web as a storytelling medium for brands | Transmedia: Storytelling for the Digital Age | Scoop.it
The best brands are built on stories. No-one huddles around the proverbial water cooler and talks about Product XYZ's incredible new feature.

 

[The move towards fully interactive stories where "viewers become active in shaping the brand story from the beginning."]

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Transmedia Storytelling and Multi-Modal Brands

Transmedia Storytelling and Multi-Modal Brands | Transmedia: Storytelling for the Digital Age | Scoop.it

Audiences are now, literally, all over the place. For brands, the ‘all over the place’ scenario is confusing at best and at worse, totally unfathomable. How do you reach people if they can be anywhere?

 

[Yesterday, a friend asked me what the difference was between transmedia and multi-modal ... a good question ... and here's a good answer which I thought I'd share.]

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Brand Fiction Gone Mad: Video Q&A with Helen Klein Ross

Brand Fiction Gone Mad: Video Q&A with Helen Klein Ross | Transmedia: Storytelling for the Digital Age | Scoop.it
You’re familiar with fan fiction and brand storytelling, but you’ve probably never heard of brand fiction – that’s because Helen Klein Ross made it up.
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Why Transmedia Storytelling Matters To Your Brand

Why Transmedia Storytelling Matters To Your Brand | Transmedia: Storytelling for the Digital Age | Scoop.it

Brand storytelling that moves seamlessly from one communication channel to another is now an absolute must. Revealing an engaging new layer of the story on each channel is the brass ring...

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The Wild West of Branded Entertainment [...]

The Wild West of Branded Entertainment [...] | Transmedia: Storytelling for the Digital Age | Scoop.it

“Branded Entertainment is now world-made,” explains Mike Wiese, director of branded content & entertainment at JWT. Last year, JWT assisted Smirnoff to create their Nightlife Exchange Project, a global branded entertainment program that involved Facebook promotions, live events in 14 cities around the world, and successful partnerships with MTV and Madonna...

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Connecting Brands & Networks To Make Content Matter | #audiences #transmedia #brands #analytics #YouTube #Netflix

Connecting Brands & Networks To Make Content Matter | #audiences #transmedia #brands #analytics #YouTube #Netflix | Transmedia: Storytelling for the Digital Age | Scoop.it

Gunther Sonnenfeld: "Branded content. Branded entertainment. Branded transmedia campaigns. Content marketing. Brand journalism. You've heard the terms, but have probably struggled over their meaning, and their value. I know I have" ...

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Abigail Marks: Deploying Transmedia Branded Entertainment: May the Force Be With You

Abigail Marks: Deploying Transmedia Branded Entertainment: May the Force Be With You | Transmedia: Storytelling for the Digital Age | Scoop.it

Abigail Marks: "For Ogilvy Entertainment's Marks, brands looking to take their storytelling multiplatform should seek inspiration from Star Wars" ...

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AT&T and BBDO Launch Mega-Media [Transmedia] Storytelling with Daybreak

AT&T and BBDO Launch Mega-Media [Transmedia] Storytelling with Daybreak | Transmedia: Storytelling for the Digital Age | Scoop.it

Mark J. Miller: "The immersive and interactive entertainment experience combines an original story, dedicated microsite, specially created mobile app, print, television, digital teaser advertising, Hollywood and transmedia storytelling" ...

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4 Ways To Create Brand Content People Actually Care About

4 Ways To Create Brand Content People Actually Care About | Transmedia: Storytelling for the Digital Age | Scoop.it
Whether your goal is to galvanize public awareness around an important social issue or showcase new spring denim colors, aim to deliver relevant, sharable content for your customer across multiple touch points that connect to their life moments...


DRC: #4 "Make transmedia your best friend."

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The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose...
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L’Odyssée de Cartier: A Diamond-Encrusted Stab at Branded Storytelling

L’Odyssée de Cartier: A Diamond-Encrusted Stab at Branded Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
Here's to Cartier for taking a bold step into the realm of branded storytelling. Now all they need is a script.

 

[However, like their jewellery, their imagery is beautiful ... check out the video and Sparrow Hall's analysis:  http://bit.ly/yKzYbO]

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Teaching Old Brands New Tricks with Transmedia Storytelling (2/2)

 

[Part 1 can be found @scoopit http://bit.ly/zNu59M]

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Transmedia and Social Media are Brand Tools

Transmedia and Social Media are Brand Tools | Transmedia: Storytelling for the Digital Age | Scoop.it
If I were to use an umbrella term for all of the work I have and done and intend to do, it would be transmedia storytelling. Transmedia applies as much to the creative production of media within a franchise as it does to the building of a brand narrative.
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Game for Business: The Rise of Branded Social Games

Game for Business: The Rise of Branded Social Games | Transmedia: Storytelling for the Digital Age | Scoop.it
Once dismissed as fodder for tech geeks, social gaming is being embraced by everyone from your mom on Facebook to brands like Disney and Lady Gaga.
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The Art of Immersion on YouTube: IPG's Chad Stoller on Viral Video and Twitter as Branded Entertainment

The Art of Immersion on YouTube: IPG's Chad Stoller on Viral Video and Twitter as Branded Entertainment | Transmedia: Storytelling for the Digital Age | Scoop.it
One thing Chad talks about is how hard it is as an ad guy to compete with the average 14-year-old on YouTube...
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6 Secrets To Branding, Ripped From "Raiders Of The Lost Ark"

6 Secrets To Branding, Ripped From "Raiders Of The Lost Ark" | Transmedia: Storytelling for the Digital Age | Scoop.it

What do "Raiders of the Lost Ark" and Ikea have in common? They both create overtures--opening sequences that communicate what comes next.

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Jeff Pawlow's curator insight, July 26, 2014 10:20 AM

An interesting read about how you can "script" your BD efforts. Plus, who doesn't like Indiana Jones!

William Hulbert's curator insight, November 5, 2014 8:23 PM

This article draws a parallel between "show biz" and branding by explaining the concept of an overture. The article explains that the introduction to a brand helps drive its success. For example, for In-N-Out Burger, the kitchen is open and you can watch your food being cooked. A direct result of this is customer perception of fresh, nothing-to-hide, good food. While judging a book by its cover is a part of human nature, this article covers the first chapter of the book - to some a deciding factor whether or not they will continue to read. The "overture" of a brand helps fortify it and give it depth, which is extremely important in today's society.

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The Muppets’ Branded Entertainment Genius

The Muppets’ Branded Entertainment Genius | Transmedia: Storytelling for the Digital Age | Scoop.it
An award-winning music video, appearances on Saturday Night Live and The Daily Show, millions of YouTube views and Twitter dominance – no, it’s not Justin Bieber. It’s the Muppets.
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